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GERMANY B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020
PUBLICATION DATE: DECEMBER 2016
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 TABLE OF CONTENTS I PAGE 5 REPORT-SPECIFIC SAMPLE CHARTS
I PAGE 6 METHODOLOGY I PAGE 7 RELATED REPORTS I PAGE 8 CLIENTS I PAGE 9-10 FREQUENTLY ASKED QUESTIONS
PAGE 11 ORDER FORM I PAGE 12 TERMS AND CONDITIONS
2
2
PRODUCT DETAILS Title:
Type of Product:
Category:
Covered Regions:
Covered Countries:
Language:
Formats:
Number of Charts:
Germany B2C E-Commerce Sales Forecasts: 2016 to 2020
Market Report
B2C E-Commerce
N/A
Germany
English
PDF & PowerPoint
27
PRICES* Single User License:
Site License:
Global Site License:
€ 450 (exc. VAT)
€ 675 (exc. VAT)
€ 900 (exc. VAT)
QUESTIONS
ANSWERED
IN THIS REPORT
What are the predictions for B2C E-Commerce sales in Germany in 2016 and until 2020?
How fast is the German online retail market predicted to grow compared to other top markets
worldwide?
Which important market trends are expected to shape the future of B2C E-Commerce in this
country?
How is the online share of total retail sales in Germany predicted to evolve in the coming years?
Which are the 10 largest online shops in Germany by 2015 sales?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
GERMANY B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020
B2C E-COMMERCE IS PROJECTED TO CLAIM A LARGER
SHARE OF RETAIL MARKET IN GERMANY THROUGH 2020
With nearly 50 million people making purchases over the Internet, Germany is the
second largest B2C E-Commerce market in Europe and the fifth largest in the world, the
new research from yStats.com reveals. Online retail sales in this country continue to grow
faster than overall retail sales, resulting in an increase in the E-Commerce share of the retail
market. Various sources cited in the yStats.com publication project that the online share
could gain an additional 1 percentage point of total retail sales each year through 2020.
Overall, German B2C E-Commerce is expected to show moderate one- to two-digit
growth rates over the forecast period, outpacing the largest and most advanced online
market in Europe, the UK. Some important trends revealed in the yStats.com report include
the persistent expansion of M-Commerce sales and the growing popularity of online
shopping clubs. The latter have especially benefited from a high online demand for clothing
and accessories, the bestselling B2C E-Commerce product category in the country. The top
three online shops in Germany are Amazon, Otto.de and Zalando, each with sales of over
EUR 1 billion in 2015.
GERMANY B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020
3
MANAGEMENT SUMMARY
MARKET OVERVIEW AND INTERNATIONAL COMPARISONS
 B2C E-Commerce Market Overview and International Comparisons, November 2016
 Global Retail E-Commerce Shares of Top 5 B2C E-Commerce Markets, incl. Germany, in %, 2016f & 2020f
 CAGR of B2C E-Commerce Sales of Top 5 B2C E-Commerce Markets, incl. Germany, in %, by Minimum and
Maximum CAGR Forecast, 2015 - 2020f
 Number of Online Shoppers, by Gender, Age Group and Total, in millions, and Penetration, in % of Internet Users
in the Respective Group, Q1 2015
 B2C E-Commerce Sales, by Product Categories, in EUR million, 2015
 Online Shopping Clubs Sales, in EUR billion, 2015, 2016f & 2020f
 Top 10 Online Shops, by Sales, in EUR million, 2015
OVERVIEW OF SALES AND SHARES FORECASTS
 B2C E-Commerce Sales, in EUR billion, by Five Comparative Estimates, 2014 – 2020f, and CAGR, in %, 2015 – 2020f
 B2C E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2014 - 2020f
SALES FORECASTS
 B2C E-Commerce Sales, in EUR billion, 2014, 2015 & 2020f
 Retail E-Commerce Sales (incl. B2C and C2C), in USD billion, and Year-on-Year Change, in %, 2015 – 2020f
 B2C E-Commerce Sales, in EUR billion, 2014 - 2016f
 B2C E-Commerce Sales, in EUR billion, 2014 - 2016f
 B2C E-Commerce Sales, in EUR billion, 2014 - 2016f
GERMANY B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020
2
1
3
TABLE OF CONTENTS
4
5
5
GERMANY B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020
REPORT-SPECIFIC SAMPLE CHARTS
GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for all
obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
 Cross referencing of data is conducted in order to ensure
validity and reliability.
 The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
 The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
 The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR GERMANY B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020 REPORT
Report Coverage
 This report covers the forecasts for B2C E-Commerce sales in
Germany. The report is based purely on secondary market research and
does not contain any sales forecasts produced by the report publisher.
