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Zocial awardth2013 v1.10

  1. 1. #ZocialAward Data from ZocialRank.comZocial Inc. Online Analysis
  2. 2. #ZocialAward Data from ZocialRank.comCompany  Group  Structure  E-Commerce Service•  Largest  B2B2C  Shopping  Mall  in  Thailand  •  Advance  E-­‐Commerce  Pla=orm  for  Business  •  Online  Payment  SoluBon  Share : Join with Rakuten Inc. (Japan)Found  in  1999      Total  Employee  +110  staffs  •  Brand  &  Social  Network  Analysis  •  Data  Mining  and  Researching  •  Brand  and  Online  Ranking  •  Real  Time  Monitoring        We  are  Expert  in  Digital  Service  more  than  15  years  experience  Online Analysis
  3. 3. #ZocialAward Data from ZocialRank.comBrand  “Monitoring  &  Research” System    what’s  people  talk  about  your  brand  Brand  “Ranking  &  Analysis” System    Where  are  you  compare  with  compeBtor  Zocial  inc.  Advance  and  Unique  Social  Media  Pla=orm  Service  (Cover 10 Countries in ASIAN)
  4. 4. #ZocialAward Data from ZocialRank.comAsian  Social  Media  Ranking  ZocialRank is a Online Brand Ranking & Aanalytic system that can help brand keep up on their brand direction and customerengagement in to better know your customer insight and competitor.Ranking  in  Top  Social  Network  Service  
  5. 5. #ZocialAward Data from ZocialRank.comRange  of  Time  Total  Trend  by  Channels  Social  InteracBon   Category  of  Message   Total  Keywords  Where  people  talking  SenBmental  Product  Launched  Period  Gender  
  6. 6. #ZocialAward Data from ZocialRank.comDash Board Top  Post  in  Facebook  Top  message  in  Facebook    Top  User  In  Twiter  Top  Photo  in    Instagram  Top  Message  in  TwiXer  
  7. 7. #ZocialAward Data from ZocialRank.comReal  Voice  from  People  in  Social  Media  Related  VDO  from  Youtube  from  this  candidate  Real Time Monitor The Voice Thailand Final Date (15 Dec 2012)http://www.zocialeye.com/thevoice/
  8. 8. #ZocialAward Data from ZocialRank.comBangkok  Governor    Elec@on  2013  •  Real Time Monitor Voice of People•  Faebook, Twitter, Instagram•  Sentiment Message•  Predict and Forecast the winnerhttp://realtime.zocialeye.com/bkk2013Total  Social  Media  Value  Social  Awareness  Trend  Full  Detail  for  Each  Person  Social  Data  Real  Time  Trend  Real  Data  and  Reference  
  9. 9. #ZocialAward Data from ZocialRank.comZocialEye  Monitor  The  Star#9  Thailand  Top  Reality  Show    Real  Bme  monitor  which  candidate  top  buzz  in  online  SCB  Sponsor  this  program  and  want  to  show  movement  of  this  compeBBon  
  10. 10. #ZocialAward Data from ZocialRank.comCustomer * Service Launched in March 2012Many  Agency  and  Corporate  Using  This  Service  
  11. 11. #ZocialAward Data from ZocialRank.com
  12. 12. #ZocialAward Data from ZocialRank.com
  13. 13. #ZocialAward Data from ZocialRank.com
  14. 14. #ZocialAward Data from ZocialRank.comGrowth 28% Growth 54%Growth 125%Growth 163%
  15. 15. #ZocialAward Data from ZocialRank.com
  16. 16. #ZocialAward Data from ZocialRank.comTOTAL THAILAND FACEBOOK USER18.5 MILLION9.0million user9.3million userOther 0.2 million user
  17. 17. #ZocialAward Data from ZocialRank.com0  0.5  1  1.5  2  2.5  3  3.5  1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18   19   20   21   22   23   24  Average  FB  post  in  a  day  Thailand  Average  Post  in  a  Day  Peak  Post  Time    23:00    
