Nội dung chia sẻ của Mr Nguyễn Xuân Đông tại Hội thảo "What's new on Digital Marketing" vào 23/08/2014

1. WORKSHOP:WHAT’S NEW ON DIGITAL 2015
FORECAST FOR DIGITAL MARKETING
MARKET 2015 IN VIETNAM
Author: Rùa Một Nắng

2. CONTENT
1. 4 keywords for digital
marketing 2014
2. 5 keywords for digital
marketing 2015
3. Q&A

3. VIETNAM DIGITAL MARKETING LANDSCAPE 2014

4. 4 keywords for Digital marketing 2014
Mobile ads
Performance base marketing (Facebook
Ads &Google Ads & DSP & etc)
Content marketing
M&A

5. 5 keywords for
digital marketing 2015

7. 1. Programatic advertising

8. 2. E-Tvc (multi screen) advertising

9. Keynote for e-tvc
Example: Chotot, Beetalk, Zalo, Viber, Heineken, Coca cola etc
#Targeting #Frequency #device user insight #platform adaptation #Creative

10. 3. Transformation of So-Lo-Mo

11. 4. Moment ads marketing

12. 5. Changing of big (boobs) players position in
display ads
• In the past:
- VNE
- dantri
- 24h
- ...
• Future:
- Facebook
- Adnetwork (GDN, Admicro, Ambient, Adbrand etc)
- VNE, dantri, 24h, zing, tuoitre v.v...
....

13. Q&A
Thank you