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MAKING GREAT
PRESENTATIONS
Ian Lurie
@portentint
ian@portent.com
This + links at
http://portent.co/wsaslides
THEIR DAD
I WORK ON THE INTERNET
I WORK ON THE INTERNET
I’M A NERD
I WRITE A LOT
SOLD 12 COPIES
(10 TO MY MOM)
I’VE DONE PRESENTATIONS
LET’S TALK ABOUT
PRESENTATIONS
LESSON 1:
KNOW YOUR AUDIENCE
THE GREAT TREE-TYING
CONTROVERSY OF 2008
WHAT DID I
JUST DO?
I TOLD A STORY
THAT’S WHAT
PRESENTATIONS DO
HOW THIS WILL GO
PLANNING
CREATING
QUESTIONS?
PLANNING
PRESENTATION ≠ SLIDES
PRESENTATION = YOUR INFO
THE GOAL ≠ PRETTY
PHHBBT
Apologies to My Little Pony
THE GOAL = MEMORY
PEOPLE REMEMBER STORIES
PEOPLE REMEMBER SMALL BITES
WRITE SLIDES
REHEARSE
TALK
STEP 1
WRITE
WHY = VALUE
ON ANYTHING
REALLY
really?!!!!
you can even take
notes on pinkie pie
you can even take
notes on pinkie pie
you can even take
notes on pinkie pie
you can even take
notes on pinkie pie
you can even take
notes on pinkie pie
WHY
HOW
WHAT
TELL ME WHY I SHOULD CARE
(STORIES WORK REALLY WELL)
THIS IS A LARGE, SEMI-AQUATIC
RODENT WITH THICK FUR.
yawn
IF YOU LIKE
DOG-SIZED
RODENTS THAT
ALWAYS LOOK
COOL, THEN
CAPYBARAS ARE
FOR YOU.
@!#*&
yeah.
I’M GOING TO
TELL YOU ABOUT
THE WEIRDEST
RODENT YOU’VE
EVER SEEN.
@!#*&
yeah.
THE ‘HOW’
SAY WHAT YOU’LL SAY
SAY WHAT YOU’RE SAYING
SAY WHAT YOU SAID
“HERE’S HOW THIS WILL GO”
WHAT = THE FACTS
PUPPIES
WHY: THEY’RE CUTE
HOW
THE GOOD
THE BAD
THE REALLY BAD
WHAT
1.  TALK ABOUT MY PUPPY
2.  THEY’RE DUMB
3.  BUT THEY’RE CUDDLY
4.  BUT THEY EAT CAT POO
MAKING THE SLIDES
TAKE WHAT YOU WROTE
GET YOUR FACTS
GET YOUR
IMAGES
NOW DO THE SLIDES
CLEAR > FANCY
CLEAN > MESSY
NOT CLEAR. MESSY.
NOT CLEAR. MESSY.
LOOKS AWFUL
NOT CLEAR. MESSY.
TOO
MUCH
TO PROCESS
NOT CLEAR. MESSY.
•  Hey, check this out. If you can read all of this, I salute you.
This is some painful stuff.
•  This is a ‘presentation’ that was designed to be read, not
heard. While that may be OK if you’re writing a report, it’s
not ok when you’re creating a presentation.
•  When folks see a slide like this, their brains scream, flip
over and run away at top speed.
•  Why? Because our brains respond best when they get to
absorb spoken words, emphasized by images or other
stuff.
•  They’re NOT designed to absorb tons of written text on a
screen while someone reads that text to them. It causes a
total tune-out.
NOT CLEAR. MESSY.
•  And no, adding a
random image or two
doesn’t help, either.
•  This is still really hard
to read and it just goes
on and on until you
can’t read any more
and your eyes are
starting to water and
you’re sick of looking at
pictures and all you
want to do is move on
to the next class am I
right?
SLIDES ≠ A REPORT
CLEAR. NOT MESSY.
BLEEP
BLEEP
LOOKS COOL
CLEAR. NOT MESSY.
NOT BROKEN
DETAILED
BLEEP
CLEAR. NOT MESSY.
EASY TO
REMEMBER
BLEEP
CLEAR. NOT MESSY.
EASY TO
REMEMBER
CLEAR. NOT MESSY.
NO BULLETS
EVERY TIME YOU USE BULLETS
http://upload.wikimedia.org/
wikipedia/commons/thumb/7/7d/
4_Kittens.jpg/
800px-4_Kittens.jpg
EVERY TIME YOU USE BULLETS
http://upload.wikimedia.org/
wikipedia/commons/thumb/7/7d/
4_Kittens.jpg/
800px-4_Kittens.jpg
meep?
BULLETS KILL KITTENS
2011 – Dave Estment
EVERY TIME YOU USE BULLETS
http://upload.wikimedia.org/
wikipedia/commons/thumb/7/7d/
4_Kittens.jpg/
800px-4_Kittens.jpg
meep?
ANIMATION KILLS KITTENS
2011 – Dave Estment
TIP #5
NO BULLETS
(except for lists)
noooo…
From University of Wisconsin-Madison
https://academictech.doit.wisc.edu/tags/tags/powerpoint?page=3
1 FACT OR IDEA PER SLIDE
(SMALL BITES)
32+ PT
COLORS FOR EMPHASIS
FOR SUPER EMPHASIS
VARY TYPE SIZES.
HIGH CONTRAST
NOT LOW CONTRAST
VARY SIZES AND SPACING FOR A
NICE SQUARE LOOK
VARY SIZES AND SPACING FOR A
NICE SQUARE LOOK
1: RIGHT-CLICK 2:
3:
NO WIGGLING
NO SQUIRMING
(IT’S DISTRACTING)
CUT AND PASTE AND
IT WON’T MOVE
CUT AND PASTE AND
IT WON’T MOVE
it didn’t move
right?
PICTURES? SURE.
JUST MAKE THEM
MAKE SENSE.
JUST MAKE THEM
MAKE SENSE.
k thx bai
THEY SHOULD REINFORCE
WHAT YOU’RE SAYING
PRACTICE
DON’T LOOK AT THE SLIDES
(MUCH)
CHECK HOW LONG IT TAKES
THOSE PRESENTATION
ANIMALS?
image search, then
free to use or share
wuv you
PLAN
CREATE
PRACTICE
TAKE A BOW
IAN
IAN@PORTENT.COM
This + links at
http://portent.co/wsaslides

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