 The forecasts cited in this report were produced by various
reputable sources and differ in definition, methodology and the time
period referenced. The sources may refer to B2C E-Commerce sales as
online retail sales, Internet retailing sales, or E-Commerce sales. Some of
the sources include both B2C and C2C sales in their sales definitions, while
others excluded or did not mention C2C in their methodology. The
majority of original sources excluded travel and/or other services from
their definition and included M-Commerce sales.
 Most of the forecasts cited in this report were published within
the previous 12 months.
Report Structure
 The report starts with an Overview and International
Comparisons chapter. It opens with a qualitative overview of the B2C E-
Commerce market in Germany (a text chart). The country’s share of global
E-Commerce sales in 2016 and 2020 is revealed, and the country’s
minimum and maximum E-Commerce CAGR forecasts are compared to
other top markets worldwide. Next, some key market characteristics,
including online shopper penetration and number, product categories
purchased online, and top B2C E-Commerce market players are revealed.
Furthermore, a forecast for one of the key online retail trends in Germany,
purchases from online shopping clubs, is included.
 The next chapter contains an overview of all sales forecasts
included for this country summarized in one table, with a year span 2014
through 2020. Not all the years were covered by each of the sources. Within
this table, the forecasts that contain the years 2015 and 2020 are presented
first and ranked by CAGR in 2015 through 2020. All other forecasts are
ranked so that the most far reaching forecasts in terms of years covered
are presented first. If forecasts from several sources end with the same
year, they are ranked by sales volume predicted for this year. Besides the
sales volumes, the table also includes the names of the respective sources,
definitions where available and CAGR if available for the years 2015
through 2020.
 A summary of forecasts regarding the B2C E-Commerce share of
retail sales is presented next, with a year span 2014 to 2020. Not all the
years were covered by each of the sources.
 The last chapter contains charts with individual sales forecasts
from the summary table. The conversion rate used in the action titles and
Management Summary refers to the average rate for 12 months to the 1st
of November, 2016. If the source reported year-on-year growth rates or
CAGR, these numbers were included as in the source; where no growth
numbers were available in the source, they were calculated from the
provided sales values.
GERMANY B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020
8
Japan B2C E-Commerce Sales Forecasts: 2016 to 2020
UK B2C E-Commerce Sales Forecasts: 2016 to 2020
USA B2C E-Commerce Sales Forecasts: 2016 to 2020
China B2C E-Commerce Sales Forecasts: 2016 to 2020
Top 5 Country B2C E-Commerce Sales Forecasts: 2016 to 2020
December 2016
December 2016
November 2016
November 2016
November 2016
€ 450
€ 450
€ 450
€ 450
€ 1,950
Europe Online Payment Methods: First Half 2016
Europe Clothing B2C E-Commerce Market 2016
Western Europe B2C E-Commerce Market 2016
August 2016
August 2016
February 2016
€ 950
€ 950
€ 1,950
Europe B2C E-Commerce Market 2016 February 2016 € 2,950
Eastern Europe B2C E-Commerce Market 2016 January 2016 € 1,950
Europe B2C E-Commerce Delivery 2015 October 2015 € 1,950
Global E-Commerce Marketplaces 2016 October 2016 € 450
Trends in Worldwide Internet Retail 2016
Top Players in Global B2C E-Commerce Market 2016
Global B2C E-Commerce Market 2016
July 2016
July 2016
June 2016
€ 1,450
€ 950
€ 4,950
Africa B2C E-Commerce Market 2016
Middle East B2C E-Commerce Market 2016
Latin America B2C E-Commerce Market 2016
Central Asia and Caucasus B2C E-Commerce 2015
North America B2C E-Commerce Market 2015
Asia-Pacific B2C E-Commerce Market 2015
May 2016
May 2016
March 2016
November 2015
November 2015
October 2015
€ 1,950
€ 1,950
€ 1,950
€ 1,450
€ 950
€ 3,450
Fraud and Security in Global Online Payments 2016 October 2016 € 950
Global Mobile Online Payment Methods: First Half 2016 October 2016 € 950
Global Alternative Online Payment Methods: First Half 2016 September 2016 € 950
Global Online Payment Methods: First Half 2016 September 2016 € 1,950
UPCOMING RELATED REPORTS
REPORT PUBLICATION
DATE
PRICE*
Global Cross-Border B2C E-Commerce Market 2016 January 2017 € 2,950
GERMANY B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020
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Product Brochure: Germany B2C E-Commerce Sales Forecasts: 2016 to 2020

  • 1. GERMANY B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020 PUBLICATION DATE: DECEMBER 2016 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 TABLE OF CONTENTS I PAGE 5 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 6 METHODOLOGY I PAGE 7 RELATED REPORTS I PAGE 8 CLIENTS I PAGE 9-10 FREQUENTLY ASKED QUESTIONS PAGE 11 ORDER FORM I PAGE 12 TERMS AND CONDITIONS
