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ASIS&T IA Summit Pre-conference   Accelerator Workshops How Rapid Facilitation gets things done in days instead of weeks March 23, 2007 – Full Day Workshop Jess McMullin, Principal at nForm User Experience Yvonne Shek, Senior Consultant at nForm User Experience ASIS&T Contact Info: 1320 Fenwick Lane, Ste. 510 | Silver Spring, MD 20910 PH: 301-495-0900 | FAX: 301-495-0810 | Email: asis@asis.org
Agenda Presentation and Discussion Demo and Practice Methods Overview + 3 Demos Practice: Live Capture + Predictive PowerPoint 0930-1000 -- Lunch 1200-1300 Presentation, Breakout, Merge Session 2: Goals Setting 1300-1415 Presentation, Breakout Session 3: Stories & Scenarios  1415-1515 -- Afternoon Break 1515-1530 Merge Session 3: Stories & Scenarios - Continued 1530-1600 Presentation and Discussion ,[object Object],[object Object],[object Object],[object Object],1600-1700 -- Morning Break 1000-1015 Presentation and Discussion Case Study + Specific Methods 1015-1030 Presentation, Breakout, Merge Session 1: Project Alignment 1030-1200 Presentation and Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],0900-0930 Format Content/Activity Time
Introductions Ground Rules Session Expectations 0900 – 0905 Facilitated
Introductions ,[object Object],[object Object],Yvonne Yvonne is a Senior Consultant at nForm User Experience. She has nine years of experience in web usability, information architecture, user research, and user experience consulting.
Ground Rules for Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Disclaimer
Setting Expectations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The FAQ Problems Tackled What is an Accelerator Workshop? What is Rapid Facilitation?  How Accelerated? What about Agile? 0905 – 0920 Presentation + Discussion
Does any of this sound  familiar?
The problems acceleration tackles Reference: Sapient Corporation, Harvard Business School  Case Study 9-405—45, Jan 25, 2005 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The problems acceleration tackles Reference: “The Chaos Chronicles”, The Standish Group, 2003. 51% Challenged 34% On time On budget 15% Cancelled
What is an Accelerator Workshop? What is an Accelerator Workshop?
What is an Accelerator Workshop? Early workshop to  get everyone on the same page  to stop indecision later.
What is an Accelerator Workshop?  Compressed, well-planned, and real-time sessions aimed at project alignment, focusing on having the “right” attendees to make critical upfront decisions – using preceding research or evidence as fuel.
What is an Accelerator Workshop? 5. Project Planning & Tracking 4. Benchmarking and Scenarios (which can be used for usability testing later on) 3. Personas, Stories, and Experience Mapping 2. Business Goal Setting based on Discover/Research findings 1. Project Alignment 5 Elements of the Accelerator Workshop: 5. How will we get there? 4. How is it better (and how will we measure that)? 3. Who will it affect and how will it affect them? 2. What impact will it have? 1. Why are we doing this? Answer 5 key questions for all projects:
So what makes it  different?
So What Makes It Different? 01  Codesign  with decision makers
So What Makes It Different? 02  Evidence  = informed decisions
So What Makes It Different? 03  Agile  workshop approach
So What Makes It Different? 04  Real-time  capture and turnaround
So What Makes It Different? 01+02+03+04  = Rapid Facilitation
What is Rapid Facilitation? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ agile” “ co-creation”
How Accelerated? So…just  how accelerated?
The problems acceleration tackles: Just how accelerated? ,[object Object],[object Object],[object Object],[object Object],[object Object],Jan Feb Mar Apr Discovery &  Research Discovery &  Research Accelerator  Prep Accelerator  Workshop Consultation & Design Design  Sign Off Kick Off &  Team Brief Design (with touch points) Design  Sign Off
The problems acceleration tackles: Just how accelerated? ,[object Object],[object Object],[object Object],[object Object],Q1 Q2 Q3 Q4 Discovery + Research Accelerator  Workshop Consultation & Design Design  Sign Off Kick Off &  Team Brief Design (with touch points throughout) Design  Sign Off Plan, Strategize, Consult Discovery +  Research Accelerator  Prep Build
What about Agile? 2 Benefits
What about Agile?   Long-range leadership (beyond the 2 week iteration)
What about Agile?   Can one agile ‘customer’ articulate everything, build buy-in for everything, and be clear up front about everything?  No.
What about Agile?   Can an accelerator workshop articulate everything, build buy-in for everything, and be clear up front about everything?  No.
What about Agile?   Can accelerator workshops produce better results because they involve the right people with solid tools to articulate?  Yes.