  18. 18. #ZocialAward Data from ZocialRank.comFacebook  Post  Per  Day  Monday   Tuesday   Wednesday   Thursday   Friday   Saturday   Sunday  Facebook  Page  Post  in  Each  Day  Monday   Tuesday   Wednesday   Thursday   Friday   Saturday   Sunday  Thailand Facebook User Post Trend in a week
  19. 19. #ZocialAward Data from ZocialRank.comApplica@on  Usage  on  facebook  Facebook website 28%Facebook for iPhone 17%Facebook for Android 8%Twitter 3%YouTube 2%Facebook for iPad 2%FarmVille 2 2%iOS 1%Instagram 1%BlackBerry Smartphones App 1%Share_bookmarklet 1%FarmVille 1%Other 33%Facebook  website  Facebook  for  iPhone  Facebook  for  Android  TwiXer  YouTube  Facebook  for  iPad  FarmVille  2  iOS  
  20. 20. #ZocialAward Data from ZocialRank.comTotal Thailand Facebook page 2013!307,000 PagesAverage 3,317 likes/ Pages1.5M users has been post on pages (This year)
  21. 21. #ZocialAward Data from ZocialRank.com52.7 Likes / Posts2.3 Comments / Posts3.0 Shares / PostsAverage 0.4 Post / Pages / day
  22. 22. #ZocialAward Data from ZocialRank.com
  23. 23. #ZocialAward Data from ZocialRank.comTOTAL THAILAND TWITTER USER2MILLIONAverage> 5.5 Tweet/Day> 0.4 RT / Tweet> 200,000 active user/day
  24. 24. #ZocialAward Data from ZocialRank.comFOLLOWER  Average> 180 follower> 136 followingAverage Text 72 Characters in Tweet
  25. 25. #ZocialAward Data from ZocialRank.comTweet  in  a  day  0  50000  100000  150000  200000  250000  300000  350000  400000  450000  500000  Tweet  Rate  in  Each  Day  Week  Day   Week  End  
  26. 26. #ZocialAward Data from ZocialRank.comTop  tag  In  Thailand  (This  year)  #thestar9 670,519#ch3 435,319#fortune 357,078#บ่องตง 273,997#รีล่า 269,401#KCA 196,358#Peemak 184,764#Ch9 172,298#VoteHanGeng 164,092#MeetKiBumSJ 153,021
  27. 27. #ZocialAward Data from ZocialRank.comRa@o  of  type.  88%  12%  Normal  tweet   With  link  62%  38%  Normal  tweet   With  menBon  
  28. 28. #ZocialAward Data from ZocialRank.comWhich  Device  they  tweet  from?  Desktop33.3%Mobile66.7%
  29. 29. #ZocialAward Data from ZocialRank.comTweet  in  a  Week  Monday   Tuesday   Wednesday   Thursday   Friday   Saturday   Sunday  
  30. 30. #ZocialAward Data from ZocialRank.comTweet  in  a  Month  (From  this  year)  
  31. 31. #ZocialAward Data from ZocialRank.comApplica@on  Usage  on  TwiVer  web 28.16%Twitter for iPhone 27.28%Twitter for Android 14.56%Twitter for BlackBerry® 10.5%Twitter for iPad 5.88%TweetDeck 2.77%Echofon 1.79%Mobile Web (M2) 1.73%TweetCaster for Android 0.73%Facebook 0.65%Tweetbot for iOS 0.54%Instagram 0.5%Socialcam 0.43%Twitter for Windows Phone 0.37%Tweet Button 0.3%Janetter 0.24%Twitter for Mac 0.23%foursquare 0.22%Mobile Web (M5) 0.19%iOS 0.18%web  TwiXer  for  iPhone  TwiXer  for  Android  TwiXer  for  BlackBerry®  TwiXer  for  iPad  TweetDeck  Echofon  Mobile  Web  (M2)  
  32. 32. #ZocialAward Data from ZocialRank.comคนบ่นว่าร้อนเยอะที่สุดวันไหน  (the  most  hoVest  day)  26 มีนา 2556  
  33. 33. #ZocialAward Data from ZocialRank.comTweet by location in Bangkok  Thamasart  Dhrma  Guy  Rangsit  U  Bangkok  U  Mahidol  U  Suwanabhum  
  34. 34. #ZocialAward Data from ZocialRank.comTweet by location in Thailand  
  35. 35. #ZocialAward Data from ZocialRank.com
