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Designing Business Models
- 1. desig ning ss mo del busine red op prepa a worksh er by alex osterwald r and y ves pigneu c. 2010 Sierre De
- 6. Time Machine
- 7. 1958
- 8. [sources: Henry Chesbrough, photo: life.com]
- 9. [sources: Henry Chesbrough, photo: life.com]
- 10. Time Machine
- 11. 1997
- 14. ? what do both examples have in common?
- 15. 1 Product innovation alone was not sufficient They enabled the new product through the business model
- 16. 2 They didnʼt nor could they copy from competitors They invented new business models
- 17. 3 They couldnʼt prove in advance that the models would work They had to take some risk and experiment
- 18. “ The enemy of innovation are two words - prove it - you can not prove ” any new idea Roger Martin, Dean Rotman School
- 19. ? So how does one come up with successful business models?
- 20. 3 Themes business design ongoing models thinking process
- 21. !"#$%&##' ()*&+# 1
- 23. ,)(()%'+-%."-.&'
- 25. to describe, challenge, design, and invent business models more systematically
- 26. 9 building blocks
- 27. CUSTOMER SEGMENTS DESCRIBING WHO A COMPANY OFFERS VALUE TO images by JAM
- 28. VALUE PROPOSITIONS DESCRIBING A COMPANY’S OFFER images by JAM
- 29. CHANNELS DESCRIBING HOW A COMPANY REACHES ITS CUSTOMERS images by JAM
- 30. CUSTOMER RELATIONSHIPS DESCRIBING THE RELATIONSHIPS A COMPANY BUILDS images by JAM
- 31. REVENUE STREAMS DESCRIBING HOW A COMPANY MAKES MONEY images by JAM
- 32. KEY RESOURCES DESCRIBING WHAT CAPABILITIES ARE REQUIRED images by JAM
- 33. KEY ACTIVITIES DESCRIBING WHAT ACTIVITIES ARE REQUIRED images by JAM
- 34. KEY PARTNERS THE PARTNERS THAT LEVERAGE THE BUSINESS MODEL images by JAM
- 35. COST STRUCTURE DESCRIBING THE COSTS OF A BUSINESS MODEL images by JAM
- 36. key value customer activities proposition relationships key customer partners segments cost revenue structure key streams resources channels images by JAM
- 37. building building block block building building block building building block block block building block building building block block build in g ng building buildi bloc k block block
- 38. !""#$%&'()*
- 39. artistic feel theater & & opera visitors atmosphere stage & manage artistic circus spectacle & without lions higher ticket logistics prices CIRQUE DU SOLEIL
- 40. nage stage & ma spectacle & logistics theater & opera artistic visitors circus ns without lio artistic feel & atmosphere higher ticket prices
- 41. *&#$.%' /0$%1$%. 2
- 42. “ business people don’t just need to understand designers better; they need to become designers ” Roger Martin, Dean Rotman School
- 43. analytical intuitive thinking thinking thin king d esign
- 44. the desig ner’s t ool k it ...
- 46. analyze from the customer perspective PARTNER KEY OFFER CUSTOMER CUSTOMER NETWORK ACTIVITIES RELATIONSHIPS SEGMENTS KEY DISTRIBUTION RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS
- 48. .*#"/0)$-*+1*+,
- 51. +&,'-.)#%
- 53. KEY CUSTOMER ACTIVITIES RELATIONSHIPS KEY VALUE CUSTOMER PARTNERS PROPOSITIONS SEGMENTS KEY RESOURCES CHANNELS COST REVENUE $TRUCTURE $TREAMS
- 54. 2(%$%$32*+,
- 55. “ The lack of trust to experiment with new ideas is what makes companies obsolete over a period of time ” Roger Martin, Dean Rotman School
- 57. architecture
- 62. !""#$%&'()*
- 64. 34
- 65. +&,'-.)#%
- 67. 35
- 68. )%.)$%.' 67),&## 3
- 69. uncertainty/patterns/insight clarity/focus research designing business model business model design to & understand prototypes be implemented 89)"7,&:'-*-6/&*';7)('<-($&%'=&>(-%?'@&%/7-+A 69
- 70. 3 Themes business design ongoing models thinking process
- 71. THANK YOU! BusinessModelGeneration.com osterwalder@gmail.com yves.pigneur@unil.ch