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Friending over 50 - Ignite DC

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Debbie Weil
Debbie Weil

My first Ignite DC talk - 5 minutes, 20 slides, 15 seconds. One of the most challenging things I've ever done.

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Boom! Friending Over 50 Ignite DC Debbie Weil 02.03.2011
five things
1. 77 million baby boomers Seth Godin Guy Kawasaki Esther Dyson Steve Jobs
10,000 turn 65 everyday “A navel-gazing moment” – New York Times
2. We are not old! Gray is the new black
Baby boomers Pete Cashmore, CEO Mashable are still cool.
50 is the new 50    
3. We love social media.
Growth rate is 100% for over-65s Photo by Soffie Hicks under Creative Commons: www.flickr.com/photos/ohhbetty/4499856127
Angry Birds
4. What boomers are doing
Grandbabies… and our children
5. What is the opportunity? Baby boomers have $2 trillion of spending power.
Boomer Psychographic Is social media the key to immortality? Image from iStockPhoto
Boomer Edition Instagram Boomer Edition Covers up gray hair Citizen Effect Boomer Edition Save the world
@babyboomer For godsakes puhleeze make the font bigger 15 seconds ago via TweetDeck
friending over 50
Privacy? Healthcare? Financial security?
“I get by with a little help from my friends.” – The Beatles
best friend 38 years email: debbie.weil@gmail.com mobile: 202.255.1467 website: www.debbieweil.com twitter: @debbieweil

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