What about Agile? Time Issue: -2+5=3 ,[object Object],[object Object],[object Object],[object Object],[object Object],Q1 Q2 Q3 Q4 Accelerator  Workshop Kick Off, Team Brief, Plan + Strategize It. 0:  Disc + Research Accelerator Prep It. 1 It. 2 It. 3 It. 5 It. 6 It. 7 It. 8 It. 19 It. 20 Project  Completion +  Sign Off Validations or Discount UX throughout It. 1 It. 2 It. 3 It. 4 It. 5 It. 6 It. 7 It. 8 It. 9 It.10 It.11 It.12 It.13 It.14 It.15 It. 4 Research + Discovery throughout Project  Completion +  Sign Off
What about Agile?   ,[object Object],Reference: flickr.com
What about Agile? The “Exec Site Producer” “ Executive Site Producer” Tries to channel Steve Jobs…and misses the mark. i.e., those who make decisions by channeling this guy  ↑ Reference: googleimages
Other Questions? Other Questions?
Break 1015 – 1030
Approach + Planning 1030 – 1045 Presentation + Discussion
Approach, Characteristics & Roles ,[object Object],[object Object],[object Object],[object Object],Approach Characteristics Roles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning + Prep ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Reference: googleimages
Planning your Accelerator Workshop ,[object Object],[object Object],[object Object],[object Object],Workshop Prep 1 – 2 weeks Workshop  2 to 4 days Documentation A few hours to 1 week ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning your Accelerator Workshop ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Methods Overview 3 Demos + Practice 1045 – 1100 Presentation + Demo + Practice
Methods Overview ,[object Object],Activity Analysis   Affinity diagramming   Back casting   Brainstorming   Breakouts & Merges   Cognitive Task Analysis  Design the Box   Draw the experience  Empathy Tools   Examining Secondary Research   Five-W’s  Personas  Predict next year’s headlines   Predict Project Press Release   Role-play   Storyboarding  Swimlane diagramming  Scenario flows   Sketch Sheets   Usability Inspection   User Safari   ,[object Object],[object Object],[object Object]
Divergent + Convergent Thinking
Methods Overview – Expand & Converge Thinking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Live Capture
Methods Overview – Note taking & Live capture 1 Demo 1 :: Whiteboard to Computer   (They don’t see this) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Methods Overview – Note taking & Live capture 2 Demo 2 :: Real time Computer   (They see this – live) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Methods Overview – Predictive PowerPoint ,[object Object],[object Object],[object Object]
Methods Overview + Practice ,[object Object],[object Object],[object Object],[object Object],[object Object],How do YOU tackle your project alignment problems?
Note taking + Live Capture from Whiteboard ,[object Object],[object Object],[object Object],[object Object],[object Object],How do YOU tackle your project alignment problems?
Case Study  the aerojet experience 1100 – 1115 Presentation + Discussion
The aerojet experience
aerojet project outline + key challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Current Project: As part of the quality improvement team, you are tasked to come up with a strategy to improve the bottom line as well as the overall Aerojet Guest experience.
aerojet secondary research ,[object Object],[object Object]
aerojet personas   Winston Roberts Business Traveler 42 years old Auto Trader & Sales Megan O’Reilly Young stay at home mom 25 years old Has 3 month old baby Frank Kovarick Semi-retired energy consultant 67 years old Avid Golfer
Session 1: Project Alignment Why are we doing this? 1115 – 1130 Presentation 1130 – 1200 Breakout 1200 – 1300 Lunch 1300 – 1330 Merge
Company Mission Statements “ To solve unsolved problems innovatively” “ To give unlimited opportunity to women” “ To preserve and improve human life” (1990): “Become a $125 billion company by the year 2000” Current: “To give ordinary folk the chance to buy the same thing as rich people” “ To make people happy” (early 1900's): “Will democratize the automobile” (early 1950's): “Become the company most known for changing the worldwide poor-quality image of Japanese products” (1950): “Become the dominant player in commercial aircraft and bring the world into the jet age” Reference: http://www.businessplans.org
Company Vision Statements “ To solve unsolved problems innovatively” “ To give unlimited opportunity to women” “ To preserve and improve human life” (1990): “Become a $125 billion company by the year 2000” Current: “To give ordinary folk the chance to buy the same thing as rich people” “ To make people happy” (early 1900's): “Will democratize the automobile” (early 1950's): “Become the company most known for changing the worldwide poor-quality image of Japanese products” (1950): “Become the dominant player in commercial aircraft and bring the world into the jet age” Reference: http://www.businessplans.org
Project Mission Statements Reference: flickr.com ,[object Object]
Project Vision Statements Reference: flickr.com ,[object Object],Often includes Success Criteria. For example: “ We know we are there, when cars can fly from tower to tower.”
