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Content Curation A Perfect Tool for Content Marketing   Presented by Praveen K Panjiar For WITS ZEN.COM A Blog for Web, Internet, Technology and Social Intelligence
Content  Curation: A  Perfect Tool for Content Marketing “ Emotion & Design: Attractive Things Work Better” - Don Norman,  Usability Guru       “ Content Curation: Theme, Emotion & Design Work Better” -   WITS Zen
What is Curation  Content  Curation: A  Perfect Tool for Content Marketing "Curation”, a buzzword.  “Digital curation, the preservation and maintenance of digital assets”- Wikipedia   Curation is the act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s). There’s a  Human Touch , doing the sifting, sorting, arranging, and publishing.
What is Content Curation  Content  Curation: A  Perfect Tool for Content Marketing "Curation comes up when search stops working…[and] when people realize that it isn't just about information seeking, it's also about synchronizing a community."-- NYU Professor Clay Shirky Content curation: a process of assembling, summarizing and categorizing and interpreting information from multiple sources in a context that is relevant to a particular audience.
Who is Content Curator?   Content  Curation: A  Perfect Tool for Content Marketing The Curator is an editor who sorts through the content to find the information relevant to them and/or their audience.  Content Curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.
What Does A Content Curator Do?   Content  Curation: A  Perfect Tool for Content Marketing Locates and evaluates valuable content Organizes and connects content so that it is as accessible as possible Creates and re-purposing content when it adds to the underlying value Capitalizes on the Social Web to build connections and context Builds  trusted relationships with learners and other curators Develops a point of view on a topic or issue Does  research to validate the POV Summarizes the research and draws out insights Writes and publishes a content piece  
What Does Curation Mean for Marketers?  Content  Curation: A  Perfect Tool for Content Marketing Content Curation jumped into marketers’ vocabulary in 2010.   Content curation is one of the keystones in a content marketing strategy.  A new and powerful way for marketers to seamlessly sift through the flood of content available to prospects.   Content curation helps marketers find, select, and republish product reviews and other third-party content to their brands benefits. Good  content  is an essential element to any digital  marketing  strategy.    
What Does Curation Mean for Marketers  Content  Curation: A  Perfect Tool for Content Marketing Content Curation jumped into marketers’ vocabulary in 2010.   Content curation is one of the keystones in a content marketing strategy.  A new and powerful way for marketers to seamlessly sift through the flood of content available to prospects   Content curation helps marketers find, select, and republish product reviews and other third-party content to their brands benefits. Good  content  is an essential element to any digital  marketing  strategy.    
Why Do We need Content Curation? Content  Curation: A Perfect Tool for Content Marketing ,[object Object],[object Object],Explosion of digital information on the Web Problems for both information consumers and marketers Difficult and time consuming to find relevant, useful, and timely information as well as challenging to make your content stand out. Search engines manage this volume with improved search solutions.  Google Alerts, RSS feeds, and other tools enable information that comes closer to consumers requirements. Human data input such as user tagging, recommendations, and sites like Digg and Stumble Upon and others have provided discovery alternatives.  Content consumers require contextual relevance and aesthetic sorting.
What Are  Main Objectives of Curation? Content  Curation: A Perfect Tool for Content Marketing ,[object Object],[object Object]
What is Content marketing? Content  Curation: A  Perfect Tool for Content Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Do We Need Content Marketing? Content  Curation: A Perfect Tool for Content Marketing ,[object Object],[object Object],[object Object],[object Object]
What Are The Challenges in Content Marketing? Content  Curation: A Perfect Tool for Content Marketing ,[object Object],[object Object],Creating original content and finding high-quality content How can their content be found, stand out, and be relied upon by customers? How can they afford to keep up with their customers’ insatiable demand for content? How can they easily find relevant content, review it, and respond or re-publish it to influence their customers?
How Does Content Curation Help in Content Marketing? Content  Curation: A Perfect Tool for Content Marketing ,[object Object],[object Object],A powerful ingredient to add to your content cake. Content curation addresses both information consumers’ and marketers’ challenges in taming the flood of digital information.   Content curation around a subject speaks about the knowledge, expertise, and brand message of a company that has created the particular channel or source of content.   Add value and relevance beyond the original content.
