Today, every vertical you can think of is being disrupted by digital technologies and almost every firm is moving towards becoming a digital company. New-age technologies such as AI, ML, IoT, Robotic Process Automation, and Blockchain are pervasively being adopted across industries. The ER&D market is also evolving as a function of this increasing proliferation of digital in businesses. The overall R&D spend has always been consolidated, with the top 100 spenders accounting for nearly ~61% of the Z1000 R&D Spend (Top 1000 R&D Spenders globally). Despite such huge investments, the top spenders have been suffering mortality and are being replaced by newer firms which are primarily digital natives. In the wake of disruption and to stave off competition, large traditional R&D spenders are investing heavily in digital engineering capabilities to keep up with the rapid change. Zinnov has closely studied the impact of digital engineering on ER&D, and the resultant opportunities and challenges that lie ahead for Service Providers. Read more here: https://zinnov.com/digital-engineering-driving-growth-in-the-erd-marketplace/ To get your hands on the full ER&D report, drop us a note at info@zinnov.com