Future of Search | Yury Lifshits, Yahoo! Research

Yury Lifshits Yahoo! Research http://yury.name Future of Search St. Petersburg | Helsinki December 2008

Outline ,[object Object],[object Object],[object Object],[object Object],[object Object]

Structured Search: work in progress

Structured Search = Bring structured data to search users M.K. Bergman. The Deep Web: Surfacing Hidden Value. 2001.

Value Proposition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

User Interface: Query ,[object Object],[object Object],[object Object],[object Object]

User Interface: Results ,[object Object],[object Object],[object Object],K.P. Yee, K. Swearingen, K. Li, M. Hearst. Faceted metadata for image search and browsing. CHI 2003. Fernando Diaz. Aggregation of News Content Into Web Results. WSDM 2009. http:// glue.yahoo.com http:// au.alpha.yahoo.com

Data Supply Chain ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Getting structured data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Give Us Your Data For … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Slides by: Paul Tarjan, Chief Technical Monkey ( [email_address] ) Full version http://www.slideshare.net/ptarjan/searchmonkey-presentation

What is SearchMonkey? an open platform for using structured data to build more useful and relevant search results Before After

Enhanced Result: Zagat Key/Value Pairs or Abstract Links Image

Infobar: Wikipedia Preview Summary Blob

Creating an Infobar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How to get data to SearchMonkey? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How does it work? Acme.com’s database Index RDF/Microformat Markup site owners/publishers share structured data with Yahoo!. 1 consumers customize their search experience with Enhanced Results or Infobars 3 site owners & third-party developers build SearchMonkey apps. 2 DataRSS feed Web Services Page Extraction Acme.com’s Web Pages

SearchMonkey Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]

Vik Singh (Architect) Graham Mudd (Senior PMM)

BOSS = B uild your O wn S earch S ervice Open Yahoo’s core search features via web services to let 3rd parties revolutionize Search Unrestricted What

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why

Why Traditional Search Distribution + BOSS Distribution

Tracks API A self-service, web services model for developers and start-ups to quickly build and deploy new search experiences. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CUSTOM Working with 3rd parties to build a more relevant, brand/site specific web search experience. This option is jointly built by Yahoo! and select partners. ,[object Object],[object Object],Interested in Custom? Email us [email_address]

http://boss.yahooapis.com/ysearch/{vert}/v1/{q} {vert} := {web, news, images, spelling} @ required appid @ optional (Y!OS compliant) start, count, lang, region, format, callback, sites BOSS API v1

Python (v2.5+) library BOSS Search SDK plus … SQL for remixing arbitrary XML/JSON sources Loosely Functional programming paradigm BOSS Mashup Framework

Ported enhanced version of BMF to GAE platform http://zooie.wordpress.com/2008/08/04/yahoo-boss-google-app-engine-integrated/ Easiest way to deploy a BOSS application online BMF + Google App Engine

http://www.4hoursearch.com http://123people.com Mashable! Contest for BOSS search engines http://mashable.com/boss/ Examples

TechCrunch Network Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Structured Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Scientific Challenges Draft: http://research.yahoo.com/ksc ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A.Z. Broder. Taxonomy of web search. SIGIR 2002.

More Problems ,[object Object],[object Object],[object Object]

Thanks for your attention! ,[object Object],[object Object],[object Object]

Future of Search | Yury Lifshits, Yahoo! Research

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Future of Search | Yury Lifshits, Yahoo! Research