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Where	
  to	
  peer?	
  




Selecting an IXP
              ©2012	
  DrPeering	
  Interna5onal	
  
              Licensed	
  material	
  –	
  sales@DrPeering.net	
  
              h?p://DrPeering.net	
  
 	
  	
  	
  	
  	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
                                                              THE	
  TOP	
  10	
  IXP	
  SELECTION	
  
                                                              CRITERIA	
  




                                                       How	
  do	
  network	
  operators	
  choose	
  an	
  Internet	
  Exchange	
  Point?	
   	
  	
  	
  	
  	
  	
  




                                                                                                                                                             2	
  
Internet	
  Exchange	
  Point	
  (IXP)	
  Model	
  


•  Defini6on:	
  An	
  Internet	
  Exchange	
  
   Point	
  is	
  physical	
  loca5on	
  where	
  
   mul5ple	
  ISPs	
  interconnect	
  their	
  
   networks	
  together.	
  	
  
•  Defini6on:	
  Private	
  Peering	
  is	
  
   peering	
  across	
  a	
  dedicated	
  layer	
  2	
  
   circuit	
  between	
  exactly	
  two	
  
   par5es,	
  typically	
  using	
  a	
  fiber	
  cross	
  
   connect	
  at	
  an	
  Internet	
  Exchange	
  
   Point.	
  
•  Defini6on:	
  Public	
  Peering	
  is	
  
   peering	
  between	
  more	
  than	
  two	
  
   par5es,	
  usually	
  across	
  a	
  shared	
  
   fabric	
  such	
  as	
  an	
  Ethernet	
  switch.	
  


                                                             3	
  
The	
  IX	
  Selec5on	
  Criteria	
  




                                        4	
  
Typical	
  IXP	
  Selec5on	
  Goals	
  

1.  get	
  peering	
  set	
  up	
  as	
  soon	
  as	
  possible,	
  
2.  minimize	
  the	
  cost	
  of	
  the	
  interconnec5on	
  and	
  
    transit	
  costs,	
  
3.  maximize	
  the	
  benefits	
  of	
  a	
  systema5c	
  
    approach	
  to	
  peering,	
  
4.  execute	
  the	
  regional	
  opera5ons	
  plan	
  as	
  
    strategy	
  dictates	
  (may	
  be	
  architecture/network	
  
    development	
  group	
  goal),	
  and	
  
5.  fulfill	
  obliga5ons	
  of	
  a	
  larger	
  business	
  
    arrangement.	
  
                                                                  5	
  
The	
  Top	
  10	
  IX	
  Selec5on	
  Criteria	
  


1.  Telecommunica5ons	
  Access	
  Issues	
  
2.  Deployment	
  Issues	
  
3.  ISP	
  Current	
  Presences	
  
4.  Opera5ons	
  Issues	
  
5.  Business	
  and	
  Legal	
  Issues	
  
6.  Cost	
  Issues	
  
7.  Credibility	
  Issues	
  
8.  Exchange	
  Popula5on	
  Issues	
  
9.  Exis5ng	
  vs	
  New	
  Exchange?	
  
10. Internet	
  Exchange	
  Point	
  Regional	
  Route	
  
    Strength	
  

                                                             6	
  
1)	
  Telecommunica5ons	
  Access	
  Issues	
  


•  Fiber,	
  Wavelengths,	
  
   Circuits,	
  etc.	
  
•  Layer	
  1	
  and	
  2	
  preferred	
  
   vendors	
  
•  Speed	
  to	
  provision	
  
   access	
  in?	
  




                                                  7	
  
2)	
  Deployment	
  Issues	
  


•    How	
  get	
  equipment	
  in?	
  
•    Remote	
  hands?	
  
•    Costs	
  of	
  deployment	
  
•    Space,	
  power	
  avail	
  
•    Drop	
  ship?	
  
•    Sufficient	
  capacity	
  now?	
  




                                          8	
  
3)	
  ISP	
  Current	
  Presences	
  


•  Get	
  peering	
  set	
  up	
  
   quickly	
  




                                        9	
  
4)	
  IX	
  Opera5ons	
  Issues	
  


•  Private	
  Peering	
  
   supported?	
  
•  Access?	
  Security?	
  	
  
•  Colo	
  choice?	
  
•  Sufficient	
  Capacity?	
  
•  Legal	
  5me	
  for	
  
   contracts?	
  
•  Upgrade	
  space/power?	
  
   ROFR	
                             Bill’s	
  Model	
  of	
  the	
  Internet	
  Data	
  Center	
  
                                      Chapter	
  12	
  in	
  The	
  Internet	
  Peering	
  Playbook	
  
                                                                                               10	
  
5)	
  Business	
  Issues	
  


•  Suppor5ng	
  compe5tor?	
  
