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TRENDS IN
ASIA PACIFIC’S
MVNO MARKET
WHAT’S DRIVING MVNO
GROWTH IN THE REGION?
WHERE ARE NEW MARKETS
AND OPPORTUNITIES?
CATERING TO THE REGION’S DIVERSE
POPULATION - FACTORS FOR SUCCESS
YOZZO CO.,LTD21-22 March
ONE OF TWO OBJECTIVES – TRADITIONALLY AND INCREASINGLY COMMON
GENERATE TELECOMS REVENUES TO UPLIFT / CROSS SELL CORE BUSINESS
Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand 1 / 14
MIX - OR STARTING IN ONE, MOVE TO ANOTHER
Tune Talk Circles.Life Penguin Woolworths Connect LINE Mobile ALDI Mobile
Tune Talk Snail Mobile LINE Mobile
A NEW BREED OF MVNO’S
ECOSYSTEM CONTROL • DATA COLLECTION • OTT REGULATION • ENTERPRISE SERVICE
Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand
Panasonic Lenovo Connect Foxconn Xunjie Xiaomi Mi Mobile
Google fi LINE Mobile WhatsApp Alibaba
2 / 14
SAME SAME BUT DIFFERENT
Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand
Panasonic
Lenovo Connect
Foxconn Xunjie
• Enterprise: 1 million+ employees and their families across China/Taiwan - Employees as subscribers
• Ecosystem: Stay in control of the customers journey, product and service experience.
• E-SIM: Out-the-box global connectivity and a shift in after sale services.
Lenovo Connect
• OTT Regulation: Obtain local MVNO license to satisfy growing OTT concern from national regulators
• Interconnection: Link OTT with telecom for seamless connection and communication..
• Cross sell and upsell: E-commerce, advertising, content, payment, roaming services (B2B and B2C)
Lenovo Connect
• Complete Ecosystem: Device, operating system, services, content and connectivity.
• Push innovation: New innovation faster to mass market instead of being delayed by several MNOs.
• Data collection and analysis: Large scale international data collection and analysis. Global presence
3 / 14
EVENTUALLY MOST OF THESE WILL FALL INTO THE UPLIFT / CROSS SELL CORE BUSINESS
Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand
UPLIFT / CROSS SELL CORE BUSINESS
Panasonic Lenovo Connect Foxconn Xunjie Xiaomi Mi Mobile
Google fi LINE Mobile WhatsApp Alibaba
Panasonic Lenovo Foxconn Google fi
4 / 14
ECOSYSTEM CONTROL • DATA COLLECTION • OTT REGULATION • ENTERPRISE SERVICE
WHAT’S DRIVING MVNO GROWTH IN THE REGION? | WHERE ARE NEW MARKETS AND OPPORTUNITIES?
STARTUPS FOCUSED
ON MOBILE SERVICES
MEDIA &
BROADCASTING
ENTERPRISE
SEGMENT
DIGITAL
TRANSFORMATION
SMART DEVICE
UPTAKE/USAGE
EXCESS
CAPACITY
REGULATORY
ENVIRONMENT
Increased
investment
in ICT
infrastructure
Increased logistics,
e-commerce,
payment services
Technology
efficiency
Cloud based
services
Maturing
Markets
Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand
MOBILE 1ST
CHANGE IN
CONSUMER
PATTERNS
IoT/M2M
e-SIM/OTT
ASEAN
SPECIALIST
MVNE’S
5 / 14
WHAT’S DRIVING MVNO GROWTH IN THE REGION? | WHERE ARE NEW MARKETS AND OPPORTUNITIES?
