9. Financial projections
5$ ASP per lead
First year opportunity
100 firms * 20 campaigns * 1000 leads *
5$ ASP = 10M$
10. Go to market
1. Find existing content (slideshare, infographics,
whitepapers)
2. Adapt for mobile (5-slide demo course)
3. Cold call and offer a pilot
Best cases of our customers -> top leadgen blogs
and conferences
18. Validation
“A training course ,originally from our social
workers can capture passion and will be
more interesting for families to watch and
learn …”
CEO, A Better way (non profit organization)
“our L&D department has been wanting to
transfer our existing content to mobile for
over a year and our current solution just
can't do it."
Director of HR, Corporate Concierge Services company