Evolution of Two Sided Markets - Yury Lifshits - WSDM 2010

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Yury Lifshits

Technologie Business Économie & finance

Private Structured Real-time Copyrighted

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platform platform platform a% market share b% market share a’(t) = ? b’(t) = ?

Independent platforms a1 a4 a2 a3 a1 a4 a3 a2

Market Shares Dynamics ,[object Object],[object Object],A ’ = B – A B ’ = A - B

Technical Coalition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Coalition ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Evolution of Two Sided Markets - Yury Lifshits - WSDM 2010

1. Evolution of Two-Sided Markets Yury Lifshits @ yurylifshits Yahoo! Research http://yury.name Ravi Kumar Yahoo! Research http://research.yahoo.com/Ravi_Kumar Andrew Tomkins Google Research http://www.tomkinshome.com/andrew/ paper: http:// bit.ly/twosided

2. Private Structured Real-time Copyrighted

4. Market shares convergence

6. Publishers Advertisers

8. Private Structured Real-time Copyrighted

10.

11. platform platform platform a% market share b% market share a’(t) = ? b’(t) = ?

12.

13.

14.

15. Independent platforms a1 a4 a2 a3 a1 a4 a3 a2

16. Coalition Joint database

17.