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Abandoned Shopping Cart Campaign Drives Revenue - Costco Case Study

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CASE STUDY: COSTCO ABANDONED SHOPPING CART CAMPAIGN DRIVES REVENUE Costco used Abandoned Shopping Cart campaign to drive an additional 2.5% in revenue CAMPAIGN OBJECTIVE/CHALLENGE • Re-marketing campaign to convert abandoned shopping carts into purchases • Created a "reminder” email to drive conversion RESULTS The campaign had tremendous response and performed above expectations: • Drove additional 2.5% revenue • Click through rate over 20% • Conversion over 20% “In late 2008, Costco introduced an abandoned shopping cart "reminder" email into the overall email marketing mix. The program has been very successful, recapturing an additional 2.5% in revenue.” - Amy Norton, Director of Online Marketing, Costco Copyright © 2012 WhatCounts, Inc. 3630 Peachtree Rd. Toll Free: 1.866.804.0076 All Rights Reserved. Suite 900 Email: sales@whatcounts.com Atlanta, GA 30326 Website: www.whatcounts.com

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  • 1. CASE STUDY: COSTCO ABANDONED SHOPPING CART CAMPAIGN DRIVES REVENUE Costco used Abandoned Shopping Cart campaign to drive an additional 2.5% in revenue CAMPAIGN OBJECTIVE/CHALLENGE • Re-marketing campaign to convert abandoned shopping carts into purchases • Created a "reminder” email to drive conversion RESULTS The campaign had tremendous response and performed above expectations: • Drove additional 2.5% revenue • Click through rate over 20% • Conversion over 20% “In late 2008, Costco introduced an abandoned shopping cart "reminder" email into the overall email marketing mix. The program has been very successful, recapturing an additional 2.5% in revenue.” - Amy Norton, Director of Online Marketing, Costco Copyright © 2012 WhatCounts, Inc. 3630 Peachtree Rd. Toll Free: 1.866.804.0076 All Rights Reserved. Suite 900 Email: sales@whatcounts.com Atlanta, GA 30326 Website: www.whatcounts.com