  • 2. 2 2 PRODUCT DETAILS Title: Type of Product: Category: Covered Regions: Covered Countries: Language: Formats: Number of Charts: Germany B2C E-Commerce Sales Forecasts: 2016 to 2020 Market Report B2C E-Commerce N/A Germany English PDF & PowerPoint 27 PRICES* Single User License: Site License: Global Site License: € 450 (exc. VAT) € 675 (exc. VAT) € 900 (exc. VAT) QUESTIONS ANSWERED IN THIS REPORT What are the predictions for B2C E-Commerce sales in Germany in 2016 and until 2020? How fast is the German online retail market predicted to grow compared to other top markets worldwide? Which important market trends are expected to shape the future of B2C E-Commerce in this country? How is the online share of total retail sales in Germany predicted to evolve in the coming years? Which are the 10 largest online shops in Germany by 2015 sales? SECONDARY MARKET RESEARCH Our reports are exclusively based on secondary market research. Our researchers derive information and data from a variety of reliable published sources and compile the data into understandable and easy-to-use formats. ADVANTAGES Maximum Objectivity Reliable Sources Up-To-Date Analysis Boardroom-Ready PowerPoint Presentations Guidance For Strategic Company Decisions GERMANY B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020
  • 3. B2C E-COMMERCE IS PROJECTED TO CLAIM A LARGER SHARE OF RETAIL MARKET IN GERMANY THROUGH 2020 With nearly 50 million people making purchases over the Internet, Germany is the second largest B2C E-Commerce market in Europe and the fifth largest in the world, the new research from yStats.com reveals. Online retail sales in this country continue to grow faster than overall retail sales, resulting in an increase in the E-Commerce share of the retail market. Various sources cited in the yStats.com publication project that the online share could gain an additional 1 percentage point of total retail sales each year through 2020. Overall, German B2C E-Commerce is expected to show moderate one- to two-digit growth rates over the forecast period, outpacing the largest and most advanced online market in Europe, the UK. Some important trends revealed in the yStats.com report include the persistent expansion of M-Commerce sales and the growing popularity of online shopping clubs. The latter have especially benefited from a high online demand for clothing and accessories, the bestselling B2C E-Commerce product category in the country. The top three online shops in Germany are Amazon, Otto.de and Zalando, each with sales of over EUR 1 billion in 2015. GERMANY B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020 3
  • 4. MANAGEMENT SUMMARY MARKET OVERVIEW AND INTERNATIONAL COMPARISONS  B2C E-Commerce Market Overview and International Comparisons, November 2016  Global Retail E-Commerce Shares of Top 5 B2C E-Commerce Markets, incl. Germany, in %, 2016f & 2020f  CAGR of B2C E-Commerce Sales of Top 5 B2C E-Commerce Markets, incl. Germany, in %, by Minimum and Maximum CAGR Forecast, 2015 - 2020f  Number of Online Shoppers, by Gender, Age Group and Total, in millions, and Penetration, in % of Internet Users in the Respective Group, Q1 2015  B2C E-Commerce Sales, by Product Categories, in EUR million, 2015  Online Shopping Clubs Sales, in EUR billion, 2015, 2016f & 2020f  Top 10 Online Shops, by Sales, in EUR million, 2015 OVERVIEW OF SALES AND SHARES FORECASTS  B2C E-Commerce Sales, in EUR billion, by Five Comparative Estimates, 2014 – 2020f, and CAGR, in %, 2015 – 2020f  B2C E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2014 - 2020f SALES FORECASTS  B2C E-Commerce Sales, in EUR billion, 2014, 2015 & 2020f  Retail E-Commerce Sales (incl. B2C and C2C), in USD billion, and Year-on-Year Change, in %, 2015 – 2020f  B2C E-Commerce Sales, in EUR billion, 2014 - 2016f  B2C E-Commerce Sales, in EUR billion, 2014 - 2016f  B2C E-Commerce Sales, in EUR billion, 2014 - 2016f GERMANY B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020 2 1 3 TABLE OF CONTENTS 4
  • 5. 5 5 GERMANY B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020 REPORT-SPECIFIC SAMPLE CHARTS
  • 6. GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research  The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are solely based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for all obtained data. As a result, companies gain a precise and unbiased impression of the market situation.  Cross referencing of data is conducted in order to ensure validity and reliability.  The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several sources. If this is the case, all sources are mentioned on the chart.  The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart. Definitions  The reports take into account a broad definition of B2C E- Commerce, which might include mobile commerce. As definitions may vary among sources, exact definition used by the source (if available) is included at the bottom of the chart. Chart Types  Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple answers were possible, which is noted at the bottom of the chart. Report Structure  Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents, management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures. Notes and Currency Values  If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.  