Barbara Rozgonyi, principal of CoryWest Media, founder of Social Media Club Chicago, and publisher of wiredPRworks.com presented a session on PR for association marketing professionals at Association Forum's Holiday Showcase. For more information about Association Forum’s Holiday Showcase, visit http://HolidayShowcase.org. To follow the conference online, visit http://twitter.com/AssocForum and #HSC2014 on Twitter. With more than 1,200 qualified buyers in attendance, Holiday Showcase is widely considered to be the industry's best and most highly attended one-day exhibition for Chicago's multi-billion dollar association market. Holiday Showcase attracts association professionals across all areas of association management - from meeting planning to marketing to membership. Likewise, the trade show floor consists of a variety of both hospitality and business service suppliers. In her session, Barbara covered how to transform outdated, traditional news releases into modern, vibrant and social releases that command attention. Attendees learned techniques for repurposing publicity as a marketing tool across direct, digital and dynamic channels to make the most of PR efforts as they explore the ins and outs of reaching traditional and new media in unexpected places to recruit more members, power up campaigns, fuel membership and promote events in 2015 and beyond. The Association Forum of Chicagoland is the "association of associations" in Chicago. Founded in 1916, the Association Forum has 3,800-plus members who represent more than 47,000 association professionals from nearly 1,600 Chicago organizations. These organizations serve 27 million individual members, have 9 million donors and generate $10.3 billion annually in economic impact. Barbara Rozgonyi leads CoryWest Media, a strategic marketing consultancy that attracts attention, builds brands, and connects communities in three dimensions: digitally, directly and dynamically via the WIRED PR works system. An MPI Chicago member since April 2013, Barbara serves on the MarComm committee and was nominated for the chapter’s 2013-14 “Tomorrow’s Leader Award.” In June, MPI-CAC recognized Barbara as the chapter’s most engaged member of the month. A recognized social media industry thought leader, Barbara founded Social Media Club Chicago, a leading global chapter, in October 2008. In 2013, Nokia selected Barbara as one of two U.S. reporters to capture Social Media Week Berlin via images and stories. Barbara is a frequent keynote speaker, an accomplished corporate trainer, and an experienced educator who develops marketing and communications programs for events, colleges, associations, corporations and online communities.

1. CPR PR: How to Revitalize
Your Story, Your Members &
Your Association Relationships
Barbara Rozgonyi @wiredprworks

2. Thanks to Holiday Showcase for the opportunity to present this session!
Please note that content and photography is protected by copyright law.
For permission to reuse, email connect@corywestmedia.com.
To contact Barbara about speaking, training, or consulting for your
organization, call 620.207.7530.
To connect with Barbara via social media, visit this site for all links:
http://about.me/barbara.rozgonyi.
Barbara’s twitter ID is @wiredPRworks.
THANK YOU AND HAPPY HOLIDAYS!!!
Barbara Rozgonyi @wiredprworks

3. Digital Pioneer
Meeting/Event Strategist
MPI MarComm Member
Speaker ~ Trainer ~ Author
@wiredPRworks
www.wiredPRworks.com
Barbara Rozgonyi @wiredprworks

4. What Does PR Mean? Barbara Rozgonyi @wiredprworks

5. COMPOSING
Barbara Rozgonyi @wiredprworks

6. Barbara Rozgonyi @wiredprworks

7. Barbara Rozgonyi @wiredprworks

8. POSITIONING
Barbara Rozgonyi @wiredprworks

9. Wired PR Works in 3D: Digital. Direct. Dynamic.
Barbara Rozgonyi @wiredprworks

10. Barbara Rozgonyi @wiredprworks

11. REALIZING
Barbara Rozgonyi @wiredprworks

12. Barbara Rozgonyi @wiredprworks

13. Barbara Rozgonyi @wiredprworks
Barbara Rozgonyi

14. Barbara Rozgonyi @wiredprworks

15. THANK YOU!
Happy
Holidays to
You and Yours
Barbara@CoryWestMedia.com
630.207.7530
Barbara Rozgonyi @wiredprworks