Young moms in urban cities have change their daily social gathering due to technological adoption. Find out what changes and what stay the same for the indonesian young mother market *kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia, studi anak muda

1. Indonesian
Millenial Moms
Data & Insights presentation by
Youth Laboratory Indonesia
www.enterthelab.com

2. What Millenial Moms Love to do with
to their Babies
Jakarta has approximately 300
mall. What millenial moms love to
do with their babies and toddlers
are going to those mall along with
friends and play with their kids at
the closest entertainment
facilities.
www.enterthelab.com

3. What is the popular cultural heritage
or the new trends (Cont’d)
The mobile culture has
its effect on the
millenial moms,
almost every cultural
heritage for mothers
nowadays comes from
internet, such as:
1. Spa Baby
2. Pre-Pre School
www.enterthelab.com

4. What is the most popular cultural
heritage or the new trends
Community and parents are still strong influencers for pregnant women. What
their community and parents say and do, The pregnant women surely do too
www.enterthelab.com

5. What is the popular cultural heritage
or the new trends
Blackberry and twitter becomes an endemic
for Indonesian, including pregnant women.
Twitter is a tool for ‘Gosips on babies’.
New myth on baby product. Example:rarely
use baby talc. It causes choke for the babies.
www.enterthelab.com

6. Millenial Mom Profile
A working mom with 3 years old daughter
Actively engaged in online world (blog, facebook, twitter)
Member of bundagaul.com and yummy mommy
community
One handset ownership (blackberry)
Spare 12 hours/day for internet browsing, mostly by
handset
Most favorite baby care brand : mothercare, zwitsal
Favorite website for mom and baby www.parenting.co.id
Mia, 23 Years old www.enterthelab.com

7. Foto profil terakhir partisipan
Occupation: college student
Actively engaged in online world (blog,
facebook, twitter)
A-one-year-daughter mom
Member of AIMI (Asosiasi Ibu Menyusui
Indonesia), asiforbaby, milis sehat
Two handset ownership (Nokia)
Spare 4 hours/day for internet browsing,
mostly by PC
Most favorite baby care brand : johnson n
johnson
Favorite website for mom and baby
www.sehatgroup.web.id;
www.parentsguide.co.id
Prisila Sekar, 25 Years old
Millenial Mom Profile
www.enterthelab.com

8. What do Millenial Moms Find is
missing in the city?
There are no free park for children. Therefore, mothers have no choice than going to the mall.
Enjoying kidzania or circus with their children. Moreover it cause a popularity of pre pre school.
Millenieal moms are trying so hard to find an appropriate playing ground for their children.
While the babies enter the school, all babysitters and moms are having a discussion, sharing
informations about the baby care and product. In that phase, the community influence mothers
product purchase.
www.enterthelab.com

9. What do Women Find is Missing in
Towns?
The features of public
transportation are not
friendly for pregnant women
(as such : seats, waiting point,
station, etc)
www.enterthelab.com

10. See more data & insight on the Indonesian Youth Market:
www.enterthelab.com
Call us for a full presentation of this report to your organization
Slide presentation by:
Tara Talita
Anggun Pesona
Muhammad Faisal
Edith Lavindri