1. Creativity and Innovation
ARCT 351
CREATIVITY VS INNOVATION
Creativity and Innovation - Dr. Yasser
1
Mahgoub

2. Creativity: Definitions
What do we
mean when
we say
someone is
CREATIVE?

3. Introduction
• Creativity consists of looking at situations
from a different perspective
• Most of us have a creative element, we are
discouraged from using it
• Creativity can be enhanced

4. Creativity: Definitions
• Creativity as a process that leads to a creative
product
• Creativity as the ability to create art
• Creativity as a particular skill or talent
• Creativity as a type of intelligence
• Creativity as a rich and complex association of
cognitive elements
• Creativity as unusual approaches to life and
problems

5. The Creative Process
• Accumulate background information and
knowledge
• Mental incubation - doing unrelated things
• Develop several alternatives
• Evaluate and implement
• Not a short process

6. Types of creativity
• Invention - the creation of a completely new
product
• Extension - expansion of an existing product
or service
• Synthesis - combining several products or
services into something unique

7. Creativity and Innovation
• Creativity – the ability to develop new ideas
and to discover new ways of looking at
problems and opportunities.
• Innovation – the ability to apply creative
solutions to problems or opportunities to
enhance or to enrich people’s lives.

8. Creativity: How To Measure It?
•Eminence:
Cultural evaluation?
•Productivity:
Quantity of work
created?
•Psychological
Tests: CQ tests?

9. Elements of Creativity
• Unique (original)
• Valued (useful)
• Intent (purpose)
• Continuance (implementation excellence)

10. Artistic Creativity & Scientific Creativity
What is the
difference, if
any, between
artistic
creativity and
scientific
creativity?

11. Characteristics of Creative People
• Bright, not brilliant
• Good at idea generation
• Positive self-image
• Motivated by challenging problems
• Sensitive to the world around them
• Don’t make snap decisions
• Flexible
• Look for meaning and implications of problems

12. Increasing Personal Creativity
• Read voraciously
• Think in opposites
• Look for new uses for old things
• Draw and keep your idea in a file or notebook

13. Developing Creativity
• Left side of brain:
– rational
– linear thought
– mathematical
– controls speech
– analytical
– controls right side of body

14. Developing Creativity (ctd)
• Right side of the brain:
– imaginative
– lateral thought
– creative
– controls left side of body

15. Linear
Creat ivit y
(Logic/Knowledge)
Focus
Dept h
Skills
Hard Work
Experience
Lat eral Creat ivit y Growt h
(Intuitive/Imagination)
Breadt h I nnovat ion Uniqueness Expansion
Analogies Out -of-t he-Box Non-Logic

16. 3/12/2012 Architectural Design - Dr. Yasser Mahgoub

17. 3/12/2012 Architectural Design - Dr. Yasser Mahgoub

18. Creativity and Innovation - Dr. Yasser
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Mahgoub

19. Can We Learn to Be Creative?
Yes!!
By suspending conventional thinking long
enough to consider new and different
alternatives!

20. Creative Thinkers
• Always ask, “Is there a better way?”
• Challenge custom, routine, and tradition.
• Are reflective.
• Play mental games.
• Realize that there may be more than one “right”
answer.
• See mistakes as pit stops on the way to success.

21. Tips for Enhancing Individual Creativity
• Allow yourself to be creative
• Give your mind fresh input every day
• Keep a journal handy to record your thoughts and
ideas
• Read books on stimulating creativity
• Take some time off

22. Barriers to Creativity
• Searching for the one “right”
answer
• Focusing on “being logical”
• Blindly following the rules
• Constantly being practical
• Viewing play as frivolous

23. Barriers to Creativity
(continued)
• Becoming overly specialized
• Avoiding ambiguity
• Fearing looking foolish
• Fearing mistakes and failure
• Believing that “I’m not creative”

24. Enhancing Individual Creativity
• Allow yourself to be creative
• Give your mind fresh input every day
• Record your thoughts and ideas

25. The Creative Process
Preparation Investigation Transformation
Incubation Illumination Verification
Implementation

26. HTTP://DOCUMENTARY.NET/EVERYTHI
NG-IS-A-REMIX-PART-3-CREATIVITY/
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27. What you see is not always what you think!
3/12/2012 Architectural Design - Dr. Yasser Mahgoub

28. What you see is not always what you think!
3/12/2012 Architectural Design - Dr. Yasser Mahgoub

29. What you see is not always what you think!
3/12/2012 Architectural Design - Dr. Yasser Mahgoub

30. What you see is not always what you think!
3/12/2012 Architectural Design - Dr. Yasser Mahgoub

31. What you see is not always what you think!
3/12/2012 Architectural Design - Dr. Yasser Mahgoub

32. What you see is not always what you think!
3/12/2012 Architectural Design - Dr. Yasser Mahgoub

33. What you see is not always what you think!
3/12/2012 Architectural Design - Dr. Yasser Mahgoub

34. What you see is not always what you think!
3/12/2012 Architectural Design - Dr. Yasser Mahgoub

35. What you see is not always what you think!
3/12/2012 Architectural Design - Dr. Yasser Mahgoub

36. What you see is not always what you think!
3/12/2012 Architectural Design - Dr. Yasser Mahgoub

37. What you see is not always what you think!
3/12/2012 Architectural Design - Dr. Yasser Mahgoub

38. What you see is not always what you think!
3/12/2012 Architectural Design - Dr. Yasser Mahgoub

39. What you see is not always what you think!
3/12/2012 Architectural Design - Dr. Yasser Mahgoub

40. What you see is not always what you think!
3/12/2012 Architectural Design - Dr. Yasser Mahgoub

41. What you see is not always what you think!

42. What you see is not always what you think!

43. What you see is not always what you think!
3/12/2012 Architectural Design - Dr. Yasser Mahgoub

44. END
Creativity and Innovation - Dr. Yasser
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