https://video.whitehat-seo.co.uk/london-hug-presentation-do-more 1.Insight on Sinch MessageMedia 2.Competition time 3.HubSpot Evolution 4.SMS for HubSpot & HubSpot SMS! 5.Why text messaging should get your attention 6.Use Cases 7.How to text like a pro 8.Resultsworth celebrating

1. Do more with
SMS for HubSpot
Build strong connections without switching platforms. Add SMS &
MMS to your existing automations and nurture leads with ease.
NOVEMBER HUG 2024

2. 1. Insight on Sinch MessageMedia
2. Competition time
3. HubSpot Evolution
4. SMS for HubSpot & HubSpot SMS!
5. Why text messaging should get your attention
6. Use Cases
7. How to text like a pro
8. Results worth celebrating
2
Highlights to come

3. 3
We help businesses
across a wide range of
industries engage with
their customers…
… through our web portal,
API connections, mobile
platform and ecosystem
software partners…
… delivering a seamless,
turnkey, 2-way messaging
and engagement solution.
Who
we help.
What
we do.
How
we do it.
To help you grow your
business by helping you
educate acquire, convert,
retain your customers/
employees.
Why
we do it.
Educate Acquire
Convert Retain
Web Integrations
API Mobile
Finance
Social
services
Business
services
Government
Health
Retail
Media
Businesses
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4. TEXT
HUG + NAME + YEAR
TO
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4

5. Evolution
5
Reporting
Data
CRM
System
Expertise
Optimisation

6. We didn’t forget…
6
1-1 sending
Contact workflows
Deal workflows
Service Hub integration
Reporting

7. Why SMS (text messaging)?
7
Of customers said SMS is the best way for
businesses to get their attention
50%
SMS open rate
98% Engagement & CTR versus email
8x
Of customers prefer business
communication via text
36%
Of customers respond within 5 minutes
80%
Of customers want to be able to text back
about customer service, shipping, and
appointments
55%
Almost
*MessageMedia consumer research, December 2022

8. Ways to use SMS
8
Billing and Payment Reminders
Get paid on time when you send text
reminders for upcoming bills and overdue
payments. Use workflows to automatically
send reminders.
Appointment Reminders and Support
No more no-shows. Enhance your end-to-end
customer experience with confirmations and
conversational text messaging.
Delivery and Supply Chain Tracking
Ensure your supply chain is up-to-date and
keep customers in the loop with package
tracking updates.
Abandoned Cart Reminders
Convert online visitors to shoppers. Set up abandoned
cart automations, personalized campaigns and
back-in-stock notifications.
Marketing Campaigns
Text campaigns help drive sales, retain
existing customers, and grow your database.
Feedback and Surveys
Improve your business with customer
feedback via surveys and
proactively respond to customer issues with
two-way messaging.
New Business Enquiries
Setup automated responses for improved
customer experience or sales teams can use
for efficient outreach
Staff Communications
Notify team members when system issues
occur or when internal cases are updated

9. SMS Bootcamp/ best practices
9
Sender IDs
• Utilise business names for trust & outbound
comms.
• Numbers can be used for promoting 2-way
conversations.
• Consider the CTA based on the sender ID.
Tracking & Analytics
• Ensure delivery receipts are enabled
• Include short trackable links (STLs) for
measuring engagement & campaign
effectiveness.
Content
• <160 characters is optimal for readability (and cost).
• Emojis should be carefully considered to avoid
• Leverage merge fields to personalise messages.
• Ensure compliance by including opt-outs.
Timing & Frequency
• Afternoons yield the highest CTR & revenue
(1-5pm).
• Social sending helps to drive engagement and
reduce opt-outs.
• Decide between a one off or staggered send
based on use case and likely impact.
• Maintain channel integrity with considered
comms.

10. Results as good as the wine
10
https://www.hubspot.com/case-studies/vinomofo

11. Next (text) Steps?
11
https://messagemedia.com/uk/

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Confidential Material – not for distribution outside MessageMedia.

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Confidential Material – not for distribution outside MessageMedia.

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Confidential Material – not for distribution outside MessageMedia.

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Confidential Material – not for distribution outside MessageMedia.

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Confidential Material – not for distribution outside MessageMedia.

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Confidential Material – not for distribution outside MessageMedia.

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Confidential Material – not for distribution outside MessageMedia.

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Confidential Material – not for distribution outside MessageMedia.

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Confidential Material – not for distribution outside MessageMedia.

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Confidential Material – not for distribution outside MessageMedia.

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Confidential Material – not for distribution outside MessageMedia.

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Confidential Material – not for distribution outside MessageMedia.