•  Neutrality	
  –	
  Turkey	
  story	
  
•  Neutrality	
  -­‐	
  JPIX	
  KDDI	
  may	
  
   not	
  run	
  XC	
  if	
  peering	
  is	
  not	
  
   in	
  interests	
  of	
  KDDI	
  
•  Neutrality	
  –	
  visitor	
  and	
  tour	
  
   sheets	
  available	
  to	
  colo	
  and	
  
   carrier	
  sales	
  
•  Business	
  interests	
  impact	
  
   the	
  success	
  of	
  the	
  IX	
  
•  Regulatory	
  environment	
  in	
  
   effect	
  has	
  an	
  impact	
  as	
  well	
  


                                                        11	
  
6)	
  Cost	
  Issues	
  


•  Transport,	
  Colo,	
  
   Equipment,	
  Port	
  and	
  
   install	
  fees,	
  etc.	
  
•  Minimize	
  cost	
  of	
  
   peering,	
  maximize	
  value	
  
   into	
  the	
  future	
  
   (everything	
  grows)	
  




                                       12	
  
7)	
  Credibility	
  Issues	
  

1.  Will	
  they	
  ever	
  reach	
  
    cri5cal	
  mass?	
  Does	
  it	
  
    have	
  the	
  financial	
  
    backing	
  to	
  make	
  it	
  
    there?	
  
2.  Backing	
  and	
  credibility	
  
    to	
  a?ract	
  the	
  more	
  
    valuable	
  peering	
  
    candidates.	
  
Leap	
  of	
  faith	
  that	
  it	
  will	
  
grow	
  to	
  cri5cal	
  mass…	
  



                                                13	
  
8)	
  Exchange	
  Popula5on	
  Issues	
  


•  Who	
  else	
  is	
  there?	
  (Besides	
  
   my	
  target	
  peer)	
  
•  Is	
  there	
  a	
  transit	
  sale	
  
   possible?	
  
•  “Cost	
  savings	
  is	
  cool	
  but	
  
   revenue	
  genera5on	
  is	
  sexy.”	
  
•  Who	
  will	
  likely	
  be	
  at	
  the	
  IX	
  in	
  
   the	
  future?	
  
•  When	
  will	
  the	
  cost	
  be	
  less	
  
   than	
  the	
  value	
  derived?	
  
•  ISPs	
  prefer	
  a	
  well	
  populated	
  
   IX	
  over	
  one	
  trying	
  to	
  reach	
  
   cri5cal	
  mass.	
  




                                                              14	
  
9)	
  Exis5ng	
  vs	
  Emerging	
  IXP?	
  


ISPs	
  prefer	
  an	
  exis5ng	
  IXP	
  
over	
  an	
  emerging	
  one	
  
	
  




                                              15	
  
10)	
  Regional	
  Route	
  Strength	
  

Value	
  of	
  IX	
  propor5onal	
  to:	
  
1.  #	
  of	
  par5cipants	
  
2.  Amount	
  of	
  traffic	
  peerable	
  
3.  Uniqueness	
  of	
  routes	
  
4.  Some	
  Regional	
  IXes	
  are	
  strong	
  in	
  access	
  to	
  different	
  
    routes.	
  
5.  Example:	
  DEC-­‐IX	
  for	
  Eastern	
  Europe,	
  Middle	
  East	
  
6.  LINX	
  for	
  U.S.	
  and	
  Western	
  Europe	
  




                                                                                      16	
  
Weigh5ng	
  


•  Varies	
  widely	
  across	
  ISP	
  




                                           17	
  
Ques5ons	
  

                                  Telecommunica5ons	
  Access	
  Issues	
  
•  If	
  100	
  ISPs	
  
                           1. 

                           2.     Deployment	
  Issues	
  
   were	
                  3.     ISP	
  Current	
  Presences	
  
   surveyed,	
             4.     Opera5ons	
  Issues	
  
   which	
                 5.     Business	
  and	
  Legal	
  Issues	
  
                                  Cost	
  Issues	
  
   selec5on	
              6. 

                           7.     Credibility	
  Issues	
  
   criteria	
              8.     Exchange	
  Popula5on	
  Issues	
  
   would	
  be	
           9.     Exis5ng	
  vs	
  New	
  Exchange?	
  
   most	
                  10.    Internet	
  Exchange	
  Point	
  Regional	
  Route	
  Strength	
  

   important?	
  

                                                                                                   18	
  
Break	
  
                          Next	
  Up:	
  
The	
  Evolu5on	
  of	
  the	
  U.S.	
  Peering	
  Ecosystem	
  




                                                              19	
  

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Top 10 IXP Selection Criteria