STARTUPS FOCUSED
ON MOBILE SERVICES
ENTERPRISE
SEGMENT
DIGITAL
TRANSFORMATION
SMART DEVICE
UPTAKE/USAGE
CHANGE IN
CONSUMER
PATTERNS
EXCESS
CAPACITY
Increased
investment
in ICT
infrastructure
Increased logistics,
e-commerce,
payment services
Technology
efficiency
Cloud based
services
Maturing
Markets
Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand
IoT/M2M
e-SIM/OTT
MEDIA &
BROADCASTING
MOBILE 1ST
REGULATORY
ENVIRONMENT
ASEAN
SPECIALIST
MVNE’S
6 / 14
IoT M2M E-SIM OTT
CHANGE IN
CONSUMER
PATTERNS
Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand
IoT/M2M
e-SIM/OTT
MEDIA &
BROADCASTING
REGULATORY
ENVIRONMENT
 Growth in IoT/M2M from various
government programs (Digital
Economy Thailand, Smart Cities,
Digital Malaysia, etc.)
 OTT service providers looking to
obtain licenses to adhere to new
regulations (I.e. India, Thailand,
Indonesia)
 Increased cross-border trade, new
infrastructure, logistics and
transportation, climate change,
smart farming, water management.
ASEAN
SPECIALIST
MVNE’S
7 / 14
REGULATORY ENVIRONMENT
CHANGE IN
CONSUMER
PATTERNS
Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand
IoT/M2M
e-SIM/OTT
MEDIA &
BROADCASTING
REGULATORY
ENVIRONMENT
 Growth in IoT/M2M from various
government programs = open
markets and lower barriers to entry
 Getting un-served segments served
(i.e. community MVNOs, or MVNO
programs like in South Korea)
 Supporting startups and SME
ecosystem.
 Introduction of OTT licensing.
 Closer cross-border regulatory
co-operation.
ASEAN
SPECIALIST
MVNE’S
8 / 14
CHANGE IN CONSUMER PATTERNS
CHANGE IN
CONSUMER
PATTERNS
Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand
IoT/M2M
e-SIM/OTT
MEDIA &
BROADCASTING
REGULATORY
ENVIRONMENT
 Subscribers are more up-to-date
on trends and innovations than
most MNO’s and can’t understand
why they have to wait so long for
these new service to arrive.
 Markets are maturing and
becoming highly segmented.
Opportunities in niche/segmented
markets require unique and
integrated offerings rather than
competing on price/bundles.
 Higher bandwidth availability
from 3G/4G networks with
consumers seeking convergent ë-
lifestyle services and content.
 Ericsson: “As smartphone makers
and OTT’s have shown,
Communications services is all
about the experience - and
experience goes far beyond simply
having network connectivity
perform as expected”.
ASEAN
SPECIALIST
MVNE’S
9 / 14
MEDIA & BROADCASTING
CHANGE IN
CONSUMER
PATTERNS
Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand
IoT/M2M
e-SIM/OTT
MEDIA &
BROADCASTING
REGULATORY
ENVIRONMENT
 Print and Broadcasters are under
immense pressure from OTT
service providers, and need to find
ways to survive and compete.
 Digital transformation but
depending on their partners
(MNO’s or OTT’s) willingness.
 Backhaul/Enterprise - BYOD,
CYOD, e-SIM, multi-IMSI options
for crews and equipment to work
remotely and transmit live with
mobile data bonding .
 Zero rate breaking news. Citizen
reporters, Closer data collection
and analytics for targeted
advertisement.
ASEAN
SPECIALIST
MVNE’S
10 / 14
SPECIALIST MVNE’S
CHANGE IN
CONSUMER
PATTERNS
Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand
IoT/M2M
e-SIM/OTT
MEDIA &
BROADCASTING
REGULATORY
ENVIRONMENT
 One stop MVNE solutions which
significantly reduce necessary
Infrastructure investments, and
decrease the time needed to
launch an MVNO.
 Multi-tenant platform resulting in
Economies of scale, and thereby
being able to offer MVNO’s cost
savings, providing higher profit
margins to the MVNO’s.
