"Zach knows his stuff much, much better than any other legal marketer I’ve dealt with." - Steve Cook, Attorney at Cook & Cook Law Book a free consultation with me here: calendly.com/zprgrove Related search terms: personal injury attorney marketing personal injury marketing personal injury advertising personal injury leads personal injury billboard how to get clients as a personal injury attorney how to get personal injury clients personal injury law firm marketing plan marketing for personal injury attorneys personal injury law firm marketing personal injury marketing ideas personal injury lawyer marketing ideas personal injury marketing tips personal injury marketing plan personal injury marketing strategies personal injury advertising examples personal injury advertising template

1. The Hands-Down #1 Way For Personal Injury
Attorneys To Generate HIGH QUALITY
Internet Leads (That Turn Into Clients Quickly)
For Their Law Business
WELCOME To The Presentation!

2. - The #1 way to generate HIGH QUALITY
internet leads (that turn into clients quickly)
for your personal injury law practice
- How you can have these high quality leads
calling your phones in 48 hours or less… with
just a few hours of work
What You’re About To Learn...

3. - How you can track your ROI down to the penny
so you have real and measurable results and so
you always know your EXACT cost per lead.
- How you can test this method on a very small
scale (literally for a couple hundred bucks) to
confirm it works… and then scale up MASSIVELY
once you see the results for yourself.
What You’re About To Learn...

4. If your Personal Injury Law Practice
were to be shut down next week if
you didn’t get some new leads...
How would you go about generating
new leads (that turn into clients) for
your business FAST?
The Million Dollar Question For Lawyers In 2016...

5. - Legal Internet Marketing Expert: SEO,
Facebook Advertising, Google Ads
- I’ve written for The Huffington Post,
Business Insider, KISSmetrics, and more
on the topic of Internet Lead Generation
- Based out of Rochester, New York
- I Give Solo Lawyers and Small Firms a
Predictable Clients System, So They Can
Make More Money… While Enjoying
More Vacation and Time to Be Parents
Who is Zach Grove?

6. If your Law Practice were to be shut
down next week if you didn’t
get some new leads...
How would you go about generating
new leads (that turn into clients) for
your practice FAST?
So Let’s Get Back To The Million Dollar Question...

7. • Newspaper Ads (Outdated and go stale)
Let’s Look At What Many Lawyers Try...

8. • Newspaper Ads (Outdated and go stale)
• SEO (VERY competitive, can take 4-6
months of spending money to get results)
Let’s Look At What Many Lawyers Try...

9. • Newspaper Ads (Outdated and go stale)
• SEO (VERY competitive, can take 4-6
months of spending money to get results)
• TV (Expensive and low ROI)
Let’s Look At What Many Lawyers Try...

10. • Newspaper Ads (Outdated and go stale)
• SEO (VERY competitive, can take 4-6
months of spending money to get results)
• TV (Expensive and low ROI)
• Social Media (Poor for Injury leads)
OR...
Let’s Look At What Many Lawyers Try...

11. -GOOGLE (Note: This is NOT about SEO or
Maps or Google Places)
QUESTION: What is the biggest difference
between Google and all the others?
An Alternative To “Interruption” Marketing

12. When a client is searching on Google...
they are a RED HOT lead that is
searching, finding, and calling YOU!
They have already taken an action and
are MUCH closer to becoming a client
than someone that you “Interrupt” with
advertising (like Billboard, TV, etc.)
Why Google Is KING

13. Why Personal Injury Attorneys
Simply CAN’T Ignore Google Anymore
Source: AdAge, February 2016

14. SEO is a good LONG-TERM investment,
but there is only 1 way to generate
HIGH QUALITY leads in less than 1
week, and be at the top of Google for
HUNDREDS of different keywords and
keyword variations overnight...
The #1 Way To Generate New
High Quality Personal Injury Leads

15. Google Adwords is the best advertising
platform/channel for local businesses.
PPC = Pay-Per-Click
You ONLY pay when someone clicks on
your ad. Before this, people used to charge
for “impressions” a.k.a. views, which was
AWFUL (Your local news web sites still do!)
The Answer Is Google Adwords (Google’s
Pay-Per-Click Advertising Platform)

16. Ads
→
SEO →
Ads
→
Ads
→

17. #1) No Landing Page or Poor Landing Page
Why Many Injury Attorneys Don’t
Have Success With Google Adwords...

18. #1) No Landing Page or Poor Landing Page
#2) Ineffective Ads with low Click-Through
Rates
Why Many Lawyers Don’t Have Success With
Google Adwords...

19. #1) No Landing Page or Poor Landing Page
#2) Ineffective Ads with low Click-Through Rates
#3) No Tracking and Testing for Winning Keywords
Why Many Lawyers Don’t Have Success With
Google Adwords...

