Launching an employee referral program is not as easy as it sounds. Branding the program plays a very crucial role since it decides the future of the program. A well branded referral program not only helps an organization increase its referral hires but also helps boost employee participation. Here are few employee referral program branding tips which you might want to consider ensuring that the launch of your referral program is smooth. Zalp is the #1 employee referral tool which lets you effortlessly launch, manage and boost your employee referral program. Visit www.zalp.com to know more.

1. Employee ReferralProgram
BrandingIdeas
Employee Referral Program
Branding Ideas

2. Employee ReferralProgram
BrandingIdeas
If there is one thing that is common to all successfully running Employee
Referral Programs, it is the organization’s drive & commitment towards building
a positive brand value around it.
INTRODUCTION
By building a brand value, the
organizationnotonly reinforces
the benefits of the programin
the minds of employees, it also
builds a strongemployer brand
that positively impactsexternal
candidates.

3. Employee ReferralProgram
BrandingIdeas
Here are some important components
to consider for developing a strong
Employee Referral Brand

4. Employee ReferralProgram
BrandingIdeas
A name gives your program an exclusive
identity and is a significant step in
branding it.
A custom logo, a catchy tag line & a
strong message that reinforces the power
of the program will surely help to connect
to your employees and prospective
candidates.
Give it an identity

5. Employee ReferralProgram
BrandingIdeas
Branded giveaways such as mouse pads,
coffee mugs, laptop bags & more can help
improve the visibility of the program.
These are used by the target audience or
find pride of place on their desks which
acts as an advertisement of the program.
Branded Merchandise

6. Employee ReferralProgram
BrandingIdeas
Launching an Employee Referral newsletter
covering latest features added to the
employee referral program, successes of the
program, interviews of star performers and
how they have utilized their incentive bonus
is a great idea.
A dedicated space on the organization’s
news letter that acknowledges achievers as
well as carries soft features on how they
used their monetary rewards can also help.
Have an Employee Referral newsletter

7. Employee ReferralProgram
BrandingIdeas
The greatest branding tool for the
employee referral program is to provide a
positive experience for both the referring
employee & the referred candidate.
Timely updates, fast tracking interviews,
relevant rewards all go a long way in
creating strong brand advocates for the
referral program.
Create a positive Experience

8. Employee ReferralProgram
BrandingIdeas
Constant communication through videos,
posters etc. on all employee forums keeps
the program fresh and updated.
Showcasing the employee referral
program & its achievements in all
recruitment drives including campus
events & job fairs will take the program a
long way
Communicating helps

9. Employee ReferralProgram
BrandingIdeas
Overall, the organization needs to ensure that the
referral program must be at the core of the company’s
recruitment strategy.
Having done this, it will be worthwhile to recognize & incentivize
employees for successful referrals publicly which in turn will
create an aspirational pull in the remaining employees.

10. Employee ReferralProgram
BrandingIdeas
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