Brief glimpse of whats happening in packaged beverages for spring 2014. Textures, Functions, Mash-ups, Flavors, Packages....not an analysis. Draw your own conclusions we use to inspire innovation and development of new products. If you have a new beverage you would like to launch please consider us for R&D. Gina Galvan's Mood for Food Brand Group has 25 years experience in brand creation and product development in CPG, Restaurant and F&B manufacturing. @FOODInnovators Enjoy! Enjoy Robert and Gina

1. PACKAGED BEVERAGE
INNOVATIONS AND TRENDS
SNAP SHOT 2014

2. SNAP SHOT: THE END OF THE SODA ERA
Stated by Beverage Digest 2014
Carbonated Soft Drinks on a downhill slide for 9 years
 Decline - 3% 2013 vs 1.2% in 2012 vs 1% in 2011
 Also declining Fruit Beverages and EnhancedWaters
Beverage categories with growth in 2013
 Ready to Drink (RTD) Coffee andTea
 Energy Drinks
 Sports Drinks
 Bottled Water
 CoconutWater
"Even in the face of economic challenges, healthier products
thrived and even formerly floundering segments like ready-to-
drink coffee demonstrated their potential. Category success
due to products that connect with the evolving American
consumer.“ said Michael Bellas CEO Beverage Marketing

3. SNAP SHOT: ENERGY DRINKS SEGMENT
Energy Drinks and Shots
Global: Steady10% increase in sales for10 years
Segmenting into flavors, performance or functions
 Hybridization amongst all BeverageTrends
 Water, Coffee, Coconut, Juice, Sports
 Natural or Organic or Non GMO
 Carbonation - Fizz or No Fizz?
 What kind of Sweetener or Booster?
 Flavors vary
 Emergence of Alternative Energy drinks
RED BULL
43%
MONSTER
39%
ROCK STAR
10%
AMP
3%
NOS
3%
THROTTLE
1%
XYIENCE
1%
Market Share
RED BULL MONSTER ROCK STAR AMP NOS THROTTLE XYIENCE

4. ON THE LABEL
 Icons and Symbols
 FairTrade, Monkey Free
 Vegan, Raw, Non Dairy
 No Artificial Color or Flavors
 High Protein, Low Carb, Low Sodium
 Non GMO, Hormone/ Antibiotic Free
 Free of Gluten,Allergen, BPA, Fluoride, HFCS
 Zero-Sugar, Lo Glycemic, Natural Sweetener
 Certified Organic, All Natural, Sustainably Sourced
 Rich in Antioxidants, Pre-Pro Biotic, Active Cultures
 Cause Component –Tied into a Charity Cause

5. NEW TOOLS OF TECHNOLOGY
 New Science and technology producing amazing
byproducts, derivatives and extracts
 Numerous segmented demands for
 Health, Wellness, Performance
 Function Specific
 Recovery and Hydration
EXAMPLES
 Fiber from
 Peas, Apples, Coconut, Potato, Sugar Cane
 Extracts from
 Coffee, GreenTea, Cacao, Lycoberry
 Stevia, Dairy, Mango Seed, Baobab, Monk Fruit
 Sodium/Caffeine/Sugar reducers, enhancers or extenders

6. CURRENT FLAVORS AND INGREDIENTS
On Pulse
Ginger
Tangerine-
Mandarin
Kale
Beet
Lemongrass
Dragonfruit
Hibiscus
Passion Fruit
Sea Salt
Cajeta-Caramel
Hazelnut
Dates -Figs
Cucumber
Mocktails
Standardized
Blueberry
Raspberry
Pomegranate
Orange
Pineapple
Key Lime
Peach
Grapefruit
Segmenting
Coconut – Fusion
Mango - Blends
Superfruit Blends
Lychee Acai Goji
AppleVarietals
TeaVarietals
Chai - Oolong
Florals - Roots
Sencha - Matcha
Green -White
CherryVarietals
Bing
Tart- Sour
Acerola
Dark
Aloe
Regional Influences: South East Asia, Southern & Central America, Caribbean, MidEast, Africa, Scandinavian
Emerging
Chia
Cactus Pear
Turmeric
Yuzu
Ube - Taro
Calamansi
Soursop
Tamarind
Star Fruit
Blackcurrant
Elderflower
Aronia berry
Persimmon
Rhubarb
Savory Herb Blends

7. FLAVOR AND INGREDIENT COMBOS

8. ALTERNATIVE SWEETENERS
Obesity and Diabetes Soaring has caused the need for
alternative sweeteners and lower glycemic intake requirements
 Stevia Blends, Derivatives and Isolates
 Agave and Date Syrup
 Evaporated Cane Juice
 Coconut Sugar
 BaoBab
 Monkfruit
 Erythritol
"The industry's headwinds are not abating, and results are
worsening," said John Sicher, editor and publisher at Beverage
Digest. "This puts a premium on sweetener innovation."

