4. ls
ia
ces
t
Tr
por
acti
Br t-pr
d
ok
te
es
Sup
gB
ea
Ch
alle er rmin
ep
nge in nsto
g rai
R
B
Freedom Encouragement
rsity Risk-t
Dive aking
es
tiv
en
I nc
CREATIVITY THEORY
7. Creative Business Tasks
Business planning
Market-entry segmentation
Product/website information architecture
Marketing call-to-action content
Choosing a color pallet
How to implement a query function
How to keep your team motivated
Common characteristics
● Non-deterministic impact on business goal
● No clear “correct” a priori solution
8. How to manage and
evaluate creativity in
dynamic businesses?
● Partial/ambiguous goals
● Unbounded solution space
9. Evolutionary Strategies
Iteration & Learning
Diversity
Increments & Revolutions
Think: loops, not linear flows
18. Creative Advantage
Pace
Run quick & cheap experiments
Fast decision-making
Consistency
Repeatable experimental process
Willingness to drop losing ideas
Motivation
High morale, despite repeated failure
Incentives and games
19. Rapid Iteration Resources
Steve Blank
Four Steps to the Epiphany (available on Amazon.com)
www.sgblank.com
Eric Reis
www.startuplessonslearned.com
Sean Ellis
www.startup-marketing.com
Google:
“customer development”
“lean startup”
“minimum viable product”