Zocial awardth2013 v1.10

#ZocialAward Data from ZocialRank.com
Zocial Inc. Online Analysis

Company
Group
Structure

E-Commerce Service
•  Largest
B2B2C
Shopping
Mall
in
Thailand

•  Advance
E-‐Commerce
Pla=orm
for

Business

•  Online
Payment
SoluBon

Share : Join with Rakuten Inc. (Japan)
Found
in
1999

Total
Employee
+110
staﬀs

•  Brand
&
Social
Network
Analysis

•  Data
Mining
and
Researching

•  Brand
and
Online
Ranking

•  Real
Time
Monitoring

We
are
Expert
in
Digital
Service
more
than
15
years
experience

Online Analysis

Brand
“Monitoring
&
Research” System

what’s
people
talk
about
your
brand

Brand
“Ranking
&
Analysis” System

Where
are
you
compare
with
compeBtor

Zocial
inc.

Advance
and
Unique
Social
Media
Pla=orm
Service

(Cover 10 Countries in ASIAN)

Asian
Social
Media
Ranking

ZocialRank is a Online Brand Ranking & Aanalytic system that can help brand keep up on their brand direction and customer
engagement in to better know your customer insight and competitor.
Ranking
in
Top
Social
Network
Service

Range
of
Time

Total
Trend
by
Channels

Social
InteracBon
Category
of
Message
Total
Keywords

Where
people
talking

SenBmental

Product
Launched
Period

Gender

Dash Board Top
Post
in
Facebook

Top
message
in
Facebook

Top
User
In
Twiter

Top
Photo
in

Instagram

Top
Message
in
TwiXer

Real
Voice
from
People

in
Social
Media

Related
VDO
from
Youtube

from
this
candidate

Real Time Monitor The Voice Thailand Final Date (15 Dec 2012)
http://www.zocialeye.com/thevoice/

Bangkok
Governor

Elec@on
2013

•  Real Time Monitor Voice of People
•  Faebook, Twitter, Instagram
•  Sentiment Message
•  Predict and Forecast the winner
http://realtime.zocialeye.com/bkk2013
Total
Social

Media
Value

Social
Awareness

Trend

Full
Detail
for

Each
Person

Social
Data
Real

Time
Trend

Real
Data
and

Reference

#ZocialAward Data from ZocialRank.comZocialEye
Monitor
The
Star#9
Thailand
Top
Reality
Show

Real
Bme
monitor

which
candidate
top

buzz
in
online

SCB
Sponsor
this
program
and

want
to
show
movement
of

this
compeBBon

Customer * Service Launched in March 2012
Many
Agency
and
Corporate
Using
This
Service

Growth 28% Growth 54%
Growth 125%
Growth 163%

TOTAL THAILAND FACEBOOK USER
18.5 MILLION
9.0
million user
9.3
million user
Other 0.2 million user

0

0.5

1

1.5

2

2.5

3

3.5

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24

Average
FB
post
in
a
day

Thailand
Average
Post
in
a
Day

Peak
Post
Time

23:00

Facebook
Post
Per
Day

Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday

Facebook
Page
Post
in
Each
Day

Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday

Thailand Facebook User Post Trend in a week

Applica@on
Usage
on
facebook

Facebook website 28%
Facebook for iPhone 17%
Facebook for Android 8%
Twitter 3%
YouTube 2%
Facebook for iPad 2%
FarmVille 2 2%
iOS 1%
Instagram 1%
BlackBerry Smartphones App 1%
Share_bookmarklet 1%
FarmVille 1%
Other 33%
Facebook
website

Facebook
for
iPhone

Facebook
for
Android

TwiXer

YouTube

Facebook
for
iPad

FarmVille
2

iOS

Total Thailand Facebook page 2013!
307,000 Pages
Average 3,317 likes/ Pages
1.5M users has been post on pages (This year)

52.7 Likes / Posts
2.3 Comments / Posts
3.0 Shares / Posts
Average 0.4 Post / Pages / day

TOTAL THAILAND TWITTER USER
2MILLION
Average
> 5.5 Tweet/Day
> 0.4 RT / Tweet
> 200,000 active user/day

