Personal Information
Entreprise/Lieu de travail
Raleigh-Durham, North Carolina Area United States
Profession
Digital Marketing and Big Data Analytics at SAS
Secteur d’activité
Technology / Software / Internet
Site Web
http://www.sas.com
À propos
I have consulted and worked for B2B and B2C companies on digital initiatives for 15+ years.
My digital marketing and big data expertise have helped:
1. Devise and execute online campaigns built to create demand and accelerate pipeline.
2. Drive innovation in leveraging big data and decision management.
3. Build marketing technology platforms for customer experience and revenue creation.
Here are some of the technologies I have utilized to reach marketing objectives
Sales force automation
Marketing automation (SAS, Oracle Eloqua, Marketo)
Web analytics (SAS Customer Experience Analytics, Omniture, Google Analytics)
eCommerce (Elastic Path)
Content management systems (Adobe CQ5)
Marketi...
Mots-clés
content marketing
b2b marketing
marketing
what is digital marketing
digital marketing
marketing analytics
social media
lead nurturing
lead scoring
sales funnel
Tout plus
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Personal Information
Entreprise/Lieu de travail
Raleigh-Durham, North Carolina Area United States
Profession
Digital Marketing and Big Data Analytics at SAS
Secteur d’activité
Technology / Software / Internet
Site Web
http://www.sas.com
À propos
I have consulted and worked for B2B and B2C companies on digital initiatives for 15+ years.
My digital marketing and big data expertise have helped:
1. Devise and execute online campaigns built to create demand and accelerate pipeline.
2. Drive innovation in leveraging big data and decision management.
3. Build marketing technology platforms for customer experience and revenue creation.
Here are some of the technologies I have utilized to reach marketing objectives
Sales force automation
Marketing automation (SAS, Oracle Eloqua, Marketo)
Web analytics (SAS Customer Experience Analytics, Omniture, Google Analytics)
eCommerce (Elastic Path)
Content management systems (Adobe CQ5)
Marketi...
Mots-clés
content marketing
b2b marketing
marketing
what is digital marketing
digital marketing
marketing analytics
social media
lead nurturing
lead scoring
sales funnel
Tout plus