Alex Waite

London, United Kingdom United Kingdom

Head of Marketing and Sales at Through The I

Advertising / Marketing / PR

I am an experienced Marketing & Sales Manager who enjoys the endless challenges of the PR & Communications industry. My role is to manage the reputation of the agency and to ultimately increase revenue. I lead the marketing function of the business utilising lead generation campaigns across the full marketing mix to generate new business opportunities. Marketing budgets are often under scrutiny so I always align my strategy to the business’s objectives and show a positive ROI on the campaigns I plan and execute. In such a competitive industry I understand the absolute importance of branding, profile and thought leadership. Specialities: Marketing Strategy, digital marketing strategy,.