Aligning the Aerojet Team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],When asked to do Mission / Vision Statements, be sure to expect these:
Aligning the Aerojet Team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Just don’t use the  M-word or the V-word
Team Assignment Team B Team A Team D Team C
Backcasting
Backcasting with Aerojet Start  here What  has to  happen? What  has to  happen  before that? Assumptions Assumptions What  has to  happen  before that? Assumptions Assumptions What  has to  happen  before that? How are things right  now?
Lunch 1200 – 1300
Session 1 Breakout ,[object Object],[object Object],[object Object],[object Object],[object Object],Winston Roberts Business Traveler 42 years old Auto Trader & Sales Megan O’Reilly Young stay at home mom 25 years old Has 3 month old baby Frank Kovarick Semi-retired energy consultant 67 years old Avid Golfer Your Deliverable: Specific, Measurable, Concise Statement.
Design the Box ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Session 1 Merge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Session 1 Merge – Vision Statement Team A: Become the preferred Canadian Airline for custom tailored experiences (business, family, vacation perks) Team D: Will be the number 1 choice for travelers within our region by 2009, because we are the best at  accommodating different kinds of needs Team B: Aerojet, the only option Team C: Become the Canadian airline most known for personal touch, desirable destination, and flight flexibility Votes: 10 Votes: Votes: 2 Votes: 3
Session 1 Merge – Final Vision Statement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Session 2: Goal Setting Realizing Mission + Vision 1300 – 1315 Presentation 1315 – 1345 Breakout 1345 – 1415 Merge
Session 2: Goal Setting ,[object Object],[object Object],[object Object],[object Object],[object Object],Reference: Flickr.com
Empathy Tools
Session 2: Goal Setting ,[object Object],[object Object],[object Object],[object Object],Reference: Flickr.com
Session 2 Merge – Goal Setting –  Team A Customer experience Type This exercise was done on paper and blended into the next exercise High Example: Help Guests feel more relaxed during waiting periods in their travel experience, especially families with small children and business travelers. Priority High Level Goals
Session 2 Merge – Goal Setting –  Team B Customer experience Type This exercise was done on paper and blended into the next exercise High Example: Help Guests feel more relaxed during waiting periods in their travel experience, especially families with small children and business travelers. Priority High Level Goals
Session 2 Merge – Goal Setting –  Team C High Customer experience Example: Help Guests feel more relaxed during waiting periods in their travel experience, especially families with small children and business travelers. Type This exercise was done on paper and blended into the next exercise Priority High Level Goals
Session 3: Scenarios + Stories Who will it affect and how will it affect them? 1415 – 1430 Presentation 1430 – 1515 Breakout 1515 – 1530 Break 1530 – 1600 Merge
Session 3: Scenarios & Stories ,[object Object],[object Object],Reference: googleimages, flickr.com Ann wanted to go on vacation... to see the Mona Lisa, from March 15 – 23...
Session 3: Scenarios & Stories Building Stories from Scenarios Reference: Wikipedia.org The Boyhood of Raleigh  by Sir John Everett Millais, oil on canvas, 1870. A seafarer tells the young Sir Walter Raleigh and his brother the story of what happened out there at sea.
Swimlane Document Example
Air Travel Experience Map ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Flying In Cabin Entertainment Service Bathroom Chasing kids Descent Buckle Up Landing Pressure change Taxi Wait Deplane Get all carry on luggage Get all family members Exit skyway Find baggage claim Wait Baggage Customs Find airport exit Get transport Wait Load luggage Load people Drive / Navigate Arrive at destination
Aerojet Travel Model
An Alternate Travel Model
aerojet personas   Winston Roberts Business Traveler 42 years old Auto Trader & Sales Megan O’Reilly Young stay at home mom 25 years old Has 3 month old baby Frank Kovarick Semi-retired energy consultant 67 years old Avid Golfer
Session 3 Breakout Assignment: Select and  role play  strategic or critical  scenarios  in your teams, and  capture them as stories  (elaborating along the way) Feel free to add scenarios as needed ,[object Object],[object Object],[object Object],[object Object],Reference: googleimages, flickr.com
Break 1515 – 1530
Session 3 Merge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Reference: flickr.com
Session 3 Merge – Scenarios & Stories –  Team A ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Continued on next page >>
Session 3 Merge – Scenarios & Stories –  Team A ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Session 3 Merge – Scenarios & Stories –  Team B See on next page >> Story of Megan...