FOLLOWER

Average
> 180 follower
> 136 following
Average Text 72 Characters in Tweet

Tweet
in
a
day

0

50000

100000

150000

200000

250000

300000

350000

400000

450000

500000

Tweet
Rate
in
Each
Day

Week
Day
Week
End

Top
tag
In
Thailand
(This
year)

#thestar9 670,519
#ch3 435,319
#fortune 357,078
#บ่องตง 273,997
#รีล่า 269,401
#KCA 196,358
#Peemak 184,764
#Ch9 172,298
#VoteHanGeng 164,092
#MeetKiBumSJ 153,021

Ra@o
of
type.

88%

12%

Normal
tweet
With
link

62%

38%

Normal
tweet
With
menBon

Which
Device
they
tweet
from?

Desktop
33.3%
Mobile
66.7%

Tweet
in
a
Week

Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday

Tweet
in
a
Month
(From
this
year)

Applica@on
Usage
on
TwiVer

web 28.16%
Twitter for iPhone 27.28%
Twitter for Android 14.56%
Twitter for BlackBerry® 10.5%
Twitter for iPad 5.88%
TweetDeck 2.77%
Echofon 1.79%
Mobile Web (M2) 1.73%
TweetCaster for Android 0.73%
Facebook 0.65%
Tweetbot for iOS 0.54%
Instagram 0.5%
Socialcam 0.43%
Twitter for Windows Phone 0.37%
Tweet Button 0.3%
Janetter 0.24%
Twitter for Mac 0.23%
foursquare 0.22%
Mobile Web (M5) 0.19%
iOS 0.18%
web

TwiXer
for
iPhone

TwiXer
for
Android

TwiXer
for
BlackBerry®

TwiXer
for
iPad

TweetDeck

Echofon

Mobile
Web
(M2)

คนบ่นว่าร้อนเยอะที่สุดวันไหน

(the
most
hoVest
day)

26 มีนา 2556

Tweet by location in Bangkok

Thamasart

Dhrma
Guy

Rangsit
U

Bangkok
U

Mahidol
U

Suwanabhum

Tweet by location in Thailand

Total Thailand Instagram user
603,288
Public 433,780 (72%)
Private 169,508 (28%)
Since : May 3, 2013
0.6% of Total Instagram Active Global User

Total Thailand Photo in Year 2013
(4 months) 21,377,480
Average 60-70 million/year
Active User 79,600/day

Instagram Average
•  656 Follower/User
•  178 Photo/user
•  159,000 Photo/day
•  82% of photo taged
•  69 Like/Post
•  2 Comment/Post

Top Tag
on
Instagram
(this
year)

#thailand 319,967
#instagood 292,739
#photooftheday 277,804
#instamood 263,702
#instadaily 260,385
#picoftheday 250,883
#photo 216,991
#instapic 197,702
#instacool 197,702
#pic 194,382
#picture 191,384

คนที่ถูกพูดถึงมากที่สุดใน
Instagram

Top Men@on
on
Instagram

No.
User
Post
Remark

1
@instaplaceapp

139,308

Tag
of
Instaplace
App

2
@instaplacemobi

27,702

Tag
of
Instaplace
App
Mobile

3
@instaweatherpro

11,303

Tag
of
InstaWather

4
@mark_prin

3,568

5
@boy_pakorn

2,591

6
@insplaceus

1,515

Tag
of
InstaWather

7
@Tweegram

1,432

Tag
of
Tweegram
App

8
@Photo

1,329

9
@instaquoteapp

1,246

Tag
of
InstaQuote
App

10
@kimmy_kimberley

1,154

Top
Filter
on
Instagram

1.Valencia 2.Rise 3.Amaro 4.X-Pro II 5.Lo-fi

Top
Instagram
Photo
in
Thailand

No.3 Top Likes in Instagram in Thailand

`

Top
Likes
Photos
in
Instagram

1.  Boy_Pakorn

2.  Aum_Patchrapa

3.  Aum_Patchrapa

4.  Boy_Pakorn

5.  Boy_Pakorn

6.  Boy_Pakorn

7.  Boy_Pakorn

8.  Boy_Pakorn

9.  Aum_Patchrapa

10. Boy_Pakorn

Likes 79.1K
Likes 79.8K
Likes 80.9K
Likes 81.2K
Likes 83.5KLikes 108K
Likes 90.1K
Likes 107K
Likes 104K
Likes 83.6K

