1. Creativity and Innovation
ARCT 351
CREATIVITY AND INNOVATION
PERSONALITY Digitally signed by Yasser
Yasser Mahgoub
DN: cn=Yasser Mahgoub,
c=QA, o=QU, ou=DAUP,
Mahgoub email=ymahgoub@qu.edu.qa
Date: 2012.03.02 18:19:05
+03'00'
Creativity and Innovation - Dr. Yasser
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3. Characteristics of the creative personality
• Characteristics of the creative personality: (pages 58-73)
– have a great deal of energy, but they are also often quiet and at rest.
– smart, yet also naive at the same time.
– have a combination of playfulness and discipline, or responsibility and
irresponsibility.
– alternate between imagination and fantasy at one end, and rooted sense of
reality at the other.
– seem to harbor opposite tendencies on the continuum between extroversion
and introversion.
– are also remarkable humble and proud at the same time.
– rebellious and independent.
– very passionate about their work, yet they can be extremely objective about
it as well.
– openness and sensitivity often exposes them to suffering pain yet also a great
deal of enjoyment.
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4. 9 Attitudes of Highly Creative People
• 1. Curiosity
• 2. Seeing Problems as Interesting and Acceptable
• 3. Confronting Challenge
• 4. Constructive Discontent
• 5. Optimism
• 6. Suspending Judgment
• 7. Seeing Hurdles as leading to improvements and
solutions
• 8. Perseverance
• 9. Flexible Imagination
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5. Is Creativity tied to Personality
Type or Can it be Learned?
Discussion
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6. Creativity isn’t what it used to be
The Accelerating Pace of Change
• It has been said that at the dawn of humanity there was one
new invention every 30,000 years. Today, we hear of so many
new things every day, even if we are not searching.
• The artistic style of ancient Egypt lasted for more than two
millennia with little change. Hellenic art dominated the world
around Greece for one millennium, the Renaissance took over
Western Europe for three hundred years, Impressionists for
sixty years. Today we have a new art movement every couple
of years.
• To reach 50 million users it took radio 38 years, TV needed 13
years, the Internet 4 years, the ipod 3 years, Facebook 2 years.
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7. Creativity and Innovation - Dr. Yasser
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8. The 25 Most Innovative Companies
2010
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10. Creativity isn’t what it used to be
Creativity gains breadth and depth
• Here are some of the issues that are being
discussed in the world on creative thinking
and action:
• Crowdsourcing.
• Global connectivity allows us to do such
things as “crowdsourcing” – for ideas, for
innovation, and more.
• The creativity comes from the content of
each individual contribution as well as from
the speed of collection and the open
access for a very large number of actors.
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11. Creativity isn’t what it used to be
Creativity gains breadth and depth
• The human brain.
• Researchers studying the
human brain are working on
what physical attributes or
“wiring” the creative mind
may have.
• And “brain plasticity”, now
recognized as a fact, tells us
that we can shape our minds
in a number of different
ways.
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12. Creativity isn’t what it used to be
Creativity gains breadth and depth
• Introversion-Extraversion.
• There is a debate on introversion and extraversion and which
is best suited for creative performance.
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13. Creativity isn’t what it used to be
Creativity gains breadth and depth
• Team creativity and individual creativity.
• Both are extremely useful and to pitch one against the other is a mistake.
Some great individuals have produced some rare creative ideas that have
helped us understand the world in new, valuable ways and have
transformed existing domains of knowledge or created entirely new ones.
• There is also no doubt that most great innovations are the result of the
work of many different people building on each other’s work. Personal
creativity is indispensable for team creativity which can in turn stimulate
individual creativity.
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14. Creativity isn’t what it used to be
Creativity gains breadth and depth
• “I firmly believe that what it takes to come up with an original
‘germ’ of a creative idea is very different to what happens
next. The evolution of the idea and its subsequent morphing
into an innovation are very different processes that the
original idea creation. So, ‘Yes’, solitude is necessary for the
original ideation, and ‘Yes’ collaboration is critical to taking
that idea and doing something useful with it.” Andre Walton
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15. Creativity isn’t what it used to be
Creativity gains breadth and depth
• Creativity and Leadership.
• As our understanding of organizational and societal
creativity improves leaders at all levels are grappling
with a large number of creativity challenges:
– How to develop their own personal creativity
– How to develop the creativity of others in their organizations
or social groups
– How to define the right targets for innovation
– How to transform creative ideas into valuable innovation
– How to create systems that foster innovation – both
processes and incentives
– How to shape cultures that support innovation
– The many debates on creativity, show that our subject
matter is multi-dimensional and thriving, while becoming at
the same time richer and more complex.
