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D E S I G N F O R S TA R T U P S
I M P E K A B L E - P E K P O N G PA E T
A B O U T I M P E K A B L E
I M P E K A B L E B E L I E V E S G R E AT P R O D U C T S A D A P T A N D
C H A N G E W I T H T H E I R U S E R S .
W E B A L A N C E H U M A N - C E N T R I C D E S I G N VA L U E S W I T H
D Y N A M I C P R O D U C T D E V E L O P M E N T.
Ideation Design Development
39M users
O U R E N T E R P R I S E C L I E N T S
I M P E K A B L E S TAT S
30
people
200+
projects
3.5
years
10
Fortune 500
100+
Clients
6
countries
O U T L I N E
• Requirements
• Deliverables
• Concepts
• Resources
R E Q U I R E M E N T S
R E Q U I R E M E N T S
• New or Existing Project?
• What do you need?
• Scope / timeline
• Audience, stakeholders
• Competition, examples, inspiration
• Requirements, wireframes*, existing files/resources
D E L I V E R A B L E S
Mostly grayscale UI design with focus on refining feature workflow
W I R E F R A M E S
D E S I G N D E L I V E R A B L E S
W I R E F R A M E S
D E S I G N D E L I V E R A B L E S
High fidelity UI designs to be implemented
V I S U A L D E S I G N
D E S I G N D E L I V E R A B L E S
V I S U A L D E S I G N E X P L O R AT I O N
D E S I G N D E L I V E R A B L E S
I N V I S I O N P R O T O T Y P E
D E S I G N D E L I V E R A B L E S
Interactive prototype to review
and provide feedback on design
flows
• Go through prototype on web
or mobile device
• Leave comments directly on
design
Example: https://invis.io/4Y44VQI6G
Z E P L I N
D E S I G N D E L I V E R A B L E S
Easy tool for designers to export assets
and developers to receive design specs
Use desktop or web app
• Designers don’t need to spend hours or
days speccing
• Specs are always up to date & ‘live’
• Developers don’t need to have or install
design tools
Example: https://zpl.io/Z1tHGus
P R I N C I P L E
D E S I G N D E L I V E R A B L E S
Create animations to
illustrate transitions or
interactions
Example:
C O N C E P T S
D E S I G N PAT T E R N S
C O N C E P T S
F L O W S
C O N C E P T S
O N B O A R D I N G
C O N C E P T S
WA L K T H R O U G H S
C O N C E P T S
I N T E R A C T I O N S
C O N C E P T S
I N T E R A C T I O N S
C O N C E P T S
E M P T Y S TAT E
C O N C E P T S
E R R O R S TAT E S
C O N C E P T S
R E S O U R C E S
P T T R N S
R E S O U R C E S
B A L S A M I Q
R E S O U R C E S
D R I B B B L E
R E S O U R C E S
B E H A N C E
R E S O U R C E S
S K E T C H A P P R E S O U R C E S
R E S O U R C E S
T H E N O U N P R O J E C T
R E S O U R C E S
P R I N C I P L E R E P O
R E S O U R C E S
Q & A A N D D I S C U S S I O N
I M P E K A B L E
Pek Pongpaet

Managing Partner

pek@impekable.com

650.733.6006
Workshops at 

learn.impekable.com

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Design for Startups

  • 1. D E S I G N F O R S TA R T U P S I M P E K A B L E - P E K P O N G PA E T
  • 2. A B O U T I M P E K A B L E I M P E K A B L E B E L I E V E S G R E AT P R O D U C T S A D A P T A N D C H A N G E W I T H T H E I R U S E R S . W E B A L A N C E H U M A N - C E N T R I C D E S I G N VA L U E S W I T H D Y N A M I C P R O D U C T D E V E L O P M E N T. Ideation Design Development
  • 3. 39M users O U R E N T E R P R I S E C L I E N T S
  • 4. I M P E K A B L E S TAT S 30 people 200+ projects 3.5 years 10 Fortune 500 100+ Clients 6 countries
  • 5. O U T L I N E • Requirements • Deliverables • Concepts • Resources
  • 6. R E Q U I R E M E N T S
  • 7. R E Q U I R E M E N T S • New or Existing Project? • What do you need? • Scope / timeline • Audience, stakeholders • Competition, examples, inspiration • Requirements, wireframes*, existing files/resources
  • 8. D E L I V E R A B L E S
  • 9. Mostly grayscale UI design with focus on refining feature workflow W I R E F R A M E S D E S I G N D E L I V E R A B L E S
  • 10. W I R E F R A M E S D E S I G N D E L I V E R A B L E S
  • 11. High fidelity UI designs to be implemented V I S U A L D E S I G N D E S I G N D E L I V E R A B L E S
  • 12. V I S U A L D E S I G N E X P L O R AT I O N D E S I G N D E L I V E R A B L E S
  • 13. I N V I S I O N P R O T O T Y P E D E S I G N D E L I V E R A B L E S Interactive prototype to review and provide feedback on design flows • Go through prototype on web or mobile device • Leave comments directly on design Example: https://invis.io/4Y44VQI6G
  • 14. Z E P L I N D E S I G N D E L I V E R A B L E S Easy tool for designers to export assets and developers to receive design specs Use desktop or web app • Designers don’t need to spend hours or days speccing • Specs are always up to date & ‘live’ • Developers don’t need to have or install design tools Example: https://zpl.io/Z1tHGus
  • 15. P R I N C I P L E D E S I G N D E L I V E R A B L E S Create animations to illustrate transitions or interactions Example:
  • 16. C O N C E P T S
  • 17. D E S I G N PAT T E R N S C O N C E P T S
  • 18. F L O W S C O N C E P T S
  • 19. O N B O A R D I N G C O N C E P T S
  • 20. WA L K T H R O U G H S C O N C E P T S
  • 21. I N T E R A C T I O N S C O N C E P T S
  • 22. I N T E R A C T I O N S C O N C E P T S
  • 23. E M P T Y S TAT E C O N C E P T S
  • 24. E R R O R S TAT E S C O N C E P T S
  • 25. R E S O U R C E S
  • 26. P T T R N S R E S O U R C E S
  • 27. B A L S A M I Q R E S O U R C E S
  • 28. D R I B B B L E R E S O U R C E S
  • 29. B E H A N C E R E S O U R C E S
  • 30. S K E T C H A P P R E S O U R C E S R E S O U R C E S
  • 31. T H E N O U N P R O J E C T R E S O U R C E S
  • 32. P R I N C I P L E R E P O R E S O U R C E S
  • 33. Q & A A N D D I S C U S S I O N
  • 34. I M P E K A B L E Pek Pongpaet
 Managing Partner
 pek@impekable.com
 650.733.6006 Workshops at 
 learn.impekable.com