2018 media and influencer analysis of the Enterprise Network Firewalls industry. #security #enterprissecurity #firewall

1. 2018 MEDIA & INFLUENCER ANALYSIS:
ENTERPRISE NETWORK FIREWALLS

2. IoT
Smart
Cities
Security
Challenges
IoT Botnet
Data
Analytics Gateway
Access
Management
Security
Architecture
Artificial
Intelligence
Machine
Learning
Public Key
End-to-end
Dark
Web
Encryption
Algorithm
Quantum
Hacking
Source
Code Theat Intel
Ransomware
IoT
Devices
Healthcare Blockchain
Hacker
Culture
ATP
Mobile
Security Azure
OS Cloud Apps
Analysis Office 365
IoT
Security
IaaS
Data Center
Cloud
Computing
Public
Cloud
Edge Storage
ERP
SD-WAN
APIServerless
Log
Analytics
Encryption
MEDIA & INFLUENCER ANALYSIS: ENTERPRISE NETWORK FIREWALLS
271 264
160
117
111
109 100
60 47
16 13 12
6
6
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
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50
100
150
200
250
300
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Article Count Resonance
WHAT MEDIA IS DRIVING THE NARRATIVE? WHAT TOPICS ARE RESONATING WITH THE MEDIA?
VOLUME OF COVERAGE BY TOP MEDIA
0
200
400
600
800
1000
1200
1/7/18 2/7/18 3/7/18 4/7/18 5/7/18 6/7/18 7/7/18 8/7/18 9/7/18 10/7/18 11/7/18
Coverage Volume
CLOUD
SECURITY
IAAS
ENCRYPTION
ADVANCED
THREAT
PROTECTION
HACKING
Threat Intel

3. MEDIA & INFLUENCER ANALYSIS: ENTERPRISE NETWORK FIREWALLS
WHO IS INFLUENCING THE CONVERSATION?
INFLUENCER TOP MEDIA CONSUMPTION
AMANDA ROUSSEAU
Sr. Malware Researcher, Security Researcher @ FB.
Interested in Security, Malware, Reverse Engineering.
Audience Size: 84K
ZACK WHITTAKER
Writer-editor, TechCrunch Security editor, CBS
alumni.
Audience Size: 43K
BRIAN KREBS
Reporter and Publisher, Internet Security and
Cybercrime, Krebs on Security.
Audience Size: 270K
LESLEY CARHART
Principal Threat Hunter, @dragosinc TOC, martial
artist, gamer. I write & tweet about infosec.
Audience Size: 79K
JACOB WILLIAMS
Vulnerability Review Board Member, Peerlyst
Founder, incident response, malware research.
Audience Size: 41K
EDUARD KOVACS
Reporter, SecurityWeek, Wired Business Media. I
cover ICS security, data breaches, vulnerabilities.
Audience Size: 16K
Dark Reading 4,228 TechRepublic 992
CSO Online 2,003 Threatpost 806
ZDNet 1,916 SC Magazine 593
Forbes 1,218 SecurityWeek 535
HelpNetSecurity 994 WIRED 471
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2018-0
1-01
2018-0
2-01
2018-0
3-01
2018-0
4-01
2018-0
5-01
2018-0
6-01
2018-0
7-01
2018-0
8-01
2018-0
9-01
2018-10
-01
2018-11-01
2018-12-0
1
Network IoT Encryption ATP IaaS
INLFUENCER TRENDING TOPICS (LAST 6 MONTHS)
KATIE NICKELS
Lead Security Engineer, MITRE @MITREattack
#threatintel wrangler. Advocate for #womenintech.
Audience Size: 3K
RON MILLER
Enterprise Reporter, TechCrunch Freelance Technology
Journalist, Blogger, Boston sports fanatic.
Audience Size: 21K
KELLY SHERIDAN
Associate Editor, Dark Reading Covers cybersecurity
@darkreading
Audience Size: 27K