 
Session 3 Merge – Scenarios & Stories –  Team C ,[object Object],Continued on next page >>
Session 3 Merge – Scenarios & Stories –  Team C
Wrap Up Turnaround Taking this back to your team QA + Feedback 1600 – 1700 Presentation + Discussion
Wrapping Up Things to do... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Setting Expectations Reassure your attendees about the rollercoaster ride of the Accelerator Workshop experience
Quick Turn Around Deliverables ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Typical Client Feedback ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Taking this back to your team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Taking this back to your team – Where is the magic?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q&A ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fines! ,[object Object],[object Object]
Feedback ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! For coming, participating, and being a fun group
Appendix A  ,[object Object]
Appendix B ,[object Object]
Appendix C ,[object Object]
Appendix D ,[object Object],[object Object],[object Object]

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Rapid Facilitation Workshop Gets Projects Done Faster

  • 1. ASIS&T IA Summit Pre-conference Accelerator Workshops How Rapid Facilitation gets things done in days instead of weeks March 23, 2007 – Full Day Workshop Jess McMullin, Principal at nForm User Experience Yvonne Shek, Senior Consultant at nForm User Experience ASIS&T Contact Info: 1320 Fenwick Lane, Ste. 510 | Silver Spring, MD 20910 PH: 301-495-0900 | FAX: 301-495-0810 | Email: asis@asis.org
  • 2.
  • 3. Introductions Ground Rules Session Expectations 0900 – 0905 Facilitated
  • 4.
  • 5.
  • 7.
  • 8. The FAQ Problems Tackled What is an Accelerator Workshop? What is Rapid Facilitation? How Accelerated? What about Agile? 0905 – 0920 Presentation + Discussion
  • 9. Does any of this sound familiar?
  • 10.
  • 11. The problems acceleration tackles Reference: “The Chaos Chronicles”, The Standish Group, 2003. 51% Challenged 34% On time On budget 15% Cancelled
  • 12. What is an Accelerator Workshop? What is an Accelerator Workshop?
  • 13. What is an Accelerator Workshop? Early workshop to get everyone on the same page to stop indecision later.
  • 14. What is an Accelerator Workshop? Compressed, well-planned, and real-time sessions aimed at project alignment, focusing on having the “right” attendees to make critical upfront decisions – using preceding research or evidence as fuel.
  • 15. What is an Accelerator Workshop? 5. Project Planning & Tracking 4. Benchmarking and Scenarios (which can be used for usability testing later on) 3. Personas, Stories, and Experience Mapping 2. Business Goal Setting based on Discover/Research findings 1. Project Alignment 5 Elements of the Accelerator Workshop: 5. How will we get there? 4. How is it better (and how will we measure that)? 3. Who will it affect and how will it affect them? 2. What impact will it have? 1. Why are we doing this? Answer 5 key questions for all projects:
  • 16. So what makes it different?
  • 17. So What Makes It Different? 01 Codesign with decision makers
  • 18. So What Makes It Different? 02 Evidence = informed decisions
  • 19. So What Makes It Different? 03 Agile workshop approach
  • 20. So What Makes It Different? 04 Real-time capture and turnaround
  • 21. So What Makes It Different? 01+02+03+04 = Rapid Facilitation
  • 22.
  • 23. How Accelerated? So…just how accelerated?
  • 24.
  • 25.
  • 26. What about Agile? 2 Benefits
  • 27. What about Agile? Long-range leadership (beyond the 2 week iteration)
  • 28. What about Agile? Can one agile ‘customer’ articulate everything, build buy-in for everything, and be clear up front about everything? No.
  • 29. What about Agile? Can an accelerator workshop articulate everything, build buy-in for everything, and be clear up front about everything? No.
  • 30. What about Agile? Can accelerator workshops produce better results because they involve the right people with solid tools to articulate? Yes.
  • 31.
  • 32.
  • 33. What about Agile? The “Exec Site Producer” “ Executive Site Producer” Tries to channel Steve Jobs…and misses the mark. i.e., those who make decisions by channeling this guy ↑ Reference: googleimages
  • 36. Approach + Planning 1030 – 1045 Presentation + Discussion
  • 37.
  • 38.
  • 39.
  • 40.
  • 41. Methods Overview 3 Demos + Practice 1045 – 1100 Presentation + Demo + Practice
  • 42.
  • 44.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51. Case Study the aerojet experience 1100 – 1115 Presentation + Discussion
  • 53.
  • 54.