20. When I take on a client who is
already running Google Adwords, I
can often DOUBLE their conversion
just by creating a good high-
converting landing page.
A Good Landing Page Can INSTANTLY
DoubleYour Leads

21. Example Of A Real (And Poor) Landing Page
----
----
-----

22. Example of A High-Converting Personal
Injury Attorney Google PPC Landing Page

23. The key here is that when you have a high
Click-Through Rate, your cost per click goes
down DRAMATICALLY..
GOOGLE REWARDS YOU FOR
CREATING HIGH-CONVERTING ADS!
So if you double your Click-Through Rate, not
only are you getting twice as many potential
leads, you’re also paying a lot less per click!
High-Converting Google Ads
Can Also Instantly Double Your Leads

24. Let’s start with some very important
questions...
Good Ad vs. Bad Ad
A Good Ad Could Instantly DOUBLE Your Leads
Vs.
Good Ad vs. Bad Ad
A Good Ad Could Instantly DOUBLE Your Leads

25. Typical Auto Accident Attorney:
1.5% Click Rate on Ad
5% Conversion on Landing Page
= 7.5 Leads Per 10,000 Ad Views
How You Can Get 4X Their Leads:
3% Click Rate on Ad
10% Conversion on Landing Page
= 30 Leads Per 10,000 Ad Views
How We Get Great Results

26. If you don’t know which keywords
and which ads are bringing you the
most CONVERSIONS (e.g. Leads)
then you are flying blind!
Most Google Adwords Advertisers (e.g.
Your Competitors) Are Flying Blind!

27. In Order To Accurately Know Your Cost
Per Lead (So You Can See What Is
Performing And What Is Not And Can
Fine Tune Your Campaign Accordingly)...
You Must Have A DYNAMIC Conversion
Call Tracking System In Place.
The Answer Is DYNAMIC
Conversion Call Tracking...

28. Every Time Someone Clicks On Your Ad And
Gets Dropped On Your Landing Page – The
System Dynamically Inserts A Unique
Tracking Number On To Your Page...
(You Can Choose To Have Local Numbers)
How Does DYNAMIC Conversion Call
Tracking Work?

29. Then When Your Prospect Calls You Via
The Dynamically Inserted Phone
Number On Your Web Site...
It Shows Up In Your Adwords Account In
REAL-TIME As A Conversion... So You
Can See EXACTLY Which Keywords And
Ads Are Generating Phone Calls
How Does DYNAMIC Conversion Call
Tracking Work?

30. You Will Soon Have Enough Data To
Know Which Keywords And Ads Are
Performing And You Can Pause The Ones
That Are Not Converting Well For You!
And You Will No Longer Be Leaving
Money On The Table And Running
Inefficient Campaigns!
Now You Can Fine Tune Your
Campaign—and Increase Your ROI!

31. You MUST Be Tracking Phone Call
Conversions In Order To Know Your Cost
Per Conversion For Every Keyword & Ad
Keyword Paused -
$2,980 Spent &
ZERO Conversions
For This Keyword
$2,276 Spent &
9 Conversions
For This Keyword

32. With Call Conversion Tracking You Can Tell If Mobile Traffic
Is Profitable Or If You Are Throwing Your Money Away!
Then You Can Adjust Your Mobile Bid Accordingly

33. Step 1: We will create a high
converting landing page for
you, based on a proven high-
converting template that
consistently gets phone calls
for personal injury attorneys.
Would You Like New High-Quality
Personal Injury Leads From Google?

34. Remember, a landing page could
double your conversion which
could literally “make or break”
your campaign. We create your
landing page based on a proven
high converting template.
Would You Like New High-Quality
Personal Injury Leads From Google?

35. Step 2: We will do extensive
keyword research and setup a
Google Pay-Per-Click campaign
with multiple different ad groups
(each with different keyword
groupings and different ads)
Would You Like New High-Quality
Personal Injury Leads From Google?

36. Step 3: Split-Test Multiple
Ads To Get You The Most
Leads At The Cheapest Cost
Per Click
Would You Like New High-Quality
Personal Injury Leads From Google?

37. Step 4: Ongoing Testing, Tweaking,
And Optimization Of Your
Campaign To Continually Increase
The Number Of Leads You Receive
And Lower Your Cost Per
Conversion / Lead
Would You Like New High-Quality
Personal Injury Leads From Google?

38. #1) Someone clicks on your
Google ad and calls your office
phone for your assistant to
schedule their consultation
There Are 2 Ways You Get Leads

39. #2) The prospect can also enter
their information in the form on
your landing page, and your office
manager will immediately be
emailed their contact information
There Are 2 Ways You Get Leads

40. Keep in mind that if you are spending
more, it is only because you are
getting such great results that you
instruct me to raise your budget.
Which would mean that you are
getting lots of new clients and your
business is growing.
More Personal Injury Leads NOW

41. As you can see, our interests are
aligned. The more new clients you get,
the more you will see the value and
want to re-invest. Thus I am completely
motivated to get you extraordinary
results. That is my goal.
More Personal Injury Leads NOW

42. So if you are ready to start generating
more personal injury leads, or you want
to ask me questions about how this
strategy can work for your specific law
business, please request your free
consultation with me here:
http://ww.calendly.com/zprgrove
More Personal Injury Leads NOW