Future of Classifieds - Talk at Google

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Slides from Google's "Future of Classifieds" symposium. WorkDigital presented their TwitterJobSearch.com Ap and talked about future of social media and classified advertising. Meeting was at Google's London HQ on 22 May 2009

Technologie Business

WorkDigital Ltd

Bill Fischer & Howard Lee
bill@twitterjobsearch.com
@williamfischer

What We Do

• Index World’s Online Classified Advertising
• Make Sense of It
• Create Compelling Products

The Opportunity
Global Recruitment is a £48 Billion Global Op
By 2011 we anticipate that £500mm will be spent on online recruitment
advertising in the UK and that this creates a
£6 billion UK search market opportunity.

12%

10% Automotive
Travel
48% Property
6% Recruitment
All Other

24%

Consolidation or Fragmentation 1996 -
UK Value Chain Analysis

Corporate Sites
5%

Job Boards
4%

Companies Search Labour Pool
2.2 M 27 M

Publications
offline/online
91%
Recruiters

Consolidation or Fragmentation 2006

Corporate Sites
12%

Job Boards
10%

Companies Search Labour Pool
2.2 M 30 M

Publications
offline/online
75%
Recruiters

Social Networks
3%

Consolidation or Fragmentation 2011

Corporate Sites
15%

Job Boards
35%

Companies Search Labour Pool
2.56 M 30 M

Publications
offline/online
40%
Recruiters

Social Networks
10%

The Challenge

Evaluate/Index 1.5 Billion Pages

15,000,000 Records
10 Results

!quot;$ &'( * , *
#% # ) +
,( - /0-
$ '.( 0/
*(+ ( ,10(10 #1/3
/ ( ,( - ( 2 .$quot;(
#

WorkDigital Ltd

Bill Fischer & Howard Lee
Bill@twitterjobsearch.com

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Future of Classifieds - Talk at Google

1. WorkDigital Ltd Bill Fischer & Howard Lee bill@twitterjobsearch.com @williamfischer

2. What We Do • Index World’s Online Classified Advertising • Make Sense of It • Create Compelling Products

3. The Opportunity Global Recruitment is a £48 Billion Global Op By 2011 we anticipate that £500mm will be spent on online recruitment advertising in the UK and that this creates a £6 billion UK search market opportunity. 12% 10% Automotive Travel 48% Property 6% Recruitment All Other 24%

4. Consolidation or Fragmentation 1996 - UK Value Chain Analysis Corporate Sites 5% Job Boards 4% Companies Search Labour Pool 2.2 M 27 M Publications offline/online 91% Recruiters

5. Consolidation or Fragmentation 2006 Corporate Sites 12% Job Boards 10% Companies Search Labour Pool 2.2 M 30 M Publications offline/online 75% Recruiters Social Networks 3%

6. Consolidation or Fragmentation 2011 Corporate Sites 15% Job Boards 35% Companies Search Labour Pool 2.56 M 30 M Publications offline/online 40% Recruiters Social Networks 10%

7. The Challenge Evaluate/Index 1.5 Billion Pages 15,000,000 Records 10 Results

8. A £10 Billion Opportunity from This?

9. The Hockey Stick

10.

11.

12.

13.

14.

15. !quot;$ &'( * , * #% # ) + ,( - /0- $ '.( 0/ *(+ ( ,10(10 #1/3 / ( ,( - ( 2 .$quot;( #

16.

17.

18.

19. !quot;$ &'( * , * #% # ) + ,( - /0- $ '.( 0/ *(+ ( ,10(10 #1/3 / ( ,( - ( 2 .$quot;( #

20. WorkDigital Ltd Bill Fischer & Howard Lee Bill@twitterjobsearch.com

Future of Classifieds - Talk at Google

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