WIRED Social Selling: How to Re-Energize Events – and Sales Right Now! By Barbara Rozgonyi, Interactive Learning Session Presented at MACE 2017 MPI Potomac for meeting planners, event professionals and eventprofs. For more information, or to book Barbara, visit http://barbararozgonyi.com. This workshop may be customized for business development sales teams to include social media training, lead generation tactics and ongoing consulting to keep teams on track and at the top. PROGRAM DESCRIPTION In this multi-faceted session, we’ll breeze through a WIRED social selling strategy you can use to map out future event marketing success. Learn how to self-assess your social skills and find out where you can improve. We’ll focus on the top sites to raise event awareness, warm up communities and stand out as a sought out thought leader in your industry – and your own backyard. Get all your social selling and multichannel marketing questions answered in an interactive, collaborative experience. Along with lots of quick and easy ways to optimize social selling, you’ll take away a guide to help you fast track your way to future success – starting RN [right now]. About Barbara Rozgonyi: Keynote Speaker and Marketing Leadership Consultant “Online marketing and PR expert, Barbara Rozgonyi, is a wealth of information, brilliant ideas, and resources for small and large companies alike.” Inc.com Barbara Rozgonyi leads CoryWest Media. A Midwest-based WIRED branding and social selling consultancy, CoryWest Media positions its clients as highly visible, attractive, and influential leaders online. The company’s client list covers a wide range of industries in sizes ranging from Fortune 500 to startups. Barbara founded Social Media Club’s Chicago chapter in 2008 and was selected by Nokia as one of two social media experts to represent the U.S. at Social Media Week Berlin in 2013. She is a member of MPI Chicago Area Chapter, Business Marketing Association Chicago, Social Media Club Chicago, and the National Speakers Association. An author, Barbara contributed the LinkedIn chapter to “Success Secrets of the Social Media Marketing Superstars,” and the PR chapter to “Success Secrets of the Online Marketing Superstars.” Named one of the top 50 content marketing influencers on Twitter, Barbara’s digital brand is @wiredPRworks. Barbara loves connecting her audiences with future success right now IRL [in real life] and online at http://BarbaraRozgonyi.com.

1. WIRED SOCIAL SELLING
HOW TO RE-ENERGIZE SALES &
RELATIONSHIPS RIGHT NOW!
PRESENTED BY
BARBARA ROZGONYI @wiredPRworks

2. @wiredPRworks
WHO ARE YOU?

3. @wiredPRworks
WHY ARE YOU HERE?

4. @wiredPRworks
1 Rookie 2 3 4 5 All Star
c2016 Barbara Rozgonyi

5. @wiredPRworks
Sales Challenges

6. @wiredPRworks
Source: LinkedIn https://www.linkedin.com/sales/ssi

7. LinkedIn Stats show social selling impact. Source: LinkedIn

8. Priorities are shifting from brand positioning, lead gen and brand
communications. Understanding buyers is now priority #1.
1. Understanding Buyers
2. Technology Tools
3. Market/Competitor Analysis
4. Thought Leadership
5. Lead Generation

9. @wiredPRworks

10. @wiredPRworks
Valuing personal over business in purchasing decisions.
• LLC

11. @wiredPRworks
B2B purchases entail personal risks — far more than B2C purchases.
The more personal risks a purchase entails, the more emotional buyers feel—and the more
they attach to brands that can provide value and eliminate risk.
B2B purchase stakeholders fear:
Losing time and effort if a purchase decision goes poorly,
Losing credibility if they make a recommendation for an unsuccessful purchase, and
Losing their job if they are responsible for a failed purchase.
Source: cebglobal.com

12. @wiredPRworks

13. @wiredPRworks
PeopleProfile Paths

14. @wiredPRworks
VIP IN 3D
Visible
Influential
Personality

15. @wiredPRworks
Zero 1 2 3 4 5 Hero
Brave Relevant Authentic Valuable Energizing
Digital
Direct
Dynamic
Total

16. @wiredPRworks
VISIBLE VALUE

17. @wiredPRworks
INDIVIDUALIZED INFLUENCE

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PERSONALITY PURPOSE

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WIRED PR MBA* Strategy
Words
Intentions
Routes
Experiences
Design: Digital. Direct. Dynamic.
*Marketing + Business Accelerator
c2016 Barbara Rozgonyi

20. @wiredPRworks
Words Intentions Routes Experiences Designs
Beginning
Advancing
Mastering
WIREDSocialSelling
SolutionSystem

21. @wiredPRworks
DIGITAL

22. @wiredPRworks
DIRECT

23. @wiredPRworks
DYNAMIC

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TOOLS
Apps
Software
People!

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WEBINAR
http://budurl.com/MPIMACE17

26. @wiredPRworks
About Barbara Rozgonyi
A digital pioneer forging new frontiers for over two decades, Barbara
Rozgonyi leads CoryWest Media, a strategic marketing consultant
that creates business for business and motivates accelerated action
in organizations of all shapes and sizes. A passionate educator and
digital communications evangelist, Barbara designs strategic
marketing campaigns for small businesses, colleges, associations,
corporations, non-profits and online communities. As publisher
of http://wiredPRworks.com, Barbara’s work is often a catalyst for
creative thinkers and leaders. The founder of Social Media Club
Chicago, Barbara is a recognized innovator in the social media
marketing industry and is listed as a top 12 PR twitter expert
[@wiredPRworks] to follow.
Register to receive tips, tools and mini-courses at
http://wiredPRworks.com/join.
c2016 Barbara Rozgonyi