#GivingTuesday Fundraising Startup Plan Presented to West Suburban Philanthropic Network [http://wspnonline.org] by Barbara Rozgonyi, CEO of CoryWest Media and founder of Social Media Club Chicago on February 19, 2015 For questions, or to engage Barbara as a speaker, contact corywestmedia AT gmail. Com or visit http://wiredPRworks.com. On Tuesday, December 1, 2015, also know as #GivingTuesday, charities and communities from around the world will unite to celebrate generosity. In 2014, 15,000 charities participated. Donations grew by 63% from 2013 to $45.7 million, both offline and online. Interested in participating? Plan to raise right – right now - with this step-by-step, month-by-month, fundraising plan. March – Decide Begin by liking Giving Tuesday on Facebook and following @GivingTues on twitter. Browse #GivingTuesday tools. April – Strategize Here at CoryWest Media, we use a WIRED strategy map: Words/messages, Intentions/goals, Routes/relationships, Experiences/stories and Design in 3D: digital, direct and dynamic. May – Recruit Form a #GivingTuesday team with responsibilities for planning, partnerships, sponsors, communications, volunteers and logistics. June – Partner Focus on partnerships with corporations that match funds as well as other charities that want to combine to be part of a bigger effort. July – Create Get creative! Brainstorm “all good” ideas to come up with a campaign to capture attention, convey emotion, and encourage sharing on social media. August – Start It’s still early, but just in time to let your supporters know that your nonprofit has #GivingTuesday plans. Late summer is a great time to do a sneak preview and call for volunteers. September – Influence Who’s the who’s who in your circle? Seek out the noisy newsmakers and key ambassadors. Then, contact them to let them know about your campaign and ask for their support. October – Invite Gather momentum by inviting everyone to put December 1 on their calendar as a day to take a specific action. November – Fuel Communicate and countdown with ways to share campaign news. You can set up a #GivingTuesday landing page with tools like #unselfie templates, images and videos to share, and links to donation page[s]. December – Grow!! Now that the seeds are planted and watered, watch how they grow. Measure meaningful stats like new contributors, social shares, visits to websites, hashtag reach and, of course, donations. You can post your results to your followers and add some lift to your year-end fund drive. Barbara Rozgonyi leads CoryWest Media, a strategic marketing consultancy that attracts attention, builds brands, and connects communities digitally, directly and dynamically. Noted as a top 50 content marketing influencer on twitter, Barbara blogs at http://wiredPRworks.com. Selected as one of two U.S. reporters to cover Social Media Week Berlin, Barbara founded Social Media Club Chicago in 20

1. #GivingTuesday
Plan
to
Raise
Right.
Right
Now.
West
Suburban
Philanthropic
Network
By
Barbara
Rozgonyi

2. www.wiredPRworks.com
Barbara
Rozgonyi
@wiredprworks

4. Source:
hDp://casefoundaGon.org/blog/givingtuesday-­‐moves-­‐campaign-­‐tradiGon/

5. Source:
GivingTuesday.org
$390,549
1,647
donaGons
107
#unselfies
5,000
WOM

9. strategize

10. recruit

11. partner

12. create

14. influence

15. invite

16. fuel

17. acGvate

18. grow
grow

19. Thank
you!
Let’s
Connect
Barbara@CoryWestMedia.com
630.207.7530
hDp://wiredPRworks.com