Legal Aspects of Content Curation

Frido van Driem
@fridovandriem
Co-Founder & Chief Evangelist
#AoCC2015 #contentcuration

CURATION
!
use parts of work
from others

AGGREGATION
!
zeef is like the
directory of a library

CURATION
!
old content
in new context

CITATION
!
legal
content curation
CITATION
!
legal
content curation

- work has been published
- don’t use more than
necessary
- new context
- give credit

EMBEDDING
!
Svensson & Bestwater

CREATIVE COMMONS
Sources
Creative Commons
!
CC BY-SA, CC BY-ND, CC BY
!
Flickr, Compfight, Photopin
500px, Google Advanced Search

CHECKLIST
!
content curation
no, except
!
* permission
* license
* creative commons
* citation
* +/-140 years old
!
always credit the author
foto: CC BY Mirage floors

!
www.charlotteslaw.nl | 06 28917463 | mail@charlotteslaw.nl

ZEEF - The Art of Content
Curation 2015
HowardsHome
The roles of Content Curation for
knowledge sharing & content marketing
January 14th 2015
Jeroen Riekwel - @jeroenriekwel
#howardshome

Getting to know each other
• HowardsHome has been gathering, filtering and enriching
online news and social media content for the past 15 years
• Our customers curate this content to inform employees,
customers, members and fans
• Over 300 organizations use our solutions in all kinds of
branches

The roles of Content Curation in business
• Gathering & Sharing
links, quotes on social
media, blog
“Personal branding”
• Sharing via social media,
newsletters, site & blog
• Info & knowledge
sharing
“Content Marketing &
Thought Leadership”
• E-mails with links
• Twitter favorites
• RSS-readers
“Finding information
& inspiration”
• Sharing with collegues
via Intranet portal,
Sharepoint, Yammer,
etc.
“Knowledge sharing &
internal communication”
External
Internal
Individual Team / Organization

Enter Content Curation: different levels
Gather and share
existing (external)
content e.g. RT’s
Combine external
content with
internal content e.
g. social media
posts
Summerize,
enrich, add value
and vision e.g.
blogposts
Gather multiple
sources, add
comprehensive
overview and
clarification e.g
e-books,
whitepapers
EFFORT
E
F
F
E
C
T

Contact
Jeroen Riekwel - @jeroenriekwel
Meer info
curation.nl
howardshome.com

The Artist of Content Curation
Eric Kokke
Marketing Manager GO opleidingen

_Unacademic
map and navigate the
web’s learning resources
together
→

Unacademic_
get lost or find your
way on personal learning
journeys
→

Unacademic_
track your individual
and collective progress
→

Unacademic_
open source ecosystem
with web and mobile
applications and widgets
→

_Unacademic
learn by
dwelling
@yeehaa

Art of
content
creation
Marian Pronk
Elvire Jaspers
Chantal Cammaert
Mario Grunitz

3,000+ reviews
200+ treatments
500+ clinics
1,000+ specialists
ietsmooier is a review
site COSMETIC
treatments (invasive &
non-invasive).
ietsmooier has a firm
position in a LARGE
AND FAST GROWING
market, where cosmetic
treatments become
more and more
ACCEPTED

Publicly generated content
COMPLI
MENTS
OF
YOUR
CUST
OMER
•  Social proof
•  Influences the ranking of site
•  Trust
–  86% of people prefer to be advised by
peers

Intermediair*in*
products*/*
services*
Review*site*
*
Review*by*invite* Review*open*to*all*
•  Booking.com*
•  Airbnb*
•  Werkspot*
N.a.*
•  Bol.com*
•  Wehkamp*
•  Tripadvisor*
•  Yelp*
•  Iens.n **
•  ietsmooier.nl*
•  Independer*
Type of review sites

Anyone can review anything and anyhow…. right?
Amount of fake reviews expected to be 10%-20%
Yelp: “20% of reviews written and submitted are
never displayed”

How to improve the
quality and
authenticity of
reviews?
•  Filtering on relevance & quality
•  Use a mix of algorithms and human
moderators to separate fraudulent reviews
from genuine
•  Strict policy to companies (tougher for repeat
offenders)
•  Review Trackers

THANK YOU
FOR YOUR
ATTENTION
marian@ietsmooier.nl
06 26234950

Almost all the knowledge is already available on the web.
All you need is someone to guide you to it.
@woutlabanwww.gibbon.co

What is the impact of the social web on how we learn?

