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Grow Big Dollars with Tiny Mobile Marketing

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BARBARA ROZGONYI
BARBARA ROZGONYI
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Honey, I Shrunk the Org! How to Program Tiny Devices to Grow Big Dollars by integrating social sharing into mobile marketing Thanks to WSPN for inviting me to present this program. Barbara Rozgonyi @wiredprworks 630.207.7530
Barbara Rozgonyi @wiredprworks 630.207.7530
Social media is the leading way the study subjects report finding out about causes - and in some cases, that information spurs further action like donating or volunteering. Above all, it sparks conversation about issues - and that's good news for causes seeking greater visibility. Katya Andresen on LinkedIn http://www.linkedin.com/today/post/article/20130320171624-6200057-the-real-reasons-people- promote-their-causes-online Barbara Rozgonyi @wiredprworks 630.207.7530
Why People Share Causes 1. We are proud. We like to show off our affiliations with favorite causes to family, friends and colleagues. 2. We want to influence others. We want to recruit others to our cause - and make a bigger difference. 3. We want to look smart and nice. By posting about our causes, we can seem knowledgeable and charitable about issues that matter. Source: http://waggeneredstrom.com/what-we-do/social- innovation/report-digital-persuasion/ Barbara Rozgonyi @wiredprworks 630.207.7530
Source: http://waggeneredstrom.com/what-we-do/social-innovation/report- digital-persuasion/ Barbara Rozgonyi @wiredprworks 630.207.7530
Source: globalwebindex.com Barbara Rozgonyi @wiredprworks 630.207.7530
Every Minute Every Day Twitter 100,000 tweets Facebook 684,478 updates Google 2 million searches YouTube 48 hrs of video goes live App Store 47,000 apps downloaded Instagram 3,600 photos shared Commerce $272,000 in sales Data Never Sleeps source Domo.com Barbara Rozgonyi @wiredprworks 630.207.7530
Source http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx Barbara Rozgonyi @wiredprworks 630.207.7530
Were You Born Mobile? Source: http://youtu.be/zpdcUakdQVA Barbara Rozgonyi @wiredprworks 630.207.7530
Source: topnonprofits.com Barbara Rozgonyi @wiredprworks 630.207.7530
Barbara Rozgonyi @wiredprworks 630.207.7530
Barbara Rozgonyi @wiredprworks 630.207.7530
Barbara Rozgonyi @wiredprworks 630.207.7530
Barbara Rozgonyi @wiredprworks 630.207.7530
How Does Your Site Look on Mobile? GoMo Meter iPhone 4 Simulator Barbara Rozgonyi @wiredprworks 630.207.7530
Mobilize. Socialize. Yelp Facebook Google+ WordPress LinkedIn App Twitter Texts Image Credit: Barbara Rozgonyi Barbara Rozgonyi @wiredprworks 630.207.7530
Panoramic Publishing o World o Integrate o Relate o Equate o Deliver Image Credit: Barbara Rozgonyi Barbara Rozgonyi @wiredprworks 630.207.7530
Best Practices • Integrate • Shareable • Create • Actionable • Curate • Trackable • Congregate • Emotional Image Credit: Barbara Rozgonyi Barbara Rozgonyi @wiredprworks 630.207.7530
Thank YOU! Let’s Connect barbara@corywestmedia.com 630.207.7530 @wiredprworks on twitter http://wiredprworks.com Image Credit: Barbara Rozgonyi Barbara Rozgonyi @wiredprworks 630.207.7530

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Grow Big Dollars with Tiny Mobile Marketing

Notes de l'éditeur

  1. What types of content do you share on mobile? Many, many content creators.