Matthew Fitzgerald

San Francisco Bay Area United States

Attention Lab Director

As Attention Lab Director at Upwell, a nonprofit social media PR agency, Matt leads the organization’s “big listening” social analytics practice and helps make his client, the ocean, more famous on the internet. In 2009 he led grassroots communications for 350.org as they coordinated 5,300 climate rallies in 181 countries — what CNN called, "the most widespread day of political action in the planet's history." He is an Americorps Public Allies alumnus, a Startingbloc Social Innovation Fellow, and trail-builder and crew leader with Volunteers for Outdoor California. The Guardian once called him ‘wickedly funny and evidence-based” but they didn’t know it was him.