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16. The 10 Most Creative People in
Architecture
1. Will Alsop, ALSOP
Architects
Few architects have been
so dedicated to such an
unusual design aesthetic
as maximalist Will Alsop.
And fewer still have been
as successful at building
their designs. His nearly
completed "Chips"
building was inspired by
piled french fries; his
extension for the Ontario
College of Art and Design
is one of the strangest,
most exciting buildings in
recent memory:
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17. The 10 Most Creative People in
Architecture
• 2. Yansong Ma, MAD
architects
Chinese architecture has
often lived in the shadow
of the west--copying its
ideas, importing its
talent. MAD is changing
that, and representing
the avant-garde of a new
generation of
homegrown Chinese
talent. Here's their design
for the China's Erdos
Museum, which is
currently nearing
completion:
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18. The 10 Most Creative People in
Architecture
• 3. Minsuk Cho and Kisu
Park, MASS Studies
MASS Studies is South
Korea's own locally
produced, internationally
recognized success story.
Working at a variety of
scales--from city plans
to galleries and boutiques--
they've distinguished
themselves with a
refinement that's rare in go-
go Asian architecture. Here's
their design for the Korean
Pavilion of the 2010
Shanghai Expo, which
integrates the Korean
alphabet into its structure:
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19. The 10 Most Creative People in
Architecture
• 4. Rem Koolhaas, OMA
You can't talk about
contemporary avant-garde
architecture without
mentioning Koolhaas and
his Office for Metropolitan
Architecture, which
introduced a rigor--and
weirdness--to design;
they've always been at the
forefront of pondering what
design can be, and how it
fits in modern society. The
firm's crowning glory is, of
course, the CCTV tower in
Beijing, set to open soon
(current construction
photo here):
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20. The 10 Most Creative People in
Architecture
• 5. Winy Maas, Jacob van
Rijs and Nathalie de
Vries, MVRDV
MVRDV--whose name is
an acronym for the
founding members--
made its name with
wacky ideas, like a high-
rise pig farm. But they've
since matured into an
astonishingly elegant
style. Here's their "Book
Mountain" project, which
just broke ground. The
entire building turns the
books into a structural,
symbolic element:
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21. The 10 Most Creative People in
Architecture
• 6. Shigeru Ban, Shigeru
Ban Architects
Ban is a genius with
unconventional
materials. For many
year's, he's
created architecture
using paper; he made his
name with a house
whose facade was simply
a massive, billowing
curtain. Here's his design
for the Centre Pompidou
Metz, which is inspired by
the shape of a Chinese
farmer's hat:
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22. The 10 Most Creative People in
Architecture
• 7. Jacques Herzog and
Pierre De Mueron, Herzog &
De Meuron
The duo made their names
introducing surface
decoration into modern
architecture--which used to
be taboo, thanks to stern
modernists like Mies van der
Rohe. They made
international headlines with
their "Bird's Nest" Olympic
Stadium. But they've always
been hard to pin down.
Here's their design for the
CaixaForum arts center in
Madrid, which was built
upon the walls of an old
power station:
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23. The 10 Most Creative People in
Architecture
• 8. Thom Mayne,
Morphosis Architects
Thom Mayne made his
name with aggressive,
hyper-angular
buildings. But his
designs show more
range than that. Here's
his sinuous design for
the Phare Tower, set to
rise above Paris's La
Defense business
district, with
groundbreaking to
begin in 2010:
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24. The 10 Most Creative People in
Architecture
• 9. Zaha Hadid, Zaha
Hadid Architects
Oh, Zaha. You
design hideous,
insanely expensive
furniture, but still, we
can't quit you because
no one has been as
successful making such
an unabashedly
futuristic vision of
architecture into
reality. Here's her just-
unveiled design for a
business district in
Cairo:
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25. The 10 Most Creative People in
Architecture
• 10. Norman Foster, Foster +
Partners
And who could forget Lord
Foster, the man who parlayed
high-tech architecture into a
design firm with dozens of
projects, with budgets ranging
into the billions, all across the
world. The firm has never had
anything less than a masterful
stroke with building logic and
cutting-edge technical
innovations. Here's their design
for Terminal 3 of the Beijing
International Airport,
completed last year, which is
easily the biggest, most
technically advanced building in
the world:
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26. END
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