Systematic Inventive Thinking with 5 techniques to solve problems, innovate new product without any external resources

1. Long Nguyen - INSIDER WEBINAR - JUN2021
Growth by
thinking INSIDE the box

2. “Questions you cannot answer are usually far
better for you than answers you cannot question.”
Yuval Noah Harari - 21 lessons for the XXI

3. WHAT IF ONE DAY

4. NO
Branding
Performance

5. NO SNS

6. WHAT IF ONE DAY

7. NO
Cash
Cart
or…

8. ONE
String Only

9. OUTSIDE
TIME TO THINK
THE BOX !?!?

10. BUT
YOU DON’T KNOW EXACTLY WHAT IS THE BOX…

11. BUT
YOU DON’T KNOW EXACTLY WHAT IS THE BOX…
DONT WORRY, ME TOO …

12. A TEMPORARY WANDERER
A CODER CAN’T CODE
A RUNNER CAN’T FINISH FM
A STAFF OF BAOMOI, VNG, BE & TIKI

13. THINK OUTSIDE THE BOX
PROBLEMS

14. GO WILD AND CAN’T
FINALIZE

15. PARKINSON’S LAW
RUNNING AGAINST THE CLOCK

16. CLOSED WORLD
CONSTRAINTS PRODUCE CREATIVITY
31Aug2019 :(

17. S.I.T
SYSTEMATIC INVENTIVE THINKING
FRAMEWORK WITHOUT ADDING EXTERNAL RESOURCES
FUNCTION FOLLOWS FORM - START WITH THE SOLUTION

18. 1.SUBTRACTION [ - ]
Force out an essential component/process
Look for replacements ‘right under your nose’
DO
Slim DVD
without LCD
Clearance sale
of IKEA

19. 1.SUBTRACTION [ - ]
Force out an essential component/process
Look for replacements ‘right under your nose’
DO
DON’T
‘Unbundle’ or downgrade your product
Try to take out troublesome components
TRY Partial Subtraction
Twitter - 140 character without any image
IDEAS
No Branding/Paid Ad
eCom without Cash/Cart
Concert without Ticket

20. 2.DIVISION [ / ]
Divide and re-arrange into something new
Three ways: functional/physical/preserving
DO
AC
Single - Split
Multi-Split
M$ Surface

21. 2.DIVISION [ / ]
Divide and re-arrange into something new
Three ways: functional/physical/preserving
DO
DON’T
Start till you have the full component list
Stick with this list if you feel stuck
TRY Use with services/intangible processes
Story of TikiPro/TikiNgon
IDEAS
A
ffi
liate campaign from users to users
The Hub - parcel delivery lockers for building

22. 3.MULTIPLICATION [ X ]
Multiply one of your component
Change the essential attribute of the copies
DO
Gillette
Twin Blade
Toilet
Two Buttons

23. 3.MULTIPLICATION [ X ]
Multiply one of your component
Change the essential attribute of the copies
DO
DON’T
Simply add something new
Stop trying to change the attribute
TRY Making multiple copies, not just one
Using the most useless one to multiple
IDEAS Helmet - Double layers for ride-hailing service
Váy chống nắng

24. 4.TASK UNIFICATION [ U ]
Assign additional task to an existing component
Outsourcing vs Internal vs Inside out
DO
Captcha
Re-captcha
Story of hotels
In Seoul

25. 4.TASK UNIFICATION [ U ]
Assign additional task to an existing component
Outsourcing vs Internal vs Inside out
DO
DON’T
‘Play safe’ - assign task to obviously component
Go out of the Closed World
Skip the old/useless component
TRY Innovating “Intangibles”
Innovating your husband/wife
IDEAS
Mini Apps - WeChat & Tiki
Let the buyer become the seller
Let the shipper become the PB/PG

26. 5.ATTRIBUTE DEPENDENCY [ || ]
List all the attribution of your product
Try to create new dependency between them
DO
DON’T
Mix up components and attributions
Do only between what you can control (weather)
TRY Making multiple copies, not just one
Using the most useless one to multiple
IDEAS
Surcharges of ride hailing
Pindoudou - price depends on number of views
App Skin based on the weather (Pokemon?)
Promo deals based on your horoscopes

27. .LOVE OF CONTRADICTION
SECRET: MOST CONTRADICTIONS ARE FALSE
ANATOMY OF CONTRADICTION
TWO ARGUMENTS
CONNECTOR (WEAK LINK)
I want to decrease my CPO (demand of bene
fi
t) but my team
doesn’t have enough resources to produce new creative (cost) 2 traps

28. “THE SMALL BOX” OF TIKI
PROBLEM OF A LINEAR FUNNEL
TASK UNIFICATION: RETAIN USER
RESULT …

29. “THE SMALL BOX” OF TIKI
PROBLEM OF A LINEAR FUNNEL
TASK UNIFICATION: RETAIN USER
RESULT: UNSIGNIFICANT UPLIFT
(SCHEME DIDN’T FIT WELL)

30. BUT…

32. All images are sponsored by Unsplash