This document summarizes a webinar about pitching agencies to win more business. It introduces the speakers and their backgrounds. It then discusses developing a niche in a crowded market by focusing on performance, security, and conversions. It also emphasizes building credibility in the local community by contributing to WordPress events and writing thought leadership content. Specific tactics covered include using data and automation tools in campaigns and focusing the pitch on unique value propositions around speed, security, and conversions. The document promotes an upcoming webinar on on-page SEO best practices.

1. Pitch Perfect:
Agency Secrets to Winning More Business
August 10th, 2016
#wpewebinar

2. Ask Questions as We Go
Please use the “Questions”
pane throughout the webinar
Slides and recording will be made available shortly after
the webinar
#wpewebinar

3. What We’ll Discuss
❖ Resources, tools and tips to secure and
perform a standout pitch
❖ How to be successful in your local market and
build credibility
❖ How to differentiate yourself by demonstrating
tangible added value
#wpewebinar

4. Introducing the Experts
#wpewebinar
Brad Williams
CEO & Co-founder
WebDevStudios
@williamsba
@WebDevStudios
❖ Served in US Marine Corps - tour in
Kuwait/Iraq operation Iraqi Freedom where
he learned to program with a gas mask on
❖ Co-organizer: Philly WordPress meetup
group, WordCamp Philly & Inaugural
WordCamp US
❖ Been developing websites for over 20 years
Ryan Ashby
Director of Partnerships
WP Engine
@Rashby81
@wpengine
❖ Passion for smarketing
❖ Born and raised in Kansas
❖ Not scared to bust a rhyme

5. The WebDevStudios Story
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6. The WebDevStudios Story
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7. The WebDevStudios Story
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8. Securing the Pitch
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9. Finding a niche in a larger, noisier market
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10. Tools for Success
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1. Performance
2. Security
3. Scheduled backups
Offer fast, reliable and
efficient hosting, focusing on:

11. Tools for Success
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Scheduling recurring reports
Development and changes, Plug-in updates
1 second delay in load time
leads to 7% drop in conversion
--Akamai & Gomez
Diagnosis for insights on boosting site speedPurpose
When to use
What’s new

12. Securing the pitch
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Contributing to the coreThought Leadership

13. Securing the pitch
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Volunteer at WordCamps

14. Creating Focused
Campaigns
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15. Creating Focused Campaigns
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CREDIBILITY +
PROGRAMMATIC =
PREDICTABILITY

16. Creating Focused Campaigns
#wpewebinar

17. Creating Focused Campaigns
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Website & Capture
CRM
Marketing Automation
Email Automation
Page Performance

18. Creating Focused Campaigns
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Resources Information
Infusionsoft Insights: http://learn.infusionsoft.com/?_ga=1.107073664.343735411.1470838926
Hubspot Blog (Both Sales and Marketing)
http://blog.hubspot.com/
Autopilot Flight School
http://flightschool.autopilothq.com/

19. Delivering the Pitch
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20. Delivering the Pitch
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Preparation
Focus
○ Performance
○ Security
○ Conversion
Added value

21. Delivering the Pitch
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Link:
https://www.cebglobal.com/top-
insights/challenger-sale.html

22. The Art of Local.
#wpewebinar

23. Stories from the past
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& Local Radio Station

24. WP Engine Page Performance: https://wpengine.com/page-performance/
WebDevStudios: https://webdevstudios.com/
WebDevStudios Blog: https://webdevstudios.com/blog/
Resources
#wpewebinar

25. 1. Build credibility by showing thought leadership and contributing
to the WordPress Community.
2. It's a large and crowded market, use data-driven tools to stand
out and deliver unique value.
3. Connect with your local community and give back.
If you remember nothing else...
#wpewebinar

26. Q & A
#wpewebinar
Feel free to ask away in
the “Questions” pane!

27. Next
Next Up...
On-Page SEO Tips & Tricks
with Jon Henshaw of Raven Tools
Wednesday, August 24th, 11 am CDT
❖ Plugins
❖ Hacks for structured data, optimizing images, responsive sites, affiliate
marketing
❖ Monitoring for issues and optimization opportunities
❖ Why page speed matters and how to improve
❖ Tips to preserve SEO value during redesigns and site migrations
Register Now!! http://wpeng.in/on-page-seo/

28. Next
Lastly...