What Is The Importance of Curation In Content Marketing? Content  Curation: A Perfect Tool for Content Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Marketing Value Proposition Content  Curation: A Perfect Tool for Content Marketing ,[object Object],[object Object],[object Object]
What are the Benefits of Content Marketing? Content  Curation: A Perfect Tool for Content Marketing ,[object Object],[object Object],Acknowledged as a thought leader. A great way of promotion yourself or your business. Economical; it doesn’t affect much your marketing budget. Free of charge  and  effective tool. The more you publish, the more credibility is built. Shorten your sales cycles, and generate more leads. Improve your search engines rankings. An advantage over your competitors.
What are the Tools Available for Content Curation? Content  Curation: A Perfect Tool for Content Marketing ,[object Object],[object Object],Refer following resources: What are the best content curation tools for daily use? Content Curation: The Skill Nine Content Curator Tools for Social Media
Content  Curation: A Perfect Tool for Content Marketing About WITS ZEN A blog to bring the Web, Internet, Technology and Social innovations and innovative news to global WITS enthusiasts, practitioners, prospective customers, business partners, and investors, eventually inspiring the inventing entrepreneurs into technology venturing and entrepreneurship. The man behind emulating the concept of information hub is  Praveen Panjiar . Started off as a practitioner in media, challenged his capabilities and delved into the field of IT services, encompassing content creation to marketing communication, online marketing, social media/social commerce, web strategy, to business development.  Follow Me Visit :  http://www.witszen.com/

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Content curation: A Perfect Tool for Content Marketing

  • 1. Content Curation A Perfect Tool for Content Marketing   Presented by Praveen K Panjiar For WITS ZEN.COM A Blog for Web, Internet, Technology and Social Intelligence
  • 2. Content Curation: A Perfect Tool for Content Marketing “ Emotion & Design: Attractive Things Work Better” - Don Norman, Usability Guru     “ Content Curation: Theme, Emotion & Design Work Better” - WITS Zen
  • 3. What is Curation Content Curation: A Perfect Tool for Content Marketing "Curation”, a buzzword. “Digital curation, the preservation and maintenance of digital assets”- Wikipedia Curation is the act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s). There’s a Human Touch , doing the sifting, sorting, arranging, and publishing.
  • 4. What is Content Curation Content Curation: A Perfect Tool for Content Marketing "Curation comes up when search stops working…[and] when people realize that it isn't just about information seeking, it's also about synchronizing a community."-- NYU Professor Clay Shirky Content curation: a process of assembling, summarizing and categorizing and interpreting information from multiple sources in a context that is relevant to a particular audience.
  • 5. Who is Content Curator?   Content Curation: A Perfect Tool for Content Marketing The Curator is an editor who sorts through the content to find the information relevant to them and/or their audience.  Content Curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.
  • 6. What Does A Content Curator Do?   Content Curation: A Perfect Tool for Content Marketing Locates and evaluates valuable content Organizes and connects content so that it is as accessible as possible Creates and re-purposing content when it adds to the underlying value Capitalizes on the Social Web to build connections and context Builds trusted relationships with learners and other curators Develops a point of view on a topic or issue Does research to validate the POV Summarizes the research and draws out insights Writes and publishes a content piece  
  • 7. What Does Curation Mean for Marketers? Content Curation: A Perfect Tool for Content Marketing Content Curation jumped into marketers’ vocabulary in 2010.   Content curation is one of the keystones in a content marketing strategy. A new and powerful way for marketers to seamlessly sift through the flood of content available to prospects.   Content curation helps marketers find, select, and republish product reviews and other third-party content to their brands benefits. Good content is an essential element to any digital marketing strategy.    
  • 8. What Does Curation Mean for Marketers Content Curation: A Perfect Tool for Content Marketing Content Curation jumped into marketers’ vocabulary in 2010.   Content curation is one of the keystones in a content marketing strategy. A new and powerful way for marketers to seamlessly sift through the flood of content available to prospects   Content curation helps marketers find, select, and republish product reviews and other third-party content to their brands benefits. Good content is an essential element to any digital marketing strategy.    
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  • 19. Content Curation: A Perfect Tool for Content Marketing About WITS ZEN A blog to bring the Web, Internet, Technology and Social innovations and innovative news to global WITS enthusiasts, practitioners, prospective customers, business partners, and investors, eventually inspiring the inventing entrepreneurs into technology venturing and entrepreneurship. The man behind emulating the concept of information hub is Praveen Panjiar . Started off as a practitioner in media, challenged his capabilities and delved into the field of IT services, encompassing content creation to marketing communication, online marketing, social media/social commerce, web strategy, to business development. Follow Me Visit : http://www.witszen.com/