The document describes two types of online shoppers, independent and guided, and provides recommendations for optimizing an ecommerce funnel based on behavioral insights. It suggests leading with bundle deals to appeal to both shopper types, using compelling copy and progress indicators to reduce abandonment, educating visitors on their needs before offering specific solutions tailored to the customer data gathered, and including upsell opportunities throughout the shopping experience.

1. Persona 1:
Independent Shopper
Persona 2:
Guided Shopper

2. Promoting
“Bundle & Save”
from the start

3. < Let’s “find the fit”

4. “More Love, Less Money”
Leading with the upsell

5. Compelling Copy

6. ← Ready to Start

7. Progress Meter
Lowers abandonment

8. Gathering priceless
customer information

9. Gathering priceless
customer information

10. Educating the Visitor

11. Rubbing in the problem

12. Rubbing in the problem

13. Rubbing in the problemRubbing in the problem

14. Providing a Solution

15. Gathering priceless
customer information

16. Gathering priceless
customer information

17. Custom Offer
Generated

18. More Data Than
Victoria Secret …
Height,
Body profile
Pain points
etc.

19. All the Benefits

20. Upsell
More Bras = More Savings

21. for more teardown goodness …
funnelteardowns.net

22. Credits
Icons from flaticon.com
Teardown inspiration
digitalmarketer.com
useronboard.com
funnelhacker.tv