Thanks to NCMPR for inviting me to present the BRAVE marketing keynote to higher ed community college communicators. What an honor to interact with these real life super heroes!
Here's the keynote description from the conference program:
"If it seems like every day a new
world dawns in social media,
it does. At times as dramatic
as a superhero movie, keeping
up with social media can be
overwhelming. Discover how
BRAVE marketing can change
your fate in this keynote that
focuses on using the world’s
tiniest and mightiest social
media channel – Twitter. Even
if you don’t use Twitter yet,
you’ll learn how to effortlessly
tap into its superpowers to
transform a tiny budget and
a compact communications
channel into a super tool
that BRAVE marketers use
to change the world every
day. Geared for all levels of
social media marketers, this
session will help you activate
a simplified, yet advanced,
Twitter action plan that will
save your sanity, rock your
community’s world and
deliver POWerful results.
To ask questions before the
presentation, or suggest
superhero Twitter stories, use
hashtag #supercc on Twitter."
Barbara Rozgonyi
Publisher http://wiredprworks.com
Top 50 Marketing & PR Blog
Social Media Marketing PR Expert
Founder, Social Media Club Chicago
barbara @corywestmedia [dot] com
630.207.7530 voice/text
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
NCMPR Keynote Community College Social Media Marketing
1. “Community colleges
are uniquely American –
places where anyone who
walks through the door is
one step closer to realizing
the American Dream.”
President Barack Obama at the
first-ever White House Summit on
Community Colleges
copyright 2013 Barbara Rozgonyi
wiredPRworks.com @wiredPRworks
3. BRAVE Marketing
#ncmpr13 #supercc @wiredprworks
Presented by Barbara Rozgonyi for
NCMPR March 12, 2013
Storify Coverage http://sfy.co/t2zA
copyright 2013 Barbara Rozgonyi
wiredPRworks.com @wiredPRworks
10. Five Reasons to Attend a Community College and
Become a Super Hero!
1. Accessible and Affordable Tuition
2. Smaller Class Sizes
More personalized attention. Instructors get to know their students. Students get
to network with each other.
3. Quality Instruction & Support Services
Community College faculty are well-qualified. Classrooms are equipped with the
latest technology. Tutors, advising, and other services are available
4. Diverse Programs
1 year, 2 year certificates, or baccalaureate transfer programs in occupational and
academic areas. Businesses seek community colleges to train employees.
5. Transfer Opportunities
More than 10,000 community college courses can be transferred statewide.
copyright 2013 Barbara Rozgonyi
Source: Illinois Community College Board @wiredPRworks
wiredPRworks.com
73. Thank You – Let’s Connect!
barbara@corywestmedia.com
630.207.7530 text/voice
Top 50 Marketing & PR Blog
http://wiredPRworks.com
Join our Community
http://SavvySocialMedia.com
copyright 2013 Barbara Rozgonyi
wiredPRworks.com @wiredPRworks
Notes de l'éditeur
Brave marketing
MeridaHigher ed
Prize
Post to twitter
Post to facebook and twitter
Can you post to twitter?
Disruptive, time consuming, grabby, cons – pros Branding, voice, actions, publishing forum
Brave story
Twitter is people – rdj?
Insert sample, go over profile, background, followersUser nameDesign – information to includePhoto, header, location, website, bio 160 with keywords or hashtag, connect to FB- noMobile – alertsEmail notificationsYour twitter archiveAppsBackupifyWidget for site
Publishing calendar for news, eventsRoutes, integrated with communications, where do tweets go? LinkedIn signal, from blogsChannels: media, students, classesListsSearchTools ???
More than one author – you + students,ectCurate – share with others, paper.li, scoop.itCreate – images instagram or twitter, video on VineCongregate – chatsHow to craft a tweet and automateHootsuite, buffer
Community ManagerReplyReach outCustomer service – 33% of top brands now have a dedicated twitter customer service channelSuper Heroes – studentsConnect with schools ,brands, businesses