4. MEDIA & INFLUENCER ANALYSIS: ENTERPRISE NETWORK FIREWALLS
THIS DATA IS IMPORTANT. HERE’S WHY:
TRACKING MEDIA VOLUME AND RESONANCE can help prioritize your media relations strategy in a few different ways. For one,
it might be easy to secure coverage in a publication that writes frequently about a specific topic. Consider this low hanging fruit
resulting in a quick win. Second, you can add more resources to the media publications that have higher resonance with their
readers. The more sharing, engagement and links to the coverage can help you go from measuring just impressions to business
impact.
A QUICK NOTE. While these insights can prove to be valuable, there are additional data points you should consider in
order to maximize your marketing and communications programs - leads & conversions, web traffic, social
engagement, community growth, share of voice, share of coverage and much more.
A DEEP DIVE INTO THE TOPIC ANALYSIS can help you uncover words and language the media uses that you may not have been
aware of. It can inform everything from headlines and bylines, to content published on owned and social media channels. But it
doesn’t stop there. By imitating the media’s usage of language, you instantly become more relevant in the market place (media,
influencers, customers, etc.) and your content will be indexed in Google for the keywords that your audience uses when doing
research in Google.
INFLUENCER MARKETING AND ENGAGEMENT is more than just retweeting and sharing influencer content. It’s more than paying
an influencer to attend an event or write a blog post too. Identifying ”real” influencers and examining their use of social
technology, sharing patterns, media consumption and topical keywords can help drive just about everything you do from a
marketing, communications and content perspective:
• Use the same words they use in bylines, headlines, blog posts, social, web content and yes, press releases (e.g. small nuances
like “Digital Workplace” versus “Digital Workforce” can make a huge difference in relevancy and search engine visibility).
• Pitch the media publications they read/reference the most.
• Engage. Do the basics like following, sharing and retweeting. Also, invest in content partnerships with influencers, target larger
groups of influencers using paid media, or co-collaborate with influencers to create content.

5. MEDIA & INFLUENCER ANALYSIS: ENTERPRISE NETWORK FIREWALLS
EXPLANATION OF THE
MEDIA DATA
WHAT MEDIA PUBLICATIONS ARE DRIVING THE NARRATIVE?
There are two data points to consider in this analysis–article count
(volume) and resonance. Volume equals the total articles published in the
date range about the specific topic. Resonance equals the corresponding
social interactions (likes, comments, shares in social media, shares in
Reddit and 3rd party inbound links). When an article from a media
publication resonates with readers, they will typically share it in the
channel of their preference.
WHAT TOPICS ARE RESONATING WITH THE MEDIA?
These are the topics most resonating with the media when they cover the
topic analyzed. The larger the box, the larger volume of coverage using
that specific word or phrase. The smaller boxes represent subtopics of the
larger coverage topic.
VOLUME OF COVERAGE BY TOP 10 MEDIA
This is trend data showing the volume of coverage about the given topic
over the last 12 months from the media publications analyzed.
EXPLANATION OF
INFLUENCER DATA
WHO IS INFLUENCING THE CONVERSATION?
This is a sample set of influencers that are driving the conversation
forward (publishing or sharing) about the topic. We use 4 data points to
define and measure influence–reach, relevance, resonance and reference.
• Reach : What is the size of their social community across all digital
channels – blogs, RSS subscribers, published posts, social?
• Relevance : How often do they reference topics and keywords that
define an industry?
• Resonance : When they create content, how far does it travel on the
Internet? Do others engage with it?
• Reference : Are they referenced by other influencers?
INFLUENCER TRENDING TOPICS
This is a trend graph that illustrates the popularity of the core topics and
keywords used by the influencers over time.
INFLUENCER TOP MEDIA CONSUMPTION
This data represents the top media publications consumed, shared and
referenced by the influencers. It tells us what media publications the
influencer read.
Date Range: 2018
For more questions or inquires about this
data, please contact:
MICHAEL BRITO
EVP, DIGITAL & ANALYTCS
MICHAEL.BRITO@ZENOGROUP.COM