Mobile VAS market in Vietnam

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Nguyen Minh Quang

Mobile VAS market in Vietnam, some statistics, trends and suggestion for investors, start-up and developer

Business

Mobile VAS market in Vietnam Presented by: GaCon

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Number of Telcos: 7 Telcos Number Viettel 098, 097, 0165, 0166, 0167, 0168, 0169 + 0164 Mobifone 090, 093, 0121, 0122, 0126, 0128 + 0120 Vinaphone 091, 094, 0123, 0125, 0127 ,0129 + 0124 Sfone (CDMA) 095 + 0155 Vietnamobile 092 + 0188 Beeline 0199 + 099 EVN Telecom (CDMA) 096

Number of mobile subscribers ,[object Object],[object Object],[object Object],[object Object]

Actual Live Mobile subscribers by Telcos (source: seft survey) Telcos Subscriber (estimated) Viettel 20 - 25 Millions Mobifone 18 - 20 Millions Vinaphone 15 -18 Millions Vietnamobile 2 - 4 Millions Sfone (CDMA) 2 Millions Beeline >1 Millions EVN Telecom (CDMA) < 1Millions

Number of mobile users: ,[object Object],[object Object],[object Object],[object Object]

Number of mobile handsets ,[object Object],[object Object],(source: Thegioididong)

Number of CPs (Content Providers) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile VAS market size (CPs only) Current Mobile VAS market size: 4,500 Billions (source: seft survey)

SMS Service category ,[object Object],[object Object],[object Object],[object Object],[object Object]

SMS Service category (cont.) ,[object Object],[object Object],[object Object],[object Object]

Commercial Terms ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Threats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market trends ,[object Object],[object Object],[object Object],[object Object],[object Object]

Market trends (cont.) ,[object Object],[object Object],[object Object],[object Object]

Some suggestions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Nguyen Minh Quang [email_address] 0904862366 Kid_quai /gacon @Yukidaro /nguyenminhquang Thank you for listening!

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Mobile VAS market in Vietnam

1. Mobile VAS market in Vietnam Presented by: GaCon

5. MVAS Market in Vietnam

6. Number of Telcos: 7 Telcos Number Viettel 098, 097, 0165, 0166, 0167, 0168, 0169 + 0164 Mobifone 090, 093, 0121, 0122, 0126, 0128 + 0120 Vinaphone 091, 094, 0123, 0125, 0127 ,0129 + 0124 Sfone (CDMA) 095 + 0155 Vietnamobile 092 + 0188 Beeline 0199 + 099 EVN Telecom (CDMA) 096

8. Actual Live Mobile subscribers by Telcos (source: seft survey) Telcos Subscriber (estimated) Viettel 20 - 25 Millions Mobifone 18 - 20 Millions Vinaphone 15 -18 Millions Vietnamobile 2 - 4 Millions Sfone (CDMA) 2 Millions Beeline >1 Millions EVN Telecom (CDMA) < 1Millions

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13. Mobile VAS market size (CPs only) Current Mobile VAS market size: 4,500 Billions (source: seft survey)

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16. Revenue Contribution by SMS services

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20. Opportunities and Threats

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