รวมอันดับ
Top
10

X 7 pics
X 3 pics

สถานที่ๆ
ที่นิยมถ่ายภาพมากที่สุดใน
Instagram

Top
Loca@on
in
Stagram

สถานที่
(Loca@on)

Photo

1. Suvarnabhumi
Airport
(BKK)

18,766

2. Siam
Paragon

18,682

3. Starbucks

16,254

4. my
home

12,577

5. Siam
Center

12,096

6. CentralWorld

11,792

7. Home

8,662

8. Aler
You

8,057

9. Don
Mueang
Airport
(DMK)

8,032

10. AsiaBque
The
Riverfront

6,834

พื้นที่ๆ
มีคนถ่ายภาพมากที่สุดในประเทศไทย

(Top
Loca@on
of
Instagram
Photo
in
Thailand)

ภาพสวนใหญถูกถายริมทะเล
(Most of Photos Taken on the Beach)
PaXaya

Rayong

Cha-‐am,

Hua
Hin

Koh
Kong

IKEA
BANGNA

ABAC

Siam
Paragon

King Mongkut’s Institute
of Technology
Ladkrabang

Suvarnabhu
mi Airport

King Mongkut’s
University of
Technology
Thonburi
Mahidol
University
Donmuang
Airport
Muangthong
Stadium
Samutsakorn
‘s Capital

Thamasat University
(Rangsit)
Rangsit
University
Bangkok University
(Rangsit)
พื้นที่ๆ
มีคนถ่ายภาพ
Instagram
ในกรุงเทพ

(Top
Loca@on
of
Instagram
Photo in
Bangkok)

Top
10
Starbucks
Loca@on
by
Instagram

1.  àเªช็¹น·ท∙ÃรÑัÅล ÅลÒา´ด¾พÃรŒŒÒาÇว
2.  Town in Town
3.  ¶ถ¹น¹น ¹นÔิÁมÁมÒา¹นàเËหÁมÔิ¹น·ท∙ àเªชÕีÂย§งãใËหÁม‹‹
4.  ÃรÑัªชâโÂย¸ธÔิ¹นÍอàเÇว¹นÔิÇว (Ratchayothin Ave)
5.  ÇวÔิÅลÅล‹‹ÒาÍอÒาÃรÕีÂย (Vila Aree)
6.  ¾พÒาÃรÒา¡กÍอ¹น (Paragon)
7.  àเªช็¹น·ท∙ÃรÑัÅล ¾พÃรÐะÃรÒาÁม 9
8.  àเªช็¹น·ท∙ÃรÑัÅล áแÍอÃร¾พÍอÃร·ท∙ àเªชÕีÂย§งãใËหÁม‹‹
9.  The circle ÃรÒาªช¾พÄฤ¡กÉษ
10. àเ«ซ็¹น·ท∙ÃรÑัÅล »ป››¹นàเ¡กÅลŒŒÒา
** เซ็นทรัล มีถึง 4 ตําแหน่ง

0

20,000,000

40,000,000

60,000,000

80,000,000

100,000,000

120,000,000

0

500,000

1,000,000

1,500,000

2,000,000

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24

Instagram
Post
All
Day

Post
Likes

Instagram
Data
Upload

15.97%
15.98%
15.82%
15.75%

16.46%

20.02%
19.86%

Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday

Instagram
Photo
Upload
by
Day

Peak
Time

20:00
–
22:00

Peak
Time

Sat
-‐
Sunday

Total Video in Youtube by Thai People
5.3million
Average New
2,500Upload Viedo/day

Top
View
Video
in
Thailand
in
2012

เพลงอะไรเอย?

