Facebook is just not social networking site but more than that. You can grow your business from facebook and generate more sales and revenue. This slides teaches you about facebook marketing and how effective it is.

2. Presented By
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:- MBA – MET (Mumbai Educational Trust)
Ruchi Kedia – 57
Ronak Sangani – 56.
Sayali Mahadik – 62.
Vaibhavi Shah – 78.
Viraj Shah – 81.
Yash Ghatalia – 82.
Yash Adukia – 84.

3. FACEBOOK INTRODUCTION
• Facebook is a social networking
service launched in February 2004.
• Owned and operated by Facebook. It
was founded by Mark
Zuckerberg with his college friends
• Facebook is accessed by 1.19 billion
active users every month as of
September 30, 2013.

5. SOCIALnot least, USAGE (SEMOZ)
MEDIA the rise of social
Last but
media is undeniable. There have been a
lot of arguments for where we’re
spending most of our time. Here’s
what you had to say about the top 10:
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88%Facebook
83%Twitter
55%Google+
49%YouTube
47%LinkedIn
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47%Blogging
21%Pinterest
9%StumbleUpon
5%Tumblr
5%Flickr

6. SETTING UP BUSINESS PAGE

7. CREATING BUSINESS PAGE
• Fill all details of your business.
• Profile picture :- you can add your business
logo or good image of your work.
• Photos :- Visuals are at the top of the online
accessibility pyramid: show
products, events, etc.
• Add about Your business :- providing useful
information to let your people know who you
are and what your mission is. You can list other
ways people can connect with you: through
your main website, blog, and social profiles
you maintain.
• Invitation to your friends :- You can invite your
friends within facebook and people who all

8. CREATION OF BUSINESS PAGE

10. MARKETING ON FACEBOOK
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Attraction
Promotion
Sales
After successful completion of
your page you need to market your
business on Facebook.

12. ATTRACTION
• Status :- You can update your viewers or fans with your
existing product or new product or offers or by pictures
or events which are coming down the line.
• Wall :- This tab is for viewing your recent activities and
what your Fans are posting. If you are worried about
what people will say when they add comments, you can
limit what your Fans can post in the Fan Permissions area
of the Wall Settings. However, not allowing comments
might make them feel less connected with your Page and
your business.
• Engaging users :- You should often interact with users if
they comment or post anything on your wall
• Links :- Make it easy for user to see your business's main
domain name, newsletters or other value-added
information.
• Reviews :- Fans can leave reviews about your business. This
can be a good tool to interact with your customers and

13. PROMOTION
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After you put your status or picture and you need to
do promotion for that particular thing you can do
in many ways :
Share button :- A post can be shared by your fans if
they like your post it can be seen on their wall.
They can tag their friends with same interest.
Tagging :- add tags of people for post with same
interest. Adding a tag instantly creates a link to the
person's timeline and may share your post with
their friends and they might generate business for
your product.
Boost option :- It helps to create news feed on our
target audience page.
Events - You can let your Fans know about upcoming
promotions, sales and other events.

14. BOOST OPTION

15. EVENT CREATION

16. ADVERTISE ON FACEBOOK
• Most online advertising reaches only 27%
of its intended audience. Facebook’s
average is 91%.3 Your business gets more
value from every ad.
• Page post engagement :- It works same
as boost option.
• Page like ;- It creates an advertisement
which help to build your audience for
your page.
• Website/App promotion :- It helps to
create promotion activity which will
encourage people go to your website

17. PAGE LIKE ADVERTISEMENT
• It creates an advertisement which
help to build your audience for
your page.
• Brand awareness.
• People who like your page it shows
on their wall and list of likes and
their friends may like it.
• It can generate sale for you.

18. PAGE PROMOTION

19. WEBSITE/APP PROMOTION
ADVERTISEMENT
• It helps to create promotion
activity to particular targeted
audience.
• It encourage people go to your
website which can generate sale
for you.
• It helps into Online branding of
your website/Application.

20. OFFER ADVERTISEMENT
• When you create offer for target
market it shows in their news feed.
• You can create offer coupons or
barcode for keeping track on no of
claims.
• People have an option to share
your offer which will generate
more awareness.

21. OFFER PAGE

22. HOW DOES ADVERTISEMENT
WORK
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Reaching more people.
Targeting a specific audience.
Brand Awareness.
Generating sales.

23. ADVERTISEMENT
SEGMENTATION
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Location
Gender
Age
Interest
Fans

24. INSIGHTS OF FACEBOOK
• Likes :- It gives me information of page
likes or fans whether they are
increasing or decreasing from time to
time.
• Post reach :- It gives information about
the post which I have updates on fan page
to how many people it has reached. It is
further divided into organic or paid
reach.
• Visits:- it gives information on how many
people have visited each of my page.
• People :- It gives an detailed information

25. OVERVIEW OF INSIGHTS

26. PEOPLE VISIT INSIGHTS

27. 3 MAIN POWER BUTTON OF
FACEBOOK
• Like
• Share
• Comment

28. LIKE BUTTON

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HOW FACEBOOK CHANGED
BUSINESSNinety-two percent
Facebook is clearly a top choice.
of marketers are using Facebook and 72% plan on
increasing their activities. Less than 4% of marketers
surveyed do not plan to utilize Facebook. Second
only to YouTube/video.
Facebook is an area where marketers feel they can
achieve substantial results.
Seventy-six percent of B2C plan on increasing
Facebook efforts.
Seventy-seven percent of small- to mid-sized
businesses (26-499 employees) will also increase
their
Facebook activities.
Facebook is also the top focus for people just
getting started with social media marketing (79%).
Additionally, small- to mid-sized companies with 26-