Simon Liss: Founding Partner- Strategy & Innovation, Omnifi Ltd.
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Outside, inside and around the box - How IoT innovation is shaping future retail experiences.
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Simon Liss: Founding Partner- Strategy & Innovation, Omnifi Ltd.
- 1. How IoT innovation is shaping future retail experiences Outside, inside and around the box.
- 2. For hundreds of years shops have not really changed…
- 3. It’s been the same paradigm, people in, products in, then people and products out of the box
- 4. eCommerce, like Catalogue shopping, cuts out the store
- 5. But despite eCommerce, people are still going to shops
- 6. And with connected devices shopping can happen anywhere
- 7. So the traditional role of the store has changed – it is now connected to other channels
- 8. IoT and IoP driven connected retail thinking INSIDE THE BOX AROUND THE BOX OUTSIDE THE BOX More efficient and engaging physical retail spaces The store integrated into a multi-channel retail experience New physical retail concepts that live beyond the store In 20 years time, shops will still exist, but they will have been transformed by technology
- 10. Inside the box – more efficient and engaging retail spaces via IoT and IoP
- 11. Inside the box – more efficient and engaging retail spaces via IoT and IoP
- 12. Inside the box – more efficient and engaging retail spaces via IoT and IoP
- 13. Inside the box – more efficient and engaging retail spaces via IoT and IoP
- 14. PORTAL+ - Accurate footfall, location, dwell and repeat customer data capture
- 15. BUSINESS INTELLIGENCE – CLIENT FACING DASHBOARD EXAMPLE
- 16. Micro-sensors Micro-sensor with WiFi connectivity Hacked Beacons with micro- sensors Some sensor options, LDRs, Accelerometers, Pressure, Weight, Current, CO2,, Methane, Air Quality, Pulse, Audio and Temperature measurement, Proximity (ultrasonic - including object distance and height) 60p-£1 ea
- 17. RESPONSIVE RETAIL – INTELLIGENT PRODUCT DISPLAY Sensors can measure how often items are picked up.
- 18. RESPONSIVE RETAIL – SUPERCHARGED STORE ANALYTICS Like analytics for the store, but better
- 19. RESPONSIVE RETAIL – RESPONSIVE DISPLAY/POS Audience relevant digital signage
- 20. STORE LISTENING TOOLS – BIG DATA FOR THE REAL WORLD In-‐store WiFi Bluetooth sensors Cameras Client Data Sources FooFall Proximity sensors Facial RecogniHon EPOS Dwell Pressure sensors Eye tracking eComm Zonal Dwell Current sensors EmoHon Sensing Search Signed-‐in shoppers Light Dependent Resistors MarkeHng plans Temperature Press/PR/Events Social
- 21. Around the box
- 22. Around the box – The store integrated into a multi-channel retail experience
- 23. Around the box – The store integrated into a multi-channel retail experience
- 24. Outside the box
- 25. Outside the box – physical retail concepts that live beyond the store
- 26. Outside the box – physical retail concepts that live beyond the store
- 27. Outside the box – physical retail concepts that live beyond the store
- 28. Outside the box – physical retail concepts that live beyond the store
- 29. Amazing! ..but always think Noise Vs Need.
- 30. Thanks for listening. Subscribe to our Newsletter www.theinternetofplace.com Follow us @OmnifiLtd E-mail me simon@omnifi.co.uk