  36. 36. #ZocialAward Data from ZocialRank.comTotal Thailand Instagram user603,288Public 433,780 (72%)Private 169,508 (28%)Since : May 3, 20130.6% of Total Instagram Active Global User
  37. 37. #ZocialAward Data from ZocialRank.comTotal Thailand Photo in Year 2013(4 months) 21,377,480Average 60-70 million/yearActive User 79,600/day
  38. 38. #ZocialAward Data from ZocialRank.comInstagram Average•  656 Follower/User•  178 Photo/user•  159,000 Photo/day•  82% of photo taged•  69 Like/Post•  2 Comment/Post
  39. 39. #ZocialAward Data from ZocialRank.comTop Tag  on  Instagram  (this  year)  #thailand 319,967#instagood 292,739#photooftheday 277,804#instamood 263,702#instadaily 260,385#picoftheday 250,883#photo 216,991#instapic 197,702#instacool 197,702#pic 194,382#picture 191,384
  40. 40. #ZocialAward Data from ZocialRank.comคนที่ถูกพูดถึงมากที่สุดใน  Instagram  Top Men@on  on  Instagram  No.   User   Post   Remark  1   @instaplaceapp    139,308     Tag  of  Instaplace  App  2   @instaplacemobi      27,702     Tag  of  Instaplace  App  Mobile  3   @instaweatherpro    11,303     Tag  of  InstaWather  4   @mark_prin    3,568        5   @boy_pakorn    2,591        6   @insplaceus    1,515     Tag  of  InstaWather  7   @Tweegram    1,432     Tag  of  Tweegram  App  8   @Photo    1,329        9   @instaquoteapp    1,246     Tag  of  InstaQuote  App  10   @kimmy_kimberley    1,154        
  41. 41. #ZocialAward Data from ZocialRank.comTop  Filter  on  Instagram  1.Valencia 2.Rise 3.Amaro 4.X-Pro II 5.Lo-fi
  42. 42. #ZocialAward Data from ZocialRank.comTop  Instagram  Photo  in  Thailand  
  43. 43. #ZocialAward Data from ZocialRank.comNo.3 Top Likes in Instagram in Thailand
  44. 44. #ZocialAward Data from ZocialRank.comNo.2 Top Likes in Instagram in Thailand
  45. 45. #ZocialAward Data from ZocialRank.com`   No.1 Top Likes in Instagram in Thailand
  46. 46. #ZocialAward Data from ZocialRank.comTop  Likes  Photos  in  Instagram  1.  Boy_Pakorn  2.  Aum_Patchrapa  3.  Aum_Patchrapa  4.  Boy_Pakorn  5.  Boy_Pakorn  6.  Boy_Pakorn  7.  Boy_Pakorn  8.  Boy_Pakorn  9.  Aum_Patchrapa  10. Boy_Pakorn  Likes 79.1KLikes 79.8KLikes 80.9KLikes 81.2KLikes 83.5KLikes 108KLikes 90.1KLikes 107KLikes 104KLikes 83.6K
  47. 47. #ZocialAward Data from ZocialRank.comรวมอันดับ  Top  10  X 7 picsX 3 pics
  48. 48. #ZocialAward Data from ZocialRank.comสถานที่ๆ  ที่นิยมถ่ายภาพมากที่สุดใน  Instagram  Top  Loca@on  in  Stagram    สถานที่  (Loca@on)            Photo  1. Suvarnabhumi  Airport  (BKK)    18,766  2. Siam  Paragon            18,682  3. Starbucks                16,254  4. my  home                  12,577  5. Siam  Center              12,096  6. CentralWorld            11,792  7. Home                    8,662  8. Aler  You                  8,057  9. Don  Mueang  Airport  (DMK)              8,032  10. AsiaBque  The  Riverfront          6,834  
  49. 49. #ZocialAward Data from ZocialRank.comพื้นที่ๆ  มีคนถ่ายภาพมากที่สุดในประเทศไทย  (Top  Loca@on  of  Instagram  Photo  in  Thailand)  ภาพสวนใหญถูกถายริมทะเล(Most of Photos Taken on the Beach)PaXaya  Rayong  Cha-­‐am,  Hua  Hin  Koh  Kong  
  50. 50. #ZocialAward Data from ZocialRank.comIKEABANGNA  ABAC  SiamParagon  King Mongkut’s Instituteof TechnologyLadkrabang  Suvarnabhumi Airport  King Mongkut’sUniversity ofTechnologyThonburiMahidolUniversityDonmuangAirportMuangthongStadiumSamutsakorn‘s Capital  Thamasat University(Rangsit)RangsitUniversityBangkok University(Rangsit)พื้นที่ๆ  มีคนถ่ายภาพ  Instagram  ในกรุงเทพ  (Top  Loca@on  of  Instagram  Photo in  Bangkok)  
