The document discusses the importance of user research and testing for product development. It covers topics like observing how users interact with products, conducting ethnographic research, interviews and surveys to understand user needs and pain points, as well as tips for convincing others of the importance of user research and testing despite time and budget constraints. The overall message is that researching and testing with users is critical for building empathy within the product team and developing products that meet real user needs.

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Iga Mościchowska
@yourTwitter
www.youradress.com
your@e-mail.com
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Do you create a product used by people?

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Have you seen your users using the product?

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A story about a mountain
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5 second test
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User tests
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Why do research?
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Design processes

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Time and budget constraints
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3 stages of product market
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You are not your user
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Go out of the building
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Building up empathy of the product team
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When to research?
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etnographic research and observations
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Diaries
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Surveys

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Interviews
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User tests
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How to convince others?
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Did I inspire you?
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25. &Q&Aquestions answers
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