 Mitigate complexity: Many
companies, with a strong brand
and a large customer base, qualify
as MVNO’s but are not attracted to
the business due to lack of
Telco/MVNO knowledge
SPECIALIST
MVNE’S
ASEAN
11 / 14
ASEAN
CHANGE IN
CONSUMER
PATTERNS
Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand
IoT/M2M
e-SIM/OTT
MEDIA &
BROADCASTING
REGULATORY
ENVIRONMENT
 Increasing demand in business
traveling: e-SIM, Dual IMSI and
Multi-IMSI.
 Increased regional tourism: I.e.
MVNO Snail Mobile. Telkomsel Dual
SIM card. Hotel/Mobile phone
services i.e Handy.
 SIM registration fingerprint (KYC) in
Thailand, Laos, Cambodia, Myanmar
will limit physical SIM sales abroad.
 MNO’s as MVNO’s to enter other
markets via MVNO sub-brands to
create an ASEAN cluster.
 Scalability for MVNO’s
 Increasing demand for mobility in
enterprise I.e. SMEs fixed–mobile
convergence, broadband and
mobile services bundling
ASEAN
SPECIALIST
MVNE’S
12 / 14
CATERING TO THE REGION’S DIVERSE POPULATION - FACTORS FOR SUCCESS
Regulatory issues in the form of MNP,
SIM registration (KYC) spectrum roadmaps
and understanding of MVNA/MVNE/MVNO
MVNO’s must understand, listen to, and create
a unique brand positioning and value offer to
attract specific segments or demographics.
A host operator who understands
the opportunity in on-boarding
a MVNO for mutual benefits
Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand
UNDERSTAND THAT A ONE SUCCESSFUL
SETUP DOES NOT NECESSARILY FUNCTION
WELL IN OTHER MARKETS.
I.e. difference between infrastructure in
Thailand and Myanmar. Cultural difference
between Malaysians and Cambodians.
Different content/services demand
13 / 14
TRENDS IN ASIA PACIFIC'S
MVNO MARKET
ALLAN T. RASMUSSEN
YOZZO.COM
21-22 MARCH
BANGKOK, THAILAND
THANK YOU!

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Trends in Asia Pacific’s MVNO market | Telecoms World Asia 2017

  • 1. TRENDS IN ASIA PACIFIC’S MVNO MARKET WHAT’S DRIVING MVNO GROWTH IN THE REGION? WHERE ARE NEW MARKETS AND OPPORTUNITIES? CATERING TO THE REGION’S DIVERSE POPULATION - FACTORS FOR SUCCESS YOZZO CO.,LTD21-22 March
  • 2. ONE OF TWO OBJECTIVES – TRADITIONALLY AND INCREASINGLY COMMON GENERATE TELECOMS REVENUES TO UPLIFT / CROSS SELL CORE BUSINESS Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand 1 / 14 MIX - OR STARTING IN ONE, MOVE TO ANOTHER Tune Talk Circles.Life Penguin Woolworths Connect LINE Mobile ALDI Mobile Tune Talk Snail Mobile LINE Mobile
  • 3. A NEW BREED OF MVNO’S ECOSYSTEM CONTROL • DATA COLLECTION • OTT REGULATION • ENTERPRISE SERVICE Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand Panasonic Lenovo Connect Foxconn Xunjie Xiaomi Mi Mobile Google fi LINE Mobile WhatsApp Alibaba 2 / 14
  • 4. SAME SAME BUT DIFFERENT Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand Panasonic Lenovo Connect Foxconn Xunjie • Enterprise: 1 million+ employees and their families across China/Taiwan - Employees as subscribers • Ecosystem: Stay in control of the customers journey, product and service experience. • E-SIM: Out-the-box global connectivity and a shift in after sale services. Lenovo Connect • OTT Regulation: Obtain local MVNO license to satisfy growing OTT concern from national regulators • Interconnection: Link OTT with telecom for seamless connection and communication.. • Cross sell and upsell: E-commerce, advertising, content, payment, roaming services (B2B and B2C) Lenovo Connect • Complete Ecosystem: Device, operating system, services, content and connectivity. • Push innovation: New innovation faster to mass market instead of being delayed by several MNOs. • Data collection and analysis: Large scale international data collection and analysis. Global presence 3 / 14
