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Getting Users Addicted to Virtual Goods with Time Commitments

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Yaniv Nizan
Yaniv Nizan

Why is a player willing to spend 30 minutes collecting virtual coins with no real value in the real world? Because they see genuine, tangible value the virtual goods and benefits in your game! Creating demand for your virtual goods, and engaging players with your virtual money translates to retention, conversion, and…yes…monetization.

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ADDICTIVE GAMES GETTING USERS TO DREAM ABOUT VIRTUAL GOODS
DO MORE TOGETHER • Open source company • Community • Free of 10,000 Devs to Play Framework
ABOUT ME - YANIV NIZAN ENGAGEMENT, RETENTION, MONETIZATION eyeview - Monetize videos INTENTclick - Blog Monetization SOOMLA - Game Monetization
WHY GAMES SUCCEED Addictive Not Addictive Low X Factor? High
One Thing in common TIME
ADDICTIVE GAMES • Spend • Lose too much TIME track of TIME • WAITING for items to ship • Practice to improve TIME • Wish you had more TIME • Can't find TIME for real stuff
TIME = $$$
BARRY M. STAW • Berkeley University • Escalation • Post of Commitments Decision Dissonance
ESCALATION OF COMMITMENTS Users justify the decision to wait, spend time, ... More Time Spent Post Decision Justification
ADDICTIVE GAMES TIME COMMITMENTS
SHORT WAIT
HABITS FOR WAITING • We are used to waiting • Subconsciously • Later apply habits on justify our decisions
APPOINTMENT
HABITS FOR APPOINTMENT • We have tools • Don't notice we apply them • Commitments increase
TIME PRESSURE
HABITS FOR PRESSURE • Improve by repetition • Commit time for practice • Success increases commitment
Focus on escalating time commitments Get your users addicted
GOODS WITH TIME DIMENSION PRACTICAL ADVICE
FUEL / ENERGY / LIFE • Limited • Drains inventory as user plays • Replenish with time
BUILDINGS / PETS • Natural • Takes process time • Increase time with levels
VEHICLES / WEAPONS • Upgrades • Have to be shipped / made
TRAINING • Goods have new controls • Requires • Endless user to train practice A , , S D
WHAT'S NEXT • Add virtual goods with time dimension • Create • Get escalating time commitment your users seriously engaged
www.soom.la blog.soom.la THANK YOU

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