Yipit Webinar 8-19-10
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These slides appeared in a 8-19-10 webcast: Local Social Commerce - The Explosion of Group Buying http://internet2go.net/webcasts/social-networks/webcast-local-social-commerce-opportunities-group-buying
![Agenda ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Yipit Webinar 8-19-10
- 1. Local Social Commerce: The Explosion of Group Buying August 19, 2010
- 4. SMB Value
- 7. Available in 8 Cities
- 9. Atlanta
- 10. Boston
- 11. Chicago
- 12. Denver*
- 13. Los Angeles
- 14. NYC
- 15. San Diego
- 17. Competitive Landscape Daily Deal Proliferation ________________________________________________________________________ US only, see blog.yipit.com for further data. Worldwide figure greater than 500 (TechCrunch, 7/30/10)
- 18. Competitive Landscape Publishers Enter via White-Label Exclusive Deals From… Powered by… ________________________________________________________________________ US only, see blog.yipit.com for further data. Worldwide figure greater than 500 (TechCrunch, 7/30/10)
- 19. Consumer Behavior Breakage Rate ≤20% ________________________________________________________________________ Recent data on Groupon is consistent: (i) breakage of 10% (TechCrunch, 8/14/10), and (ii) 20% redemption in month 1 and 15% redemption in month 12 (Chicago Tribune 8/16/10).
- 20. Consumer Behavior Revenue Varies by Category ________________________________________________________________________ Most common Daily Deal categories. Data from 807 past Daily Deal promotions, normalized for list size. Revenue = price * quantity sold
- 21. SMB Value Business Satisfaction ________________________________________________________________________ Data from Yipit phone survey of SMBs who have completed a Daily Deal in the last 12 months. 80 responses. Groupon’s reports repeat interest at 97% (grouponworks.com)
- 22. SMB Value Beginning to Shift Ad Spend ________________________________________________________________________ Data from Yipit phone survey of SMBs who have completed a Daily Deal in the last 12 months. 80 responses.
- 24. SMB does not own email
- 25. Sample reports 19% retention1________________________________________________________________________ 1. Defined as Daily Deal customers returning for at least one more visit. NB: Very difficult for most SMBs to quantify, limited sample size.
- 27. Savvy businesses offering follow-on discounts
- 28. Deal proliferation means more deals in home-work corridorScoutmobiPhone App
- 30. High consumer growth and low breakage rate
- 32. Daily Deals are a potentially disruptive local advertising channel________________________________________________________________________ 1. Defined as Daily Deal customers returning for at least one more visit. NB: Very difficult for most SMBs to quantify, limited sample size.
- 33. Done Thank You Read more blog.yipit.com Questions? Comments? jim@yipit.com @jdmoran
Notes de l'éditeur
- Groupon Successin 17 months, valued at $1.35 billion, generating $200 mm of net revenue, $50 mm of EBITDALivingSocial, copycat, raises $25 millionEasy to launchTechnology is simple and cheapNo capital costs-Can launch in just one market-98% of businesses want to do Groupon again, but can’t-Can you be competitive and profitable?-If the deal is unique, you are competitive-Make immediate revenue-Being in many cities doesn’t really matter-No big ongoing costs other than human capital-Can be run as a small, successful business-Distribution is the toughest but Yipit and others are helping to solve thatEven a downside to being too big since deals are perceived to be bad after too many people know about them
- Launched in November of 2008What did Groupon do