https://www.wrike.com/blog/top-marketing-trends-infographic/ - Alongside constantly changing customer needs, marketing teams have to cope with new technologies and trends popping up every day, or risk being left behind. In our latest infographic, we’ve compiled six top trends that all marketers should watch out for this year in order to stay on top of their game.

1. 6
MARKETING TRENDS
for 2015
Every year brings new trends in marketing: the way we work
together, the tools we use, and the expectations of audiences.
What will leading marketers focus on in 2015?
CONTENT DISTRIBUTION
GREATER COLLABORATION
Marketing departments will prioritize coordination &
collaboration among internal teams — from content to
paid ads to social media — so everyone supports a
collective effort.
VISUAL STORYTELLING
YouTube reaches more U.S. adults ages 18-34 than any
cable network. More brands will flock to online video &
use visuals to engage potential customers — especially
on mobile.
ACTING ON BIG DATA
The adoption of advanced marketing analytics tools will
rise as marketers focus on distilling big data to better
understand customers and improve strategies.
HUMANITY & HUMOR
Brands will tap into the human element, getting silly or
sentimental to cut through the noise and make emotional
connections.
MOBILE DOMINATION
All marketers need a powerful collaboration and project
management tool to coordinate team efforts, adjust to
changing priorities, and keep all their campaigns organized.
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SOURCES
TopRankBlog.com emarketer.com YouTube.com
Even good content is just white noise if you don’t find a way
to connect with customers. To continue to grow reach,
companies will look for new and innovative ways to get
their content in front of consumers.
Mobile is now the 3rd largest channel behind TV &
desktops. More marketers will create with the mobile
experience in mind, using location data or push
notifications to personalize interactions with customers.