1. L’ORÉAL PARIS MARKETING PLAN

6. L’ORÉAL MARKETING PLAN “ Because I am worth it.”

9. L’ORÉAL MARKETING PLAN “ Because I am worth it.” Situation Analysis L’oreal is well-known and very longstanding brand however, in order to maintain in the market place they need to develop their products against to their competitors. This product will bring another perspective to the world of cosmetics .

10. L’ORÉAL MARKETING PLAN “ Because I am worth it.” Market Analysis L’oreal is launching quite different product the other competitors. It offers make-up cleaner with little make-up remove towel. It will be applying the eyes softly before use ‘L’oreal absolute eye make-up remover’. Beside the existing customers new customers also will meet the brand of L’oreal because of offering completely different product to the rest of it. Moreover this little towel helps to the eye muscles in order to work more regularly although, this is not another, this is product line extension, addition to ‘L’oreal absolute eye make-up remover’ so that the cost will not be much higher than the old product because this is only developed the old product.

11. L’ORÉAL MARKETING PLAN “ Because I am worth it.” Target Markets ‘ Makeup is an essential part of most women's look from a dab of blush to luscious, shiny lip shades, women luxuriate in using make-up to enhance their natural beauty. There are cosmetic choices for the career woman, the mom-on-the-go and even the pre-teen who receives her first make-up kit from mom. Each has her own makeup needs, and cosmetic companies work to target their brands accordingly.’ (ehow, 2010)

12. L’ORÉAL MARKETING PLAN “ Because I am worth it.” Market Demographics Customer characteristics depending on conditions varies such as; demographic, geographic, socioeconomic, lifestyle/personality. (Wood, 2007, p 67) Demographic: Age, marital status, gender Recently, making-up age has down to age 12 -13 especially in some teenagers so that new target group has to be for young girls as well . - It is true that beautiful and well-groomed women are more attractive than successful women in the work place therefore women need to take care of them more than before. - Marital status also fundamental in order to using the products after marriage some women giving up make-up so these groups need to be encouraged to do make-up again.

13. L’ORÉAL MARKETING PLAN “ Because I am woth it.” This product is often preferred by women who do make-up regularly.

14. L’ORÉAL MARKETING PLAN “ Because I am worth it.” Geographic: Global, hemispheric, national, state, city, postal code, climate, rural etc . urban (Wood, 2007, p.67) This is clearly known that urban area’s people pay more attention that rural area’s people therefore is preferred in urban area. Climate is another crucial factor because in some countries temperature is quite high all year therefore it is not able to use make-up with hot weather.

15. L’ORÉAL MARKETING PLAN “ Because I am worth it.” Sociaeconomic: Income, class, vocation, education, religion, ethnicity . -According to some religion (Islam) make-up is not allowed to do it so it will be difficult to find a place in that countries such as Saudi Arabia. So the market is not likely being there. Europe, America, Asia can be the pilot area. - It will be more common among more educate women. - It can be affordable among the women who have high income and middle income.

16. L’ORÉAL MARKETING PLAN “ Because I am worth it.” Lifestyle/personality: Attitudes/opinions, interest, tastes and preferences Users who enjoy doing make-up and some people make-up for only pleasure, moreover if people know that it is easy to clean eye make-up, more and more women start to do it. Because it is really difficult to clean it properly.