  • 55. aerojet personas Winston Roberts Business Traveler 42 years old Auto Trader & Sales Megan O’Reilly Young stay at home mom 25 years old Has 3 month old baby Frank Kovarick Semi-retired energy consultant 67 years old Avid Golfer
  • 56. Session 1: Project Alignment Why are we doing this? 1115 – 1130 Presentation 1130 – 1200 Breakout 1200 – 1300 Lunch 1300 – 1330 Merge
  • 57. Company Mission Statements “ To solve unsolved problems innovatively” “ To give unlimited opportunity to women” “ To preserve and improve human life” (1990): “Become a $125 billion company by the year 2000” Current: “To give ordinary folk the chance to buy the same thing as rich people” “ To make people happy” (early 1900's): “Will democratize the automobile” (early 1950's): “Become the company most known for changing the worldwide poor-quality image of Japanese products” (1950): “Become the dominant player in commercial aircraft and bring the world into the jet age” Reference: http://www.businessplans.org
  • 58. Company Vision Statements “ To solve unsolved problems innovatively” “ To give unlimited opportunity to women” “ To preserve and improve human life” (1990): “Become a $125 billion company by the year 2000” Current: “To give ordinary folk the chance to buy the same thing as rich people” “ To make people happy” (early 1900's): “Will democratize the automobile” (early 1950's): “Become the company most known for changing the worldwide poor-quality image of Japanese products” (1950): “Become the dominant player in commercial aircraft and bring the world into the jet age” Reference: http://www.businessplans.org
  • 59.
  • 60.
  • 61.
  • 62.
  • 63. Team Assignment Team B Team A Team D Team C
  • 65. Backcasting with Aerojet Start here What has to happen? What has to happen before that? Assumptions Assumptions What has to happen before that? Assumptions Assumptions What has to happen before that? How are things right now?
  • 67.
  • 68.
  • 69.
  • 70. Session 1 Merge – Vision Statement Team A: Become the preferred Canadian Airline for custom tailored experiences (business, family, vacation perks) Team D: Will be the number 1 choice for travelers within our region by 2009, because we are the best at accommodating different kinds of needs Team B: Aerojet, the only option Team C: Become the Canadian airline most known for personal touch, desirable destination, and flight flexibility Votes: 10 Votes: Votes: 2 Votes: 3
  • 71.
  • 72. Session 2: Goal Setting Realizing Mission + Vision 1300 – 1315 Presentation 1315 – 1345 Breakout 1345 – 1415 Merge
  • 73.
  • 75.
  • 76. Session 2 Merge – Goal Setting – Team A Customer experience Type This exercise was done on paper and blended into the next exercise High Example: Help Guests feel more relaxed during waiting periods in their travel experience, especially families with small children and business travelers. Priority High Level Goals
  • 77. Session 2 Merge – Goal Setting – Team B Customer experience Type This exercise was done on paper and blended into the next exercise High Example: Help Guests feel more relaxed during waiting periods in their travel experience, especially families with small children and business travelers. Priority High Level Goals
  • 78. Session 2 Merge – Goal Setting – Team C High Customer experience Example: Help Guests feel more relaxed during waiting periods in their travel experience, especially families with small children and business travelers. Type This exercise was done on paper and blended into the next exercise Priority High Level Goals
  • 79. Session 3: Scenarios + Stories Who will it affect and how will it affect them? 1415 – 1430 Presentation 1430 – 1515 Breakout 1515 – 1530 Break 1530 – 1600 Merge
  • 80.
  • 81. Session 3: Scenarios & Stories Building Stories from Scenarios Reference: Wikipedia.org The Boyhood of Raleigh by Sir John Everett Millais, oil on canvas, 1870. A seafarer tells the young Sir Walter Raleigh and his brother the story of what happened out there at sea.
  • 83.
  • 86. aerojet personas Winston Roberts Business Traveler 42 years old Auto Trader & Sales Megan O’Reilly Young stay at home mom 25 years old Has 3 month old baby Frank Kovarick Semi-retired energy consultant 67 years old Avid Golfer
  • 87.
  • 89.
  • 90.
  • 91.
  • 92. Session 3 Merge – Scenarios & Stories – Team B See on next page >> Story of Megan...
  • 93.  
  • 94.
  • 95. Session 3 Merge – Scenarios & Stories – Team C
  • 96. Wrap Up Turnaround Taking this back to your team QA + Feedback 1600 – 1700 Presentation + Discussion
  • 97.
  • 98. Setting Expectations Reassure your attendees about the rollercoaster ride of the Accelerator Workshop experience
  • 99.
  • 100.
  • 101.
  • 102.
  • 103.
  • 104.
  • 105.
  • 106. Thank you! For coming, participating, and being a fun group
  • 107.
  • 108.
  • 109.
  • 110.