  • 1. Where  to  peer?   Selecting an IXP ©2012  DrPeering  Interna5onal   Licensed  material  –  sales@DrPeering.net   h?p://DrPeering.net  
  • 2.                                         THE  TOP  10  IXP  SELECTION   CRITERIA   How  do  network  operators  choose  an  Internet  Exchange  Point?               2  
  • 3. Internet  Exchange  Point  (IXP)  Model   •  Defini6on:  An  Internet  Exchange   Point  is  physical  loca5on  where   mul5ple  ISPs  interconnect  their   networks  together.     •  Defini6on:  Private  Peering  is   peering  across  a  dedicated  layer  2   circuit  between  exactly  two   par5es,  typically  using  a  fiber  cross   connect  at  an  Internet  Exchange   Point.   •  Defini6on:  Public  Peering  is   peering  between  more  than  two   par5es,  usually  across  a  shared   fabric  such  as  an  Ethernet  switch.   3  
  • 4. The  IX  Selec5on  Criteria   4  
  • 5. Typical  IXP  Selec5on  Goals   1.  get  peering  set  up  as  soon  as  possible,   2.  minimize  the  cost  of  the  interconnec5on  and   transit  costs,   3.  maximize  the  benefits  of  a  systema5c   approach  to  peering,   4.  execute  the  regional  opera5ons  plan  as   strategy  dictates  (may  be  architecture/network   development  group  goal),  and   5.  fulfill  obliga5ons  of  a  larger  business   arrangement.   5  
  • 6. The  Top  10  IX  Selec5on  Criteria   1.  Telecommunica5ons  Access  Issues   2.  Deployment  Issues   3.  ISP  Current  Presences   4.  Opera5ons  Issues   5.  Business  and  Legal  Issues   6.  Cost  Issues   7.  Credibility  Issues   8.  Exchange  Popula5on  Issues   9.  Exis5ng  vs  New  Exchange?   10. Internet  Exchange  Point  Regional  Route   Strength   6  
  • 7. 1)  Telecommunica5ons  Access  Issues   •  Fiber,  Wavelengths,   Circuits,  etc.   •  Layer  1  and  2  preferred   vendors   •  Speed  to  provision   access  in?   7  
  • 8. 2)  Deployment  Issues   •  How  get  equipment  in?   •  Remote  hands?   •  Costs  of  deployment   •  Space,  power  avail   •  Drop  ship?   •  Sufficient  capacity  now?   8  
  • 9. 3)  ISP  Current  Presences   •  Get  peering  set  up   quickly   9  
  • 10. 4)  IX  Opera5ons  Issues   •  Private  Peering   supported?   •  Access?  Security?     •  Colo  choice?   •  Sufficient  Capacity?   •  Legal  5me  for   contracts?   •  Upgrade  space/power?   ROFR   Bill’s  Model  of  the  Internet  Data  Center   Chapter  12  in  The  Internet  Peering  Playbook   10  
  • 11. 5)  Business  Issues   •  Suppor5ng  compe5tor?   •  Neutrality  –  Turkey  story   •  Neutrality  -­‐  JPIX  KDDI  may   not  run  XC  if  peering  is  not   in  interests  of  KDDI   •  Neutrality  –  visitor  and  tour   sheets  available  to  colo  and   carrier  sales   •  Business  interests  impact   the  success  of  the  IX   •  Regulatory  environment  in   effect  has  an  impact  as  well   11  
  • 12. 6)  Cost  Issues   •  Transport,  Colo,   Equipment,  Port  and   install  fees,  etc.   •  Minimize  cost  of   peering,  maximize  value   into  the  future   (everything  grows)   12  
  • 13. 7)  Credibility  Issues   1.  Will  they  ever  reach   cri5cal  mass?  Does  it   have  the  financial   backing  to  make  it   there?   2.  Backing  and  credibility   to  a?ract  the  more   valuable  peering   candidates.   Leap  of  faith  that  it  will   grow  to  cri5cal  mass…   13  
  • 14. 8)  Exchange  Popula5on  Issues   •  Who  else  is  there?  (Besides   my  target  peer)   •  Is  there  a  transit  sale   possible?   •  “Cost  savings  is  cool  but   revenue  genera5on  is  sexy.”   •  Who  will  likely  be  at  the  IX  in   the  future?   •  When  will  the  cost  be  less   than  the  value  derived?   •  ISPs  prefer  a  well  populated   IX  over  one  trying  to  reach   cri5cal  mass.   14  
  • 15. 9)  Exis5ng  vs  Emerging  IXP?   ISPs  prefer  an  exis5ng  IXP   over  an  emerging  one     15  
  • 16. 10)  Regional  Route  Strength   Value  of  IX  propor5onal  to:   1.  #  of  par5cipants   2.  Amount  of  traffic  peerable   3.  Uniqueness  of  routes   4.  Some  Regional  IXes  are  strong  in  access  to  different   routes.   5.  Example:  DEC-­‐IX  for  Eastern  Europe,  Middle  East   6.  LINX  for  U.S.  and  Western  Europe   16  
  • 17. Weigh5ng   •  Varies  widely  across  ISP   17  
  • 18. Ques5ons   Telecommunica5ons  Access  Issues   •  If  100  ISPs   1.  2.  Deployment  Issues   were   3.  ISP  Current  Presences   surveyed,   4.  Opera5ons  Issues   which   5.  Business  and  Legal  Issues   Cost  Issues   selec5on   6.  7.  Credibility  Issues   criteria   8.  Exchange  Popula5on  Issues   would  be   9.  Exis5ng  vs  New  Exchange?   most   10.  Internet  Exchange  Point  Regional  Route  Strength   important?   18  
  • 19. Break   Next  Up:   The  Evolu5on  of  the  U.S.  Peering  Ecosystem   19