Personal Branding For Job Search

1. How to build
personal branding
for job search
By William Tan

2. What is a
brand

4. Why do you choose
one brand over the
other?

5. Brands are…
Brands
are born of
experience and reflect trust
It is a measure of reputation
Perception in the mind of a
consumer

6. Why do you need a
personal brand?

7. Purposes of Personal
Branding
 Creating
a “trademark” around your
name and career
 Communicating your skills,
personalities and values
 Building reputation, grow your
network
 Achieving your career goals

8. This is what we do

9. Branding Toolkits

10. How & Where
do you “market”
yourselves?

12. So what exactly are
brands?
 Brands
are verbs. YOU are a
BRAND. People know you by verbs.
 “Apple Thinks Different”
 “Sony Dreams”
 “IBM Solves”
 “ Virgin Enlightens”

13. What personal brands are
not?
 Branding
is Not about self
promotion, it is about self
differentiation
 Not about how many people know
you but how do they know you

14. Personal brands allow
individuals to differentiate
themselves
by consistently
articulating and leveraging
their unique value
proposition

15. Develop
Personal Statement
Elevator Speech

16. Personal Statement
What
value you provide
(what problem do you solve)
How
you do it uniquely
(your USPs)
Whom
you do it for
(your target audience)

17. Examples – Personal
Statement
 Inspire
people to transform “stuck”
career management plans to vibrant
opportunity creating strategies. –
Career Coach
I
help businesses and individuals build
and promote lasting brands. – Ryan
Rancatore

18. More Examples…

I love helping people to develop a unique
Personal Brand. A brand that represents who
they are on the inside and expresses itself
authentically on the outside. – Malcolm
Levene

I help people to transform their businesses,
their careers and their lives. – John Purkiss

19. Guidelines
Target your audience
 Stay authentic
 Make it punchy and memorable
 Keep it reasonably short
 It isn’t cast in iron
 Call to action
