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Leading with 
Influence 
! 
Daxko Reach 2014 
Will Sansbury 
@willsansbury
WHAT DOES 
LEADERSHIP 
LOOK LIKE?
sovereign
manager
teacher
coach
All of these models 
have a leader deciding and followers doing. 
Leader 
Doer Doer Doer
To lead in these models, 
you have to have 
AUTHORITY?
But what do you do 
when you don’t have 
AUTHORITY?
You lead with 
INFLUENCE.
BUT! 
Before you seek 
to lead…
CHECK 
YO 
SELF
…the first criterion 
for any leader is that 
they should have 
the desire to lead. 
And by “lead,” 
I don’t mean that 
the would-be leader 
simply wants to be in charge 
or stand as the figurehead; 
true leadership is about 
service, 
accountability 
and sacrifice. 
! 
—Simon Sinek, author of Start with Why 
Wikipedia
INSENSITIVE SENSITIVE 
Determined 
Crusader 
Humble 
Servant 
Ruthless 
Maximizer 
Sociable 
Egoist 
Means 
Goals 
SELFISH SELFLESS 
From http://www.motivesforleading.com/
IMAGINE 
a better tomorrow. 1
Join the ranks of amazing visionaries, like…
INTIMIDATING, 
AIN’T IT?
BUT YOUR VISION 
DOESN’T HAVE 
TO BE THAT 
BIG
small things 
matter, too
A vision is not just 
a picture of what could be; 
it is an appeal 
to our better selves, 
a call to become 
something more. 
! 
Rosabeth Moss Kanter 
Harvard Business School
INSPIRE 
others to see it. 2
People need to 
know you 
before they’ll 
trust you.
You have to earn 
the right to be heard. 
Jim Rayburn! 
Founder of YoungLife
… OR …
Put yourself out there 
and let your passion show. 
! 
If your vision resonates, 
people will join 
your crazy dance.
FOSTER 
a common identity. 3
let it happen
See the 
vision 
Work well 
together 
Have time 
& energy 
you need 
to share 
more than 
the vision
START 
FINISH 
You’ll see different routes. 
That’s ok. You don’t need to 
agree on every step, just on 
the direction of the journey.
Which do you want more: 
to win the argument, 
or to be effective? 
! 
Andy Stanley 
Senior Pastor of North Point Community Church
LET GO 
of control. 4
When we give away control, 
followers become leaders, 
and doers become thinkers. 
Captain L. David Marquet, US Navy 
Author of Turn the Ship Around!
self-organization
START 
FINISH 
You disagree on the details 
because you see the world 
from different perspectives. 
That is a benefit. Use it.
Things never work exactly as planned, anyway.
Break the long journey into short ones. 
Let the person who sees most clearly 
lead each smaller journey.
Think about big things 
while you're doing small things, 
so that all the small things 
go in the right direction. 
! 
Alvin Toffler 
Futurist
LEAD 
from the trenches. 5
A leader is best 
when people barely know he exists. 
When his work is done, 
the people will say, 
WE DID THIS 
OURSELVES. 
! 
Lao Tzu
Leading with influence 
is not about planning 
and controlling execution. 
! 
It’s about 
INSPIRING ACTION.
IMAGINE 
a better tomorrow. INSPIRE 
others to see it. 
12 
3 FOSTER 
a common identity. 
4 LET GO 
of control. 
5 LEAD 
from the trenches.
If you want to build a ship, 
don’t drum up the people to gather wood, 
divide the work, and give orders. 
! 
Instead, teach them to yearn 
for the vast and endless sea. 
! 
Antoine de Saint-Exupéry

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Leading with Influence