Top
5
Video
in
Thailand
Year
2012

1.  ‪ลูกอม - WhatChaRaWaLee‬ 44,443,157
2. ‪ แค่ได้รักเธอ ‬- ‪7Days Crazy‬
38,497,916
3. ‪ ไกลแค่ไหน คือ ใกล้ - getsunova‬
32,947,715
4. ‪ ร่มสีเทา - WhatChaRaWaLee‬
31,383,318
5. ‪ เธอทําให้ฉันเสียใจ‬ - ‪COCKTAIL‬
28,148,344

รักต้องเปิด (แน่นอก) - 3.2.1 feat.ใบเตย อาร์สยาม (Upload
1
May
2013)

7 Days 4 million views

Top
Video
Category
in
Youtube
(TH)

1.  Music

1,083,207

2.  Entertainment
942,655

3.  People

604,397

4.  Comedy

598,505

5.  People
&
Blogs
568,231

6.  Sports

544,884

7.  Educa@on

503,111

8.  Travel

371,014

9.  Animals

356,498

Total Google Plus User World Wide
500million user

Thailand
Top
Google
+
Page

Location

Total Location in Thailand
348,763
Thai People Check-in
25,250per/day

Foursquare Average
•  13 Check-in/Venue/Day (Foursquare)
•  -9% Check-in growth (Foursquare)
•  17.3% Venue growth
•  55.1% Check-in from Instagram

Instagram4square
Compare Location Check-in between 4square and Instagram

It took Twitter 1,400 days and Facebook 1,600 days
to reach the 100M milestone. For WeChat, it took 433 days.
200MBorn 100M 300M
2011 2012 2012 2013
Jan. Mar. Sep. Jan.

300M
Users
Worldwide

40M
InternaBonal

Thailand: Growing user base. 400% growth 5 months after launch

Line
Global
User

15 Million User
Total Line user in Thailand

Top
Member
Oﬃcial
Account
in
Line

1.  Muang thai life 4,620,642
2.  Oishi 4,529,361
3.  Singha 4,160,329
4.  Truemove 4,143,177
5.  Thai Air way 3,997,592
** As 7th May 2013

3G
มีปัจจัยในการทําให้ Social

Media
เติบโตอย่างมากในไทย
3G
will
push
Thailand
Social
Media

Summary

Summary
in
Thailand

•  Facebook

18.5

million
user

•  TwiXer

2

million
user

•  Instagram

603,288

user

•  Wechat

300
million
user
(Worldwide)

•  Google
Plus

500
million
user
(Worldwide)

•  Line
Chat

15

million
user

Top
Zocial
Award
in
Category

1.  Real
estate

Sansiri
Family

2.  Banking

Kbank
Live

3.  Entertainment
&
Media

VRZO

4.  Insurance

ไทยประกันชีวิต

5.  Electronics

Samsung
Mobile
Thailand

6.  Food&Beverage

Ichitan

7.  Telecom

Dtac

8.  Airline

AirAsiaThailand

9.  Auto

Chevrolet
Thailand

10. Beauty

Beauty
Mouthsy

11. Fashion

Panicloset

[ Facebook + Twitter + Youtube + Instagram ]

What
we
lean
from
this
data?

•  พฤติกรรมคนไทยบางส่วนเปลี่ยนไปแล้ว

•  โซเชี่ยลมีเดียเข้ามามีส่วนในชีวิตของเรา

•  บริษัทและแบรนด์
นําโซเชี่ยลมีเดียมาใช้เป็นส่วนหนึ่ง
ของการสื่อสารกับลูกค้า

•  ข้อมูลเชิงลึกเหล่านี้จะทําให้เราเข้าใจในพฤติกรรมคน
ไทยและอาเซียนมากขึ้น

•  Zocial
Inc
จะทําให้คุณเข้าใจคนในโลกออนไลน์มากขึ้น

Welcome to Zocial World.
•  More
data
at
hXp://blog.Zocialinc.com

Pawoot
P.
(Pom)

E-‐Mail
:
Pawoot@Zocialinc.com

Facebook,
TwiXer,
Instagram
:
pawoot

Zocial awardth2013 v1.10

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