Social Learning = Receiving & sharing knowledge

Social Learning = Receiving & sharing knowledge
Social Media:
- Twitter
- LinkedIn
- Facebook
- Quora
- etc.

Yet, what changed over the last few years is
what do we do with this information.
Social Networks:
- Twitter
- LinkedIn
- Facebook
- Quora
- etc.
Productivity Tools:
- Evernote
- Pocket
- Dropbox
- Google Drive
- etc.

Everybody shares, everybody curates!

Everybody shares, everybody curates!
- Articles
- Videos
- Presentations
- Photos
- etc.
- Evernote
- Twitter
- Linkedin
- Pocket
- Gibbon
- Zeef
!
"

What is Social Learning
Personal bubble of knowledge created by diﬀerent social networks.
Combination of receiving and sharing.
Casual/informal learning (no testing, repeats, or control).
A personal and chaotic process.
Continuous & small chunks.
✓
✓
✓
✓
✓

Learning, working and personal tools are merging. Personal and
professional learning is under control of the individual.
— Jane Hart

But context and relevance are often still missing…

Simple lists to collect & share the knowledge of the web

Simple lists to share the knowledge of the web.

Curate and follow, any topic on any device.

What can curation do for companies & more important for
Learning & Development within companies?

The current situation
Industries are changing faster then ever.
Individuals are taking control of their own development.
Formal, classroom training is ineﬀective & expensive.
✓
✓
✓

What is Social Learning
Personal bubble of knowledge created by diﬀerent social networks.
Combination of receiving and sending.
Casual/informal learning (no testing, repeats, or control).
A personal and chaotic process.
Continuous & small chunks.
✓
✓
✓
✓
✓

“You can facilitate it, you can support it, you can help make it
happen… But you can’t manage it!”
— Charles Jennings

$
Your role as on organization is to facilitate an environment
where this knowledge can be shared.

Empower experts to bring knowledge form their network into
your organization.
!
!
!
!

Social learning for organizations
Use the personal knowledge bubbles of your employees.
Make knowledge accessible. (Gibbon ;-))
Chaos is ok, it’s not about control here.
Community/culture driven.
Empower experts in your organization to share about their domain.
✓
✓
✓
✓
✓

% ⏲ 'The channel
you choose
At a
relevant time
Knowledge
you need

5 tips, to create a Social Learning environment:
1. Remove al hierarchical barriers to share knowledge. Make it peer-to-peer.
2. Allow curating and consuming within the daily workﬂow.
3. Encourage to share personal thoughts and ideas with the curated resources.
4. Create room for social interaction.
5. Find the right channels to access knowledge that ﬁt your culture.

I would love to talk, let’s get in touch!
wout@gibbon.co| @woutlaban
Want to know more about Social Learning?
Take a look at my Gibbon playlist:
gibbon.co/woutlaban
www.gibbon.co

The legal aspects of content curation
case examples
Merel Teunissen / @merelteunissen

Almost all content on the internet is protected by copyright law.
Today I will discuss how you legally curate someone else’s
content.
@merelteunissen

Five common ways to legally use copyrighted content
1. Permission author
2. Quotation right
3. Hyperlink and embedded link
4. Creative Commons
5. Public domain
@merelteunissen

Use content only in that way you have permission for.
@merelteunissen

22tracks is author licensed by Dutch collecting society Buma/Stemra

2. Quotation right
Requirements quote:
1. ‘Serious’ expressions
2. From a published source
3. Clearly indicate the source
4. Proportionality and functionality
@merelteunissen

2. Quotation right
1. A ‘serious’ expression
Only quote in ‘serious’ expressions.
For serious purposes.
@merelteunissen

2. Quotation right
2. From a published source
You can only quote from a published source.
Not from unlawfully published content.
@merelteunissen

Unlawfully quoted content. Photo was never published by Playboy.

2. Quotation right
3. Clearly indicate the source
Clearly indicate the source including the authors name
(as far as reasonably possible)
@merelteunissen

Lawfully indicated source on 101cookbooks.com

2. Quotation right
4. Proportionality and functionality
Proportional - you can’t quote more than necessary.
Functional - the quote has to be relevant to the context of
the text.
@merelteunissen

Quote: not proportional and functional

Quote: proportional and functional

The content was placed on a freely accessible website.
Hyperlink - allow users to click their way from webpage
to webpage.
Embedded link - allow users to publish copyrighted content
by the use of framing technology.
@merelteunissen

Curated content via hyperlinks.

