In a member survey, thought leadership was the number one topic the group wanted to know more about. Thanks to Connected in Oak Brook, a LinkedIn group of 1400 members, for asking me to present this program. At 15- 20 minutes, this brief presentation is a good introduction to a webinar and workshop educational series for corporate trainings, industry meetings and association events. Designed to inspire, educate and motivate, the presentation covers the concept of thought leadership and how it applies to marketing and life. Tips, tactics and tools help attendees get ideas on how to position their knowledge as thought leaders. For more information, or to book Barbara as a speaker, trainer or consultant, visit http://wiredPRworks.com. About Barbara Rozgonyi . . . Barbara Rozgonyi leads CoryWest Media, a strategic marketing consultancy that attracts attention, builds brands, and connects communities in three dimensions: digitally, directly and dynamically via the WIRED PR works system. Clients include Fortune 50 companies, hotels, events, small businesses, government agencies, associations and entrepreneurs. An MPI Chicago member since April 2013, Barbara serves on the MarComm committee and was nominated for the chapter’s 2013-14 “Tomorrow’s Leader Award.” A recognized social media industry thought leader, Barbara founded Social Media Club Chicago, a leading global chapter, in October 2008 and produced Chicago’s first sold-out writing for the web conference in 2002. In 2013, Nokia selected Barbara as one of two U.S. reporters to cover Social Media Week Berlin. Barbara is a frequent keynote speaker, an accomplished corporate trainer, and an experienced educator who develops marketing and communications programs for events, colleges, associations, corporations and online communities. Barbara's media mentions include Crain’s Chicago Business, Inc.com, American Express OpenForum, BusinessAdvisor.com, HuffingtonPost, WDCB, WIND, NFIB.com, LowesForPros.com, LawMarketing.com, Mashable, Germanys FAZ, Chicago Tribune, BOB.tv, and NBC5. As publisher of WiredPRWorks,com, launched in June 2006, Barbara’s work is often a catalyst for innovative and creative marketers. She is redefining PR as Personality + Reputation. An author, Barbara contributed the LinkedIn chapter to the best-seller, “Success Secrets of the Social Media Marketing Superstars.” In 2015, Barbara will be featured as the PR expert in a new book written by the world’s leading online marketing superstars. To tap into WIRED PR marketing ideas and resources, visit Barbara’s top 50 marketing and PR blog, http://wiredPRworks.com.

1. Leading on the Edge of Attention
Thought Leadership Strategies
Barbara Rozgonyi @wiredPRworks 2

2. Digital Pioneer
Entrepreneur
Thought Leader
Branding Consultant
www.wiredPRworks.com
Barbara Rozgonyi @wiredPRworks 3

3. What is
Thought
Leadership?
Barbara Rozgonyi @wiredPRworks 4

4. Who do YOU Follow?
Barbara Rozgonyi @wiredPRworks 5

5. WHY?
Barbara Rozgonyi @wiredPRworks 6

6. How to Think Like
a Thought Leader
Barbara Rozgonyi @wiredPRworks 7

7. Passion
Barbara Rozgonyi @wiredPRworks 8

8. Barbara Rozgonyi @wiredPRworks 9

9. People
Barbara Rozgonyi @wiredPRworks 10

10. Perspective
10,000 Hours
Barbara Rozgonyi @wiredPRworks 11

11. Practice Does Makes a Difference
In games, 26% difference
In music, 21% difference
In sports, 18% difference
In education, 4% difference
Read more: http://www.businessinsider.com/new-study-destroys-malcolm-gladwells-10000-
rule-2014-7#ixzz3Ii1QZ72r
Barbara Rozgonyi @wiredPRworks
12

12. In professions, practice
makes a 1% difference
Barbara Rozgonyi @wiredPRworks
13

13. Personality + Reputation
Barbara Rozgonyi @wiredPRworks
14

14. Publish
Barbara Rozgonyi @wiredPRworks 15

15. Preserve & Plan
Barbara Rozgonyi @wiredPRworks 16

16. Wired PR Works in 3D Digital. Direct. Dynamic.
Barbara Rozgonyi @wiredPRworks 17

17. Want to Know More?
LinkedIn For Thought Leaders
Webinar
LinkedIn for Thought Leaders
Training
Barbara Rozgonyi @wiredPRworks 18

18. Thank You!!
Let’s Connect
http://about.me/barbara.rozgonyi
Barbara Rozgonyi @wiredPRworks 19