  • 5. EVENTUALLY MOST OF THESE WILL FALL INTO THE UPLIFT / CROSS SELL CORE BUSINESS Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand UPLIFT / CROSS SELL CORE BUSINESS Panasonic Lenovo Connect Foxconn Xunjie Xiaomi Mi Mobile Google fi LINE Mobile WhatsApp Alibaba Panasonic Lenovo Foxconn Google fi 4 / 14 ECOSYSTEM CONTROL • DATA COLLECTION • OTT REGULATION • ENTERPRISE SERVICE
  • 6. WHAT’S DRIVING MVNO GROWTH IN THE REGION? | WHERE ARE NEW MARKETS AND OPPORTUNITIES? STARTUPS FOCUSED ON MOBILE SERVICES MEDIA & BROADCASTING ENTERPRISE SEGMENT DIGITAL TRANSFORMATION SMART DEVICE UPTAKE/USAGE EXCESS CAPACITY REGULATORY ENVIRONMENT Increased investment in ICT infrastructure Increased logistics, e-commerce, payment services Technology efficiency Cloud based services Maturing Markets Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand MOBILE 1ST CHANGE IN CONSUMER PATTERNS IoT/M2M e-SIM/OTT ASEAN SPECIALIST MVNE’S 5 / 14
  • 7. WHAT’S DRIVING MVNO GROWTH IN THE REGION? | WHERE ARE NEW MARKETS AND OPPORTUNITIES? STARTUPS FOCUSED ON MOBILE SERVICES ENTERPRISE SEGMENT DIGITAL TRANSFORMATION SMART DEVICE UPTAKE/USAGE CHANGE IN CONSUMER PATTERNS EXCESS CAPACITY Increased investment in ICT infrastructure Increased logistics, e-commerce, payment services Technology efficiency Cloud based services Maturing Markets Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand IoT/M2M e-SIM/OTT MEDIA & BROADCASTING MOBILE 1ST REGULATORY ENVIRONMENT ASEAN SPECIALIST MVNE’S 6 / 14
  • 8. IoT M2M E-SIM OTT CHANGE IN CONSUMER PATTERNS Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand IoT/M2M e-SIM/OTT MEDIA & BROADCASTING REGULATORY ENVIRONMENT  Growth in IoT/M2M from various government programs (Digital Economy Thailand, Smart Cities, Digital Malaysia, etc.)  OTT service providers looking to obtain licenses to adhere to new regulations (I.e. India, Thailand, Indonesia)  Increased cross-border trade, new infrastructure, logistics and transportation, climate change, smart farming, water management. ASEAN SPECIALIST MVNE’S 7 / 14
  • 9. REGULATORY ENVIRONMENT CHANGE IN CONSUMER PATTERNS Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand IoT/M2M e-SIM/OTT MEDIA & BROADCASTING REGULATORY ENVIRONMENT  Growth in IoT/M2M from various government programs = open markets and lower barriers to entry  Getting un-served segments served (i.e. community MVNOs, or MVNO programs like in South Korea)  Supporting startups and SME ecosystem.  Introduction of OTT licensing.  Closer cross-border regulatory co-operation. ASEAN SPECIALIST MVNE’S 8 / 14
  • 10. CHANGE IN CONSUMER PATTERNS CHANGE IN CONSUMER PATTERNS Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand IoT/M2M e-SIM/OTT MEDIA & BROADCASTING REGULATORY ENVIRONMENT  Subscribers are more up-to-date on trends and innovations than most MNO’s and can’t understand why they have to wait so long for these new service to arrive.  Markets are maturing and becoming highly segmented. Opportunities in niche/segmented markets require unique and integrated offerings rather than competing on price/bundles.  Higher bandwidth availability from 3G/4G networks with consumers seeking convergent ë- lifestyle services and content.  Ericsson: “As smartphone makers and OTT’s have shown, Communications services is all about the experience - and experience goes far beyond simply having network connectivity perform as expected”. ASEAN SPECIALIST MVNE’S 9 / 14