Curated content via embedded links.

4. Creative Commons
A copyright license system which provides authors an easy
way to give the public permission to share and publish their
content on its own conditions.
@merelteunissen

unsplash.com - content licensed under Creative Commons

5. Public domain
The duration of a copyright is 70 years after the death of the
author. When these 70 years have passed the content is free
to the public domain.
@merelteunissen

IN SUMMARY
Five common ways to legally use copyrighted content
2. Quotation right
4. Creative Commons
5. Public domain
@merelteunissen

Questions? Need advice?
Merel Teunissen
teunissen@vwsadvocaten.nl
020 675 88 21
06 246 058 46

The Business of Content Curation
The Future is for Those Who Know How To Organize Information
Robin Good - Amsterdam - Jan. 14th 2015

Why curation is
such a revolutionary art?
Curiosity

Why curation is
Curiosity
Because, to curate anything,
you really need to slow down
and pay attention to it.
Actually more than that…
You need to get curious about your subject.
That’s how you can curate it.

Why curation is
Sense-making

Because to effectively curate something
you really need to first make sense of it
yourself
Why curation is
Sense-making

Why curation is
Context - Niche

Because it forces the curator not to focus
just on the subject of his work
as a standalone item,
but to look at it and frame it
within a larger, more specific context
(think DJ or gallery curator):
the interest of those following him
Why curation is
Context - Niche

Why curation is
Evaluate - Vet

Because it forces any author to go beyond
representing, reporting or expressing and
into questioning, analysing, sense-making of
what is already available and relevant out
there.
It demands that who takes on this
responsibility understands the opportunity
and risk offered by having to carefully
evaluate whether what has been selected,
summarized and distilled is really worth the
attention and time of others
Why curation is
Evaluate - Vet

Why curation is
Trust

Because the emerging new digital curator
is not like the classic journalist, art critic,
or newsbeat reporter or blogger.
He is not just a connoiseur.
He is not just an expert on the subject.
He is foremost a truly trusted person.
One we lend the ability to guide us,
to uncover for us selected specimen,
and to illustrate to us through his eyes,
their value, meaning, relationship and purpose.
Why curation is
Trust

Why curation is
Ethics - Values

Because to become a truly trusted person,
the “go-to” reference point for some,
the curator needs to have openly declared
values, ethics and preferences of his own.
Because it is through these values
(rather than just speed, freshness,
popularity, and others) that individuals
select their trusted guides and develop
deep, long-lasting bonds with them.
Why curation is
Ethics - Values

The curator is a trusted guide
who helps others to explore,
to discover and make sense of
information artifacts within
a specific subject-matter area

What follows is a short selection of real-world examples
of how curating a specific information subject
can give life to useful online public services
that can also be economically sustainable
(if not outright profitable).

Daring Fireball
1
John Gruber’s personal viewpoint
on everything Apple-related

Service offered: A curated analysis of key news and stories
relevant to an audience of Mac nerds, designers,
nitpickers, perfectionists, and connoisseurs of fine
sarcasm.
DaringFireball.net
Business model: Free for all to access
Weekly feed sponsorship + quality ad network (The Deck)

Really Good Emails
2
Best examples of email newsletters
organized by category

Service offered: Curated gallery of commercial email examples
from confirmations to newsletter subscription, to
offers, promotions and more.
Leader of market sponsorship by MailChimp
ReallyGoodEmails.com

One Page Love
3
Best examples of one-page websites

Service offered: Curated gallery of one-page website designs and
examples organized by categories, commented
and tagged. Includes also resources, interviews,
articles and one-page specific themes for web
sites.
OnePageLove.com
Quality ads and affiliate commissions on templates

Metti da parte e organizza
siti web e pagine interessanti
Startup Digest
4
A guide to all upcoming startup-related events
in a specific country

Service offered: Email newsletter listing all of the upcoming events
related to the world of startups for a specific
country.
StartupDigest.com
Business model: Free subscription
Paid sponsorship and priority display of events

OldVersion
5
Archive of older, dismissed versions
of most software programs

Service offered: Access to huge archive of older releases of free
downloadable software tools from Skype to
iTunes, including games and covering PC, Mac
and Linux editions. and social contacts of top tech
startup journalists
OldVersion.com
Free access to all users
Contextual advertising model: Google AdSense
Business model:

