Marketing Leadership in the Age of Service

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These are the slides I used to support my guest lecture on Marketing Leadership at the University of Groningen (The Netherlands) March 22nd 2012.

Business

Marketing Leadership in the Age of Service

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Recommandé

Marketing Strategy and Customer Management in the age of ServiceWim Rampen

Value co creation canvas by wim rampenWim Rampen

Customer management in the age of Digital EngagementWim Rampen

Co-creating customer relationships by Wim RampenWim Rampen

AI en de vermenselijking van digital marketing en serviceWim Rampen

Because it's time you take Customer Service seriouslyWim Rampen

110225 aanwezige kennis verdient hoger niveau telecommerce 0211Wim Rampen

Digitaal magazine ccm_1Wim Rampen

CRM in 1 Day Wim Rampen

The New Cost To Value CurveWim Rampen

Service Logic – a new Dominant Logic for Social Customer Relationship MarketingWim Rampen

15 New Trends Driving Social BusinessWim Rampen

WIm Rampen's Measurement FrameworkWim Rampen

Social Crm Strategy Framework StatementWim Rampen

Outcome MeasurementWim Rampen

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Falcon Invoice Discounting: Empowering Your Business Growth

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