  • 11. MEDIA & BROADCASTING CHANGE IN CONSUMER PATTERNS Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand IoT/M2M e-SIM/OTT MEDIA & BROADCASTING REGULATORY ENVIRONMENT  Print and Broadcasters are under immense pressure from OTT service providers, and need to find ways to survive and compete.  Digital transformation but depending on their partners (MNO’s or OTT’s) willingness.  Backhaul/Enterprise - BYOD, CYOD, e-SIM, multi-IMSI options for crews and equipment to work remotely and transmit live with mobile data bonding .  Zero rate breaking news. Citizen reporters, Closer data collection and analytics for targeted advertisement. ASEAN SPECIALIST MVNE’S 10 / 14
  • 12. SPECIALIST MVNE’S CHANGE IN CONSUMER PATTERNS Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand IoT/M2M e-SIM/OTT MEDIA & BROADCASTING REGULATORY ENVIRONMENT  One stop MVNE solutions which significantly reduce necessary Infrastructure investments, and decrease the time needed to launch an MVNO.  Multi-tenant platform resulting in Economies of scale, and thereby being able to offer MVNO’s cost savings, providing higher profit margins to the MVNO’s.  Mitigate complexity: Many companies, with a strong brand and a large customer base, qualify as MVNO’s but are not attracted to the business due to lack of Telco/MVNO knowledge SPECIALIST MVNE’S ASEAN 11 / 14
  • 13. ASEAN CHANGE IN CONSUMER PATTERNS Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand IoT/M2M e-SIM/OTT MEDIA & BROADCASTING REGULATORY ENVIRONMENT  Increasing demand in business traveling: e-SIM, Dual IMSI and Multi-IMSI.  Increased regional tourism: I.e. MVNO Snail Mobile. Telkomsel Dual SIM card. Hotel/Mobile phone services i.e Handy.  SIM registration fingerprint (KYC) in Thailand, Laos, Cambodia, Myanmar will limit physical SIM sales abroad.  MNO’s as MVNO’s to enter other markets via MVNO sub-brands to create an ASEAN cluster.  Scalability for MVNO’s  Increasing demand for mobility in enterprise I.e. SMEs fixed–mobile convergence, broadband and mobile services bundling ASEAN SPECIALIST MVNE’S 12 / 14
  • 14. CATERING TO THE REGION’S DIVERSE POPULATION - FACTORS FOR SUCCESS Regulatory issues in the form of MNP, SIM registration (KYC) spectrum roadmaps and understanding of MVNA/MVNE/MVNO MVNO’s must understand, listen to, and create a unique brand positioning and value offer to attract specific segments or demographics. A host operator who understands the opportunity in on-boarding a MVNO for mutual benefits Trends in Asia Pacific's MVNO market | Allan T. Rasmussen, Yozzo Co.,Ltd. | Telecoms World Asia 2017 | 21-22 March | Bangkok, Thailand UNDERSTAND THAT A ONE SUCCESSFUL SETUP DOES NOT NECESSARILY FUNCTION WELL IN OTHER MARKETS. I.e. difference between infrastructure in Thailand and Myanmar. Cultural difference between Malaysians and Cambodians. Different content/services demand 13 / 14
  • 15. TRENDS IN ASIA PACIFIC'S MVNO MARKET ALLAN T. RASMUSSEN YOZZO.COM 21-22 MARCH BANGKOK, THAILAND THANK YOU!