  51. 51. #ZocialAward Data from ZocialRank.comTop  10  Starbucks  Loca@on  by  Instagram  1.  àเªช็¹น·ท∙ÃรÑัÅล ÅลÒา´ด¾พÃรŒŒÒาÇว2.  Town in Town3.  ¶ถ¹น¹น ¹นÔิÁมÁมÒา¹นàเËหÁมÔิ¹น·ท∙ àเªชÕีÂย§งãใËหÁม‹‹4.  ÃรÑัªชâโÂย¸ธÔิ¹นÍอàเÇว¹นÔิÇว (Ratchayothin Ave)5.  ÇวÔิÅลÅล‹‹ÒาÍอÒาÃรÕีÂย (Vila Aree)6.  ¾พÒาÃรÒา¡กÍอ¹น (Paragon)7.  àเªช็¹น·ท∙ÃรÑัÅล ¾พÃรÐะÃรÒาÁม 98.  àเªช็¹น·ท∙ÃรÑัÅล áแÍอÃร¾พÍอÃร·ท∙ àเªชÕีÂย§งãใËหÁม‹‹9.  The circle ÃรÒาªช¾พÄฤ¡กÉษ10. àเ«ซ็¹น·ท∙ÃรÑัÅล »ป››¹นàเ¡กÅลŒŒÒา** เซ็นทรัล มีถึง 4 ตําแหน่ง
  52. 52. #ZocialAward Data from ZocialRank.com0  20,000,000  40,000,000  60,000,000  80,000,000  100,000,000  120,000,000  0  500,000  1,000,000  1,500,000  2,000,000  1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18   19   20   21   22   23   24  Instagram  Post  All  Day  Post   Likes  Instagram  Data  Upload  15.97%   15.98%   15.82%   15.75%  16.46%  20.02%   19.86%  Monday   Tuesday   Wednesday   Thursday   Friday   Saturday   Sunday  Instagram  Photo  Upload  by  Day  Peak  Time    20:00  –  22:00  Peak  Time    Sat  -­‐  Sunday  
  53. 53. #ZocialAward Data from ZocialRank.com
  54. 54. #ZocialAward Data from ZocialRank.comTotal Video in Youtube by Thai People5.3millionAverage New2,500Upload Viedo/day
  55. 55. #ZocialAward Data from ZocialRank.comTop  View  Video  in  Thailand  in  2012  
  56. 56. #ZocialAward Data from ZocialRank.comเพลงอะไรเอย?  
  57. 57. #ZocialAward Data from ZocialRank.comTop  5  Video  in  Thailand  Year  2012  1.  ‪ลูกอม - WhatChaRaWaLee‬ 44,443,157 2. ‪ แค่ได้รักเธอ ‬- ‪7Days Crazy‬ 38,497,916 3. ‪ ไกลแค่ไหน คือ ใกล้ - getsunova‬ 32,947,715 4. ‪ ร่มสีเทา - WhatChaRaWaLee‬ 31,383,318 5. ‪ เธอทําให้ฉันเสียใจ‬ - ‪COCKTAIL‬ 28,148,344
  58. 58. #ZocialAward Data from ZocialRank.com
  59. 59. #ZocialAward Data from ZocialRank.comรักต้องเปิด (แน่นอก) - 3.2.1 feat.ใบเตย อาร์สยาม (Upload  1  May  2013)  7 Days 4 million views
  60. 60. #ZocialAward Data from ZocialRank.comTop  Video  Category  in  Youtube  (TH)  1.  Music        1,083,207  2.  Entertainment  942,655  3.  People        604,397  4.  Comedy      598,505  5.  People  &  Blogs  568,231  6.  Sports        544,884  7.  Educa@on      503,111  8.  Travel        371,014  9.  Animals        356,498  
  61. 61. #ZocialAward Data from ZocialRank.com
  62. 62. #ZocialAward Data from ZocialRank.comTotal Google Plus User World Wide500million user
  63. 63. #ZocialAward Data from ZocialRank.comThailand  Top  Google  +  Page  
  64. 64. #ZocialAward Data from ZocialRank.comThailand  Top  Google  +  Page  
  65. 65. #ZocialAward Data from ZocialRank.comLocation
  66. 66. #ZocialAward Data from ZocialRank.comTotal Location in Thailand348,763Thai People Check-in25,250per/day
  67. 67. #ZocialAward Data from ZocialRank.comFoursquare Average•  13 Check-in/Venue/Day (Foursquare)•  -9% Check-in growth (Foursquare)•  17.3% Venue growth•  55.1% Check-in from Instagram
  68. 68. #ZocialAward Data from ZocialRank.comInstagram4squareCompare Location Check-in between 4square and Instagram
  69. 69. The newway toconnect
  70. 70. It took Twitter 1,400 days and Facebook 1,600 daysto reach the 100M milestone. For WeChat, it took 433 days.200MBorn 100M 300M2011 2012 2012 2013Jan. Mar. Sep. Jan.