When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the currency figure be in the future, the average exchange rate of the past 12 months is used. METHODOLOGY OF OUR GERMANY B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020 REPORT Report Coverage  This report covers the forecasts for B2C E-Commerce sales in Germany. The report is based purely on secondary market research and does not contain any sales forecasts produced by the report publisher.  The forecasts cited in this report were produced by various reputable sources and differ in definition, methodology and the time period referenced. The sources may refer to B2C E-Commerce sales as online retail sales, Internet retailing sales, or E-Commerce sales. Some of the sources include both B2C and C2C sales in their sales definitions, while others excluded or did not mention C2C in their methodology. The majority of original sources excluded travel and/or other services from their definition and included M-Commerce sales.  Most of the forecasts cited in this report were published within the previous 12 months. Report Structure  The report starts with an Overview and International Comparisons chapter. It opens with a qualitative overview of the B2C E- Commerce market in Germany (a text chart). The country’s share of global E-Commerce sales in 2016 and 2020 is revealed, and the country’s minimum and maximum E-Commerce CAGR forecasts are compared to other top markets worldwide. Next, some key market characteristics, including online shopper penetration and number, product categories purchased online, and top B2C E-Commerce market players are revealed. Furthermore, a forecast for one of the key online retail trends in Germany, purchases from online shopping clubs, is included.  The next chapter contains an overview of all sales forecasts included for this country summarized in one table, with a year span 2014 through 2020. Not all the years were covered by each of the sources. Within this table, the forecasts that contain the years 2015 and 2020 are presented first and ranked by CAGR in 2015 through 2020. All other forecasts are ranked so that the most far reaching forecasts in terms of years covered are presented first. If forecasts from several sources end with the same year, they are ranked by sales volume predicted for this year. Besides the sales volumes, the table also includes the names of the respective sources, definitions where available and CAGR if available for the years 2015 through 2020.  A summary of forecasts regarding the B2C E-Commerce share of retail sales is presented next, with a year span 2014 to 2020. Not all the years were covered by each of the sources.  The last chapter contains charts with individual sales forecasts from the summary table. The conversion rate used in the action titles and Management Summary refers to the average rate for 12 months to the 1st of November, 2016. If the source reported year-on-year growth rates or CAGR, these numbers were included as in the source; where no growth numbers were available in the source, they were calculated from the provided sales values. GERMANY B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020 8
  • 7. Japan B2C E-Commerce Sales Forecasts: 2016 to 2020 UK B2C E-Commerce Sales Forecasts: 2016 to 2020 USA B2C E-Commerce Sales Forecasts: 2016 to 2020 China B2C E-Commerce Sales Forecasts: 2016 to 2020 Top 5 Country B2C E-Commerce Sales Forecasts: 2016 to 2020 December 2016 December 2016 November 2016 November 2016 November 2016 € 450 € 450 € 450 € 450 € 1,950 Europe Online Payment Methods: First Half 2016 Europe Clothing B2C E-Commerce Market 2016 Western Europe B2C E-Commerce Market 2016 August 2016 August 2016 February 2016 € 950 € 950 € 1,950 Europe B2C E-Commerce Market 2016 February 2016 € 2,950 Eastern Europe B2C E-Commerce Market 2016 January 2016 € 1,950 Europe B2C E-Commerce Delivery 2015 October 2015 € 1,950 Global E-Commerce Marketplaces 2016 October 2016 € 450 Trends in Worldwide Internet Retail 2016 Top Players in Global B2C E-Commerce Market 2016 Global B2C E-Commerce Market 2016 July 2016 July 2016 June 2016 € 1,450 € 950 € 4,950 Africa B2C E-Commerce Market 2016 Middle East B2C E-Commerce Market 2016 Latin America B2C E-Commerce Market 2016 Central Asia and Caucasus B2C E-Commerce 2015 North America B2C E-Commerce Market 2015 Asia-Pacific B2C E-Commerce Market 2015 May 2016 May 2016 March 2016 November 2015 November 2015 October 2015 € 1,950 € 1,950 € 1,950 € 1,450 € 950 € 3,450 Fraud and Security in Global Online Payments 2016 October 2016 € 950 Global Mobile Online Payment Methods: First Half 2016 October 2016 € 950 Global Alternative Online Payment Methods: First Half 2016 September 2016 € 950 Global Online Payment Methods: First Half 2016 September 2016 € 1,950 UPCOMING RELATED REPORTS REPORT PUBLICATION DATE PRICE* Global Cross-Border B2C E-Commerce Market 2016 January 2017 € 2,950 GERMANY B2C E-COMMERCE SALES FORECASTS: 2016 TO 2020 9
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