9. NATURAL SODA
 Clean Flavors
 Clean Labels – Natural or Organic
 Lower in Cal and Carb
 New Fusion Flavors

10. NEW WATERS
 Cactus
 BirchTree
 Watermelon
 Barley

11. COCONUT WATER - TREND MASH UP
 CoconutWater is Segmenting
 Trend Mash-Up
 Flavor Blends
 Pure or Raw
 EnergyWater
 Sparkling
 Coffee

12. PACKAGED WATERS
 Premium, Enhanced, Infused or Fortified
 High Ph Alkaline
 Triple Filtered
 Hydrogenated
 Natural Spring
 Red Lava
 Mineral Infused
 Purified, Ionized
 Added Electrolytes
 Water Flavor Enhancers

13. FUNCTIONAL PERFORMANCE - ENERGY
 Energy Drinks/Shots/Tablets - Segmentation
 Clean Label - Organic, Non Gmo, Natural, High Ph
 Flavor Diversification – Demographic Specific Niche
 Alternative Boost
 CoconutWater
 Trend Mash-UP

14. FUNCTIONAL PERFORMANCE - REPLENISH
 High Protein Lo Carb
 Workout recovery meal supplement
 Fortified Nutritional Supplements
 Antioxidants, Fiber, Probiotics, Vitamins
 Trend Mash-Up

15. FUNCTIONAL PERFORMANCE -HYDRATION
 Athletic Hydration/Endurance/Recovery -Segmentation
 Demographic Generational Specific
 Clean Label All - Natural, LoCarb, Zero Sugar
 Fortified or Enhanced
 Frozen Push Pop
 Flavors

16. FUNCTIONAL PERFORMANCE - SLIMMER
 Weight Conscious, Slimming,or Appetite Suppressive
 Women skewed think Bethanny “Skinny Girl”
 Shakes, Waters, Teas, Aides, Juices
 Mixer, Cocktail, Beer, Wine

17. FUNCTIONAL PERFORMANCE - MOOD
 Wellness, Stress Relief, Calm, Joy, Rest, Focus, Love, Centered
 Mood Altering Beverages
 How do you want to feel?
 How do you not want to feel?

18. FUNCTIONAL PERFORMANCE - BIOLOGIC
 Bio Specific- Mental Focus, Vision, Gastrointestinal

19. FUNCTIONAL PERFORMANCE - BIOLOGIC
 New World Ayurvetic Lifestyle
 Turmeric, Chia, Ginger

20. BEVERAGES WITH BENEFITS
 Cold Pressed Juice Blends
 Savory Blends
 Power Energy Fuels
 Wellness Fountain
 Bag n Box Gun available
 Elixirs – Natural Potions
 Superfoods – Nutrient Rich
 Kale
 Beets
 Spinach
 Grains
 Cayenne

21. DAIRY – TREND MASH UP
 Sparkling Dairy Beverage
 Lactose Free A2 Milk
 Drinkable Oats, Yogurts and Kefir
 Organic Flavored Milk
 Protein Fortified

22. ALTERNATIVE DAIRY – TREND MASH-UP
 Almond Milk out performing Coconut and Soy– new Macadamia Nut
 Segmenting in flavors and trends
 Camel, Goat
 Alternative Milks segmenting into frozen desserts
 Non Dairy Kefir andYogurt
 Blended with GreenTea, CoconutWater, Ginger

23. TEA – READYTO DRINK
 Tea Brewed RTD
 Brand Licensing - Bob Marley, Ed Begley, Oprah
 NewVarietals of Tea
 Tea Shots emerge in small cans
 Blends Tea – Juice - Ades
 Mocktails

24. TEA – LOOSE LEAF
 Tea Loose Leaf - Segmenting
 Varietals Emerge – Roots, Leaves, Barks
 Global, Cultural and Regional
 Savory Blends
 Indulgent
 Mocktail

25. COFFEE – READY TO DRINK
 Coffee Brewed RTD Segmenting
 Clean Label - Fair Trade - Non GMO
 Small Batch – Rare Bean
 Alternative Blends
 Irreverent Marketing
 Celebrity Brand Licensing
 Bob Marley Stirs it Up
 Ed Begley

26. CRAFTED - CIDER EXPLOSION
 The Craft Beer movement has spilled over into the pressed Cider Business

27. FLAVORED ALCOHOL
 OnTrend with New Flavors – Mash Up
 Natural Flavors
 Indulgent Flavors
 Whimsical

28. MIXERS
 Clean Labels – Natural or Organic
 Lower in Cal and Carb
 Classic Clean Flavors

29. BRAND EXTENSIONS
 MarleyTeas branches into Coffee
 HonestTea branches into Soda
 Special K branches into Protein Shakes
 Oprah and Starbucks
 Ed Begley

30. PACKAGING – SNAP SHOT
 Coke goes to carton 6 packs forVariety
 Juice in Box with spigot
 Small Cans
 Aseptic – Tetra Pak
 BPA Free Plastic
 Premium Glass Bottle
 Poppy Colors in Primary Blocks

31. MOOD FOR FOOD BRAND GROUP
Find Us See Us Join Us Hear Us Show Us Share Us Follow Us
Global Food and Beverage Consultants
Insight, Innovation and Implementation
25Years Specializing in Restaurant Systems, Commercial Manufacturing, and Consumer Packaged Goods
Core Competencies Research, Forecasting, Strategy, Innovation, Analysis, Engineering, Optimization
Gina Galvan and Associates
Mood for Food Brand Group
1351 E Chapman Ave. #59
Fullerton, Ca 92831
714-869-3991
www.moodforfood.com