PressFarm
6
Collects, organizes and makes it easy
to find journalists covering new startups

Service offered:
Business model:
Access to updated and curated database of email
and social contacts of top tech startup journalists
PressFarm.com
Free view of all journalists in the database
$9 to access all of their emails

Techmeme
7
The most relevant Silicon-Valley news
for the tech-business-VC community

Service offered:
Business model:
Techmeme was founded in 2005 by Gabe Rivera
as an automated news curation service, like
Google News, but focused on the leading edge of
technology. Starting in 2008, we introduced human
editors to complete the editorial process, and have
now assembled the team presented on the right.
Our experience leads us to believe that a
thoughtful combination of both algorithmic and
human editing offers the best means for curating in
a space as broad as technology. Today,
Techmeme remains independent, bootstrapped,
and privately held
Free for readers
Sponsored stories - Who’s hiring - Events promotion
TechMeme.com

SmartBrief
8
The most relevant, must-read news
in your vertical industry sent to you by email

Service offered:
Business model:
A daily snapshot of social business insights with
news from AllFacebook, ClickZ and other leading
sources. Summaries of what matters to you,
written by expert editors to save you time and
keep you informed and prepared.
Free for subscribers
Paid sponsorships and contextually relevant promotions
for advertising partners
Smartbrief.com

Briefio
9
Quality book content read
and summarized for you

Briefio.com
Service offered:
Business model:
Free membership club providing
best-seller book summaries
Sales of individual summaries starting at $4.99

UserOnBoarding
10
Annotated visual analysis of onboarding
strategies utilized by succesfull startups

Service offered:
Business model:
Step by step visual analysis of onboarding process
adopted by popular online startups
Sales of training materials starting at $249
UserOnBoard.com

Criterion Collection
11
Curated boutique of quality films re-mastered
and bundled with unique additional media

Service offered:
Business model:
Blue-ray re-mastered author films in curated box
sets or collections with rare additional materials,
including photos, interview, unreleased cuts and
clips.
Direct sales of DVDs
Criterion.com

SlideRule
12
trusted guidance to find ideal learn / study
curriculum within open and free access offerings

Service offered:
Business model:
Guided access to the best free courses and
learning programs available online. Curated
learning paths for specific interests. Workshops on
specific topics where students are supported by
individual mentors.. Step by step visual analysis of
onboarding process adopted by popular online
startups
Free access to all basic info and to fully free
learning paths.
Paid workshops with mentors.
Affiliate commissions on promoted paid courses.
SlideRule.com

Business Model Gallery
13
Organized information archive of business models
utilized by successful companies online and off

Service offered:
Business model:
A structured, filterable and searchable database of
all of the available business models utilized by
successful companies from Facebook to
Foursquare. Each company / business model is
captured inside a business model canvas
template.
Free access to three business models.
Paid subscription to access all database.
Training packages that include options going from
workshops to keynotes and bootcamps.
BusinessModelGallery.com

The curator is NOT someone who collects
That person is a collector
The curator is NOT someone who makes lists
That person is a list-maker
The curator is NOT someone who picks
the best news to share
That person is a news editor
The curator is NOT someone who cuts and pastes
other people’s work without even crediting it
That person is a thief

The digital content curator
1. does not just collect, it organizes
labels, titles, tags, categorizes, classifies
2. verifies, vets, checks
does not buy at face value or on the basis of freshness,
popularity, bang
3. provides context
integrates his work in a larger framework that facilitates
understanding for novices
4. offers guidance
introduces to novices, does not take for granted, indicates
where to find more

5. illustrates, showcases
utilizes photos, illustrations, graphs and other
visual means to convey meaning
6. shares opinion, evaluation
provides his personal viewpoint and assessment
7. archives, stores, preserves
saves a copy of the original for the future
8. updates and expands
revises, adds, and integrates new valuable
information as it becomes available

9. credits, attributes
provides visible and tangible credit to sources and contributors
to help further information discovery
10. discloses
reveals its business and commercial ties, partnerships and interests
11. takes position
declares openly what he stands for and why
12. invites collaboration, contribution
understand and favours the power of inclusiveness and participation

Top Tools for Communication PROs
http://tools.robingood.com

Image credits: Shutterstock.com

Thank You
ZEEF Workshop
zeef.org/events
Frido van Driem
@fridovandriem
Co-Founder & Chief Evangelist
#AoCC2015 #contentcuration

Legal Aspects of Content Curation

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