  71. 71. 300M  Users  Worldwide  40M  InternaBonal  Thailand: Growing user base. 400% growth 5 months after launch
  72. 72. #ZocialAward Data from ZocialRank.com
  73. 73. #ZocialAward Data from ZocialRank.comLine  Global  User  
  74. 74. #ZocialAward Data from ZocialRank.com15 Million UserTotal Line user in Thailand
  75. 75. #ZocialAward Data from ZocialRank.comTop  Member  Official  Account  in  Line  1.  Muang thai life 4,620,6422.  Oishi 4,529,3613.  Singha 4,160,3294.  Truemove 4,143,1775.  Thai Air way 3,997,592** As 7th May 2013
  76. 76. #ZocialAward Data from ZocialRank.com3G  มีปัจจัยในการทําให้ Social  Media  เติบโตอย่างมากในไทย3G  will  push  Thailand  Social  Media  
  77. 77. #ZocialAward Data from ZocialRank.comSummary
  78. 78. #ZocialAward Data from ZocialRank.comSummary  in  Thailand  •  Facebook      18.5    million  user  •  TwiXer        2        million  user  •  Instagram      603,288    user  •  Wechat      300  million  user  (Worldwide)  •  Google  Plus        500  million  user  (Worldwide)  •  Line  Chat      15      million  user    
  79. 79. #ZocialAward Data from ZocialRank.comTop  Zocial  Award  in  Category  1.  Real  estate                    Sansiri  Family  2.  Banking                      Kbank  Live  3.  Entertainment  &  Media            VRZO    4.  Insurance                    ไทยประกันชีวิต  5.  Electronics                    Samsung  Mobile  Thailand  6.  Food&Beverage                  Ichitan  7.  Telecom                      Dtac  8.  Airline                      AirAsiaThailand  9.  Auto                        Chevrolet  Thailand  10. Beauty                      Beauty  Mouthsy  11. Fashion                      Panicloset  [ Facebook + Twitter + Youtube + Instagram ]
  80. 80. #ZocialAward Data from ZocialRank.com
  81. 81. #ZocialAward Data from ZocialRank.com
  82. 82. #ZocialAward Data from ZocialRank.com
  83. 83. #ZocialAward Data from ZocialRank.comWhat  we  lean  from  this  data?  •  พฤติกรรมคนไทยบางส่วนเปลี่ยนไปแล้ว  •  โซเชี่ยลมีเดียเข้ามามีส่วนในชีวิตของเรา  •  บริษัทและแบรนด์  นําโซเชี่ยลมีเดียมาใช้เป็นส่วนหนึ่งของการสื่อสารกับลูกค้า  •  ข้อมูลเชิงลึกเหล่านี้จะทําให้เราเข้าใจในพฤติกรรมคนไทยและอาเซียนมากขึ้น  •  Zocial  Inc  จะทําให้คุณเข้าใจคนในโลกออนไลน์มากขึ้น  
  84. 84. #ZocialAward Data from ZocialRank.comWelcome to Zocial World.•  More  data  at  hXp://blog.Zocialinc.com  Pawoot  P.  (Pom)    E-­‐Mail  :  Pawoot@Zocialinc.com  Facebook,  